Naming Conventions for Metadata Files

Name your Audience Optimization metadata file according to these specifications.

Syntax and ID Categories

The following syntax defines the structure of a well-formed metadata file name. Note, italics indicates a variable placeholder. The other elements are constants and do not change.

Syntax: yyyymmdd_0_childID

• The middle component 0 is technically the Parent ID, which is a legacy field. The value should always be set as 0.
• The child ID can have a value between 1 and 10, depending on the dimension. See below:

Child ID dimensions

In the metadata file name, the child ID is an identifier that classifies the type of data in a file and places it into a hierarchy. You can tag the child ID in file name with the following category IDs:

1. Campaign
2. Creative
3. Placement
4. Exchange
5. Site
6. Advertiser (if using integration codes in a data source)
7. Insertion Order (IO)
8. Vertical (i.e., a specific industry or business category like “computers,” “automobiles,” “real estate,” etc.)
9. Tactic
10. Business unit or brand

Example

For a Creative metadata file, the file name could be 20190115_0_2.