- Audience Manager Guide
- Evolution guide to Real-Time CDP
- Overview
- Features
- Addressable Audiences
- Administration
- Algorithmic Models
- Audience Lab
- Audience Marketplace
- Customer Data Feeds
- Data Explorer
- Data Export Controls
- Data Sources
- Declared IDs
- Derived Signals
- Destinations
- Destinations Overview
- Destinations Home Page
- Adobe Experience Cloud Destinations
- People-Based Destinations
- Device-Based Destinations (Server-to-Server)
- Custom Destinations
- Destinations Reference
- Profile Merge Rules
- Profile Merge Rules Overview
- Getting Started with Profile Merge Rules
- Profile Merge Rules Dashboard
- Profile Merge Rule Options Defined
- General Use Cases for Profile Merge Rules
- Profile Link Device Graph Use Cases
- External Device Graph Use Cases
- Report Metrics for Profile Merge Rules
- Profile Merge Rules and Device Un-Segmentation Processes
- Instant Cross-Device Suppression
- Segments
- Segments: Purpose, Composition, and Rules
- Segments List View
- Segment Summary View
- Retrieving Segment Metadata
- Paused and Deleted Segments
- Recency and Frequency
- Segment Builder
- Code Syntax Used in the Segment Expression Editor
- Trait and Segment Population Data in Segment Builder
- Trait Recommendations
- Trait and Segment Qualification Reference
- Traits
- Traits Overview
- Trait Details Page
- Traits Dashboard
- Active Audience Traits and Data Source Synced Traits
- Folder Traits: About
- Manage Folder Traits
- Trait Builder
- Trait Storage
- Accuracy and Reach
- Classifying Traits with a Common Taxonomy
- Name Requirements for Key Variables
- Segment and Trait Time-to-Live Explained
- Prefix Requirements for Key Variables
- Geotargeting With Platform-level Keys
- Device Targeting With Platform-level Keys
- Sample Expressions With Boolean and Comparison Operators
- Trait and Segment Qualification Reference
- Visitor Profile Viewer
- Reporting
- Reports Overview
- Reports Dashboard
- General Reports
- Trend Reports
- Audience Optimization Reports
- Interactive and Overlap Reports
- Interactive and Overlap Reports Overview
- Trait-to-Trait Overlap Report
- Segment-to-Trait Overlap Report
- Segment-to-Segment Overlap Report
- Unused Signals Report
- Improve Log File Processing Times with Lookup Tables
- Filter Report Results With the Data Sliders
- Overlap Reports: Update Schedule and Minimum Segment Size
- CSV Files for Overlap Reports
- Report Technology
- Onboarding Status Report
- Outbound File History
- Counting Unique Users in Overlap and General Reports
- Data Sampling and Error Rates in Selected Audience Manager Reports
- API and SDK Code
- API and SDK Code Overview
- Audience Manager API Code Migration
- Data Collection Server (DCS) API Methods and Code
- REST APIs
- REST APIs Overview
- Getting Started with REST APIs
- Algorithmic API Methods
- Data Integration Library API Methods
- Data Source API Methods
- Derived Signals API Methods
- Destination API Methods
- Domain Management API Methods
- Folder API Methods
- Segment API Methods
- Taxonomic API Methods
- Trait API Methods
- Trait Type Methods
- User, Group, and Permissions Management API Methods
- DCS Region API Methods
- SDK Code
- Data Integration Library (DIL) API
- Implementation and Integration Guides
- Implementation and Integration Guides
- Data Integration Methods
- Integrate Google Ad Manager using Google Publisher Tags (GPT)
- Integrating with Third-Party Destinations
- Implementing Audience Manager
- Media Data Integration
- Receiving Audience Data
- Sending Audience Data
- Sending Audience Data
- Real-Time Inbound Data Integration
- Batch Data Transfer Process
- Batch Data Transfer Process Described
- Send Batch Data to Audience Manager Overview
- ID Synchronization for Inbound Data Transfers
- Name and Content Requirements for ID Synchronization Files
- Inbound Data File Contents: Syntax, Invalid Characters, Variables, and Examples
- Amazon S3 Name and File Size Requirements for Inbound Data Files
- FTP Name and File Size Requirements for Inbound Data Files
- File PGP Encryption for Inbound Data Types
- File Compression for Inbound Data Transfer Files
- Sample Message to Partners after Inbound Processing
- Leverage Amazon S3 Cross-Account Bucket Permissions for Your Inbound Files
- Custom Partner Integrations
- Integration with Adobe Experience Platform
- Integration with Other Experience Cloud Applications
- Reference
- Reference Overview
- Amazon S3: About
- Advertiser Use Cases
- Publisher Use Cases
- Beta Environment
- Boolean Expressions in Trait and Segment Builder
- Bulk Management Tools
- CID Replaces DPID and DPUUID
- How Data Delivery and File Processing Times Affect Reports
- Index of IDs in Audience Manager
- Key-Value Pairs Explained
- Password Requirements, Locked Accounts, and Forgotten Passwords
- Signals, Traits, and Segments
- Supported Browsers
- System Components
- Style Conventions for Code and Text Elements
- Time Zones in Audience Manager
- TLS 1.0 and 1.1 Deprecation
- Understanding Calls to the Demdex Domain
- Visitor Authentication States in Audience Manager
- FAQs
- Audience Manager FAQ Overview
- API FAQ
- Audience Lab FAQ
- Customer Data Feed FAQ
- Data Collection and Product Integration FAQ
- Inbound Customer Data Ingestion FAQ
- Privacy and Data Retention FAQ
- People-Based Destinations FAQ
- Product Features and Functions FAQ
- Profile Merge Rules and Device Graph FAQ
- Look-Alike Modeling FAQ
- Predictive Audiences FAQ
- Targeting FAQ
- Reporting FAQ
- Help and Legal
- Top Customer Support Issues
- Overview
- Why did my Onboarded trait populations drop to 0 around October 15th?
