Client hints are individual pieces of information about a user’s device. They are provided by Chromium browsers such as Google Chrome and Microsoft Edge. For these browsers, client hints will gradually replace the User-Agent as the source of device information. Adobe Analytics will update its device lookup process so that it uses client hints in addition to User-Agent to determine device information.
Google divides User-Agent client hints into two categories: low-entropy and high-entropy hints.
Low-entropy hints contain more generic information about devices. These hints are automatically supplied by Chromium browsers.
High-entropy hints contain more detailed information. These hints are available only by request. Both AppMeasurement and Web SDK can be configured to request high-entropy hints. By default, both libraries do not request high-entropy hints.
Client hints will be incorporated into Analytics device lookup process starting in mid-January 2023. Both AppMeasurement and Web SDK currently support collection of hints data but it will not be used in device lookup unti mid-January. This is to avoid potential disruption to reporting during the critical end-of-year period. As noted below operating system version will be frozen starting in October but due to a gradual rollout and the fact that most User Agents will be frozen to the correct OS version, we estimate that this will affect <3% of Chrome Visitors.
Starting in October 2022, new versions of Chromium browsers will start ‘freezing’ the operating system version represented in the User-Agent string. Operating system version is a high-entropy hint, so to maintain accuracy of operating system version in your reporting it is necessary to configure your collection library to collect these high-entropy hints. Over time other device information of the User-Agent will be frozen, requiring client hints to maintain device reporting accuracy.
AAM requires high entropy hints to be collected to preserve full functionality. If you are using server-side forwarding to AAM then you may want to enable collection of high entropy hints.
This Google blog post is a good reference and starting point.
Low-entropy hints are automatically provided by the browser and ingested for deriving device and browser information. Newer versions of Web SDK (starting with 2.12.0) and AppMeasurement (starting with 2.23.0) can be configured to collect high-entropy hints via their respective Tags extensions or directly via a configuration option. See directions for Web SDK and AppMeaurement.
For both libraries, collection of high-entropy hints is disabled by default.
Not at this time. You can choose to collect all high-entropy hints or none.
The table below describes the client hints as of October 2022.
|Hint||Description||High or Low Entropy||Example|
|Sec-CH-UA||Browser and significant version||Low||“Google Chrome 84”|
|Sec-CH-UA-Mobile||Mobile device (true or false)||Low||TRUE|
|Sec-CH-UA-Arch||Architecture of the site||High||“arm”|
|Sec-CH-UA-Full-Version||Complete version of the browser||High||“84.0.4143.2”|
|Sec-CH-UA-Full-Version-List||List of brands with their version||High||“Not A;Brand”;v=“99”, “Chromium”;v=“98”, “Google Chrome”;v=“98”|
|Sec-CH-UA-Model||Device model||High||“Pixel 3”|
|Sec-CH-UA-Platform-Version||Operating System/Platform version||High||“10”|
The device fields available for reporting will not change. The data captured for those fields may change depending on which field and how you have configured collection for client hints.
These fields are directly derived from the User-Agent but User-Agent may be used to help derive values for other device related fields, depending on the device details.
See the timeline published by Google. This may be subject to change.
Device information in reporting is derived from the User Agent. We have updated our processes to use both User Agent and client hints where available.
The Fallback ID (s_fid) is derived from the User Agent and IP Address. This ID is only used if a cookie cannot be set so is not widely used
This will change over time as Google ‘freezes’ more parts of the User Agent. The first field to be directly impacted is “Operating System” which includes the operating system version According to Google’s published timeline for “freezing” User-Agent hints, operating system version will be frozen starting late October 2022 with Chromium version 107. At that point the operating system version in the User Agent will be inaccurate in some cases.
Refer to the timeline published by Google to see the timing for freezing of other portions of the User-Agent.
Adobe uses a third party, Device Atlas, who will use both client hints and the User-Agent to derive device information.
Client hints apply only to Chromium browsers such as Google Chrome and Microsoft Edge. There is no change to data from other browsers or mobile apps.
No. Client hints can only be collected through a secure HTTP connection, such as HTTPS.
See documentation for including these via Bulk Data Insertion API.
Adobe plans to include client hints in data via Adobe Source Connector in the first half of 2023.
See the schema documentation in Adobe Experience Platform.
Yes. Client hints will be included in the data forwarded to AAM. Note that AAM requires high-entropy hints to be collected to preserve full functionality. If you are using server-side forwarding to AAM then you may want to enable collection of high-entropy hints.