Manage Data Sources

Create a Data Source

To create a new data source, go to Audience Data > Data Sources > Add New and complete the steps for each section described here. Administrator permissions are required to create a data source.


See Data Source Settings and Menu Options for descriptions of these different controls.

Data Source Details

To complete the Data Source Details section:

  1. Name the data source.

  2. (Optional) Describe the data source. A concise description helps you define the role or purpose of the data source.

  3. Provide an integration code. Generally, integration codes are optional. They are required when you want to:

  4. Choose an ID Type. ID Type options include:

    • Cookie
    • Device Advertising ID
    • Cross-device (Required to create a Profile Merge Rule). Note, for some customers, this selection exposes the ID Definition options.
  5. Choose an ID Definition option. Options include:

    • Person
    • Household

Data Export Controls

Data Export Controls are optional classification rules you can apply to a data source and destination. They prevent you from sending data to a destination when that action violates a data privacy or use agreement. Skip this section if you do not use Data Export Controls.

Data Source Settings

These settings determine how a data source is identified, used, and shared. You can also enable error reporting for inbound data files. To complete the Data Source Settings section:

  1. Select a Data Source Setting check box to apply an option to your data source.
  2. Click Save.

Delete a Data Source

Delete a data source that you no longer need.


Please note the following restrictions:

  1. Click Audience Data > Data Sources.
  2. Select the check box next to one or more data sources.
    You can use the Search box to locate the desired data sources if you have a long list.
  3. Click , then confirm the deletion.

On this page