Device Graph Options for Companies

The Device Graph Options are available to companies that participate in the Adobe Experience Cloud Device Co-op. If a customer also has a contractual relationship with a third-party device graph provider that is integrated with Audience Manager, this section will show options for that device graph. These options are located in Companies > company name > Profile > Device Graph Options.

This illustration uses generic names for the third-party device graph options. In production, these names come from the device graph provider and can vary from what’s shown here. For example, the LiveRamp options usually (but not always):

  • Start with “LiveRamp”
  • Contain a middle name that varies
  • End with “- Household” or “-Person”

Device Graph Options Defined

The device graph options you select here expose or hide the Device Options choices available to an Audience Manager customer when they create a Profile Merge Rule.

Co-op Device Graph

Customers who participate in the Adobe Experience Cloud Device Co-op use these options to create a Profile Merge Rule with deterministic and probabilistic data. The Corporate Provisioning Team activates and deactivates this option via a back-end API call. You cannot check or clear these boxes in the Admin UI. Also, the Co-op Device Graph and Company Device Graph options are mutually exclusive. Customers can ask us to activate one or the other, but not both. When checked, this exposes the Co-op Device Graph control in the Device Options settings for a Profile Merge Rule.

Company Device Graph

This option is for Analytics customers who use the People metric in their Analytics report suite. The Corporate Provisioning Team activates and deactivates this option via a back-end API call. You cannot check or clear these boxes in the Admin UI. Also, the Company Device Graph and Co-op Device Graph options are mutually exclusive. Customers can ask us to activate one or the other, but not both. When checked:

  • This device graph uses deterministic data that belongs to the company you’re configuring (no probabilistic data).
  • Audience Manager automatically creates a Data Source called *partner name*-Company Device Graph-Person. In the Data Source details page, Audience Manager customers can change the partner name, description, and apply Data Export Controls to this data source.
  • Audience Manager customers do not see a new setting in the Device Options section for a Profile Merge Rule.

LiveRamp Device Graph (Person or Household)

These check boxes are enabled in the Admin UI when a partner creates a Data Source and selects Use as an Authenticated Profile and/or Use as a Device Graph. The names for these settings are determined by the third-party device graph provider (e.g., LiveRamp, TapAd, etc.). When checked, this means the company you’re configuring is going to use data provided by these device graphs.

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