Adobe Campaign Standard reporting

Last update: 2024-02-06
  • Created for:
  • Admin

For more information on how to configure this integration, go to the Adobe Campaign documentation.

IMPORTANT

This article applies to Adobe Campaign Standard reporting only. See here for adding Adobe Campaign Classic reporting.

This integration between Adobe Analytics and Adobe Campaign Standard:

  • Lets you share your KPI (Key Performance Indicator) data from Adobe Campaign Standard to Adobe Analytics.
  • Enriches tracking formulas with Adobe Analytics parameters.
  • Adds a new report under Analytics > Reports > Adobe Campaign.
  • Adds 5 new Adobe Campaign classifications.
  • Adds 9 new Adobe Campaign metrics.
  • Adds 6 new Adobe Campaign dimensions.
  • Synchronizes data to Analytics every 15 minutes via an automatically provisioned Data Source.

Step 1. Enable Adobe Campaign Standard reporting

In order to view Campaign Standard data in Analytics, you first have to enable Campaign reporting in the Report Suite Manager.

  1. Navigate to Analytics > Admin > Report Suites > <select report suite> > Edit Settings > Adobe Campaign > Adobe Campaign Reporting .

  2. Click Enable Campaign Reporting.

Step 2. View Adobe Campaign Reports

The integration between Adobe Campaign Standard and Adobe Analytics adds the following report under Analytics > Reports

  • Adobe Campaign Executed Delivery ID: Shows data imported from Adobe Campaign about emails that were sent from Adobe Campaign. |

Step 3. Use Adobe Campaign Classifications

Analytics > Admin > Report Suites > <select report suite> > Edit Settings > Adobe Campaign > Adobe Campaign Classifications

Once your report suite is enabled for Adobe Campaign, the following classifications are available:

Classification Description
Delivery ID Internal Delivery Name that you see in Campaign
Delivery Label Delivery in Campaign - Individual Delivery/Recurring Delivery/Transaction Delivery
Campaign ID Internal Campaign Name that you see in Campaign
Campaign Label Campaign in Adobe Campaign
Executed Delivery Label List of individual executed deliveries

Adobe Campaign Standard dimensions and metrics available in Adobe Analytics

The following metrics are available from Campaign in Adobe Analytics report suites:

  • Adobe Campaign Sent
  • Adobe Campaign Opened
  • Adobe Campaign Clicked
  • Adobe Campaign Delivered
  • Adobe Campaign Unique Open
  • Adobe Campaign Unique Click
  • Adobe Campaign Unsubscribed
  • Adobe Campaign Total Bounces
  • Adobe Campaign Executed Delivery ID Instances

The following dimensions are available from Campaign in Adobe Analytics report suites:

Dimension Name Definition
Campaign ID ID of all campaigns for which KPI’s have been sent during duration
Campaign Label Labels of Campaign IDs
Delivery ID ID of all deliveries for which KPI’s have been sent during duration. Also includes IDs of master deliveries of recurring delivery and transaction delivery. Example: A recurring delivery DM1 was scheduled and DM2, DM3, DM4 and DM5 were child deliveries of the recurring delivery. The Delivery ID displays results for all deliveries, DM1 through DM5.
Delivery Label Labels of Delivery IDs
Executed Delivery ID IDs of only executed deliveries. No ID of recurring/ transactional master delivery. Example: A recurring delivery DM1 was scheduled and DM2, DM3, DM4 and DM5 were child deliveries of the recurring delivery. Executed Delivery ID displays results for all deliveries starting from DM2 to DM5 - the deliveries which have actually been executed.
Executed Delivery Label Labels of Executed Delivery IDs

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