Adobe Decision Management is a service provided as part of Adobe Journey Optimizer. This blueprint outlines the use cases and technical capabilities of the application and provides a deep dive into the various architectural components and considerations that make up Decision Management.
Journey Optimizer is used to deliver the best offer and experience to your customers across all touch points at the right time. Decision Management makes personalization easy with a central library of marketing offers and a decision engine that applies rules and constraints to rich, real-time profiles created by Adobe Experience Platform to help you send your customers the right offer at the right time.
Decision Management can be deployed in one of two ways. The first is via the Adobe Experience Platform hub, which is a central data center architecture. In the “hub” approach offers are executed, personalized, and delivered in >500ms latency. Thus the hub architecture is best suited for customer experiences that do not demand sub-second latency, examples include offer decisions which are provided for kiosks or agent assisted experiences such as in call centers or in person interactions. Offers that are inserted into emails and outbound campaigns are also powered by the hub approach.
The second approach is via the Experience Edge Network, which is a globally distributed geographically located infrastructure to serve fast sub-second and millisecond experiences. The end consumer experience being executed by the edge infrastructure closest to the consumers geo-location to minimize latency. Decision Management on the Edge is designed to serve real-time consumer experiences such as web or mobile inbound personalization requests.
This blueprint will cover the specifics of Decision Management on the hub.
To learn more about Decision Management on the Edge refer to the Decision Management on the edge blueprint.
For offer and journey use cases that require accessing the profile for additional information and context. It is important to consider the associated latency of ingesting data to profile on the hub to ensure it is available at decision time. For scenarios where context is streaming or ingesting into profile and the offer or journey must have that context available within seconds or minutes of the offer decision, these scenarios are best served with Decision Management on the Edge.
Adobe Experience Platform