- Why do my traits or segments not show up in the Overlap Reports page?
- Why are our Read-Only users able to create, edit or delete traits and segments?
- We are not an Audience Manager customer, but see the Audience Manager Javascript calls on our site
- Should I see my Audience Manager Audience Lab mapped segments on the destination details page?
- Documentation Updates
- Glossary
Capturing Campaign Impression Data via Pixel Calls
One approach for sending media data to Audience Manager uses ad server macros to send campaign attributes to Audience Manager.
This methodology is often referred to as “pixeling the creative.” Those data points are dynamically inserted into the Audience Manager pixel code by the third-party ad server macros, which are used to map and report all impressions and clicks based on the key reporting attributes of the campaign. The aggregated data provides a unified view of campaign performance, helps identify custom conversion paths, and helps customers improve the sequence of ad server events that lead to conversions.
Event Call Syntax
The text styles (monospaced text, italics, brackets [ ] ( ), etc.) indicate code elements and options. See Style Conventions for Code and Text Elements for more information.
The event call collects impression and conversion data and sends it to the Audience Manager data collection servers (DCS). This process relies on third-party ad servers that place the call in the creative to control what content gets inserted into the code. The third-party ad servers (for example, DFA) can place this code within each ad impression. Furthermore, an ad call does not use JavaScript or employ frame-busting techniques to access publisher data outside of the ad tag.
Event calls consist of key-value pairs that use the following syntax:
https://clientname.demdex.net/event?d_event=imp&d_src=datasource_id&d_site=siteID&d_creative=<i>creative_id</i>&d_adgroup=<i>adgroup_id</i>&d_placement=<i>placement_id</i>&d_campaign=<i>campaign_id</i>[&d_cid=(GAID|IDFA)%01 DPUUID]&d_bust=cache buster value
In the key-value pair, the value variable is an ID or macro inserted by the ad server. When the ad tag loads, that %macro% gets replaced with the required, corresponding values. This call does not return a response.
Supported Key-Value Pairs
Impression event calls accept data formed into key-value pairs. The following table lists and describes the keys used to hold these variables. Many of these are required if you want to capture and analyze data in the Audience Optimization Reports.
| Key | Description |
|---|---|
d_adgroup |
Numeric ad group ID from the ad server. Optional. |
d_adsrc |
Data source ID or integration code for your advertiser. Required for Audience Optimization reports. Optional. |
d_bu |
Data source ID or integration code for your business unit. Required for Audience Optimization reports. |
| |
Cache-busting value. Audience Manager automatically sends cache-control headers that are honored by most browsers and proxies. If you want to perform additional cache busting, include this parameter in an event call, followed by a random string. Optional. |
d_campaign |
Numeric campaign ID from the ad server. Required for Audience Optimization reports. |
d_cid |
In this context,
Optional. |
d_creative |
Numeric creative ID from the ad server. Required for Audience Optimization reports. |
d_event=imp |
Identifies an event call as an impression event. Required. |
d_placement |
Numeric placement ID from the ad server. Optional. |
d_site |
Numeric site ID from the ad server. Required for Audience Optimization reports. |
d_src |
Data source ID or integration code of the platform providing the metadata (e.g., DFA, Atlas, GBM, Media Math, etc.). Required for Audience Optimization reports. |
gdpr |
Related to the Audience Manager Plug-in for IAB TCF.
Default value is 0. Optional. If |
gdpr_consent |
Related to the Audience Manager Plug-in for IAB TCF. If Default value is 0. Optional. |
Please contact your Adobe Audience Manager consulting or account lead for the exact URL specific to the client domain.
Additional functionality - Audience Optimization Reports
You can use pixel calls to power the Audience Optimization Reports. See Overview and Mappings for Metadata Files if you wish to use pixels to power the reports.
Resources
Adobe Account
