The purchase event is a value in the
events variable. This value is useful for organizations that want to collect data around the revenue that their site generates. It is heavily dependent on the
When you set a purchase event, it affects the following metrics:
Revenue is not multiplied by the quantity field. For example,
s.products="Womens;Socks;5;4.50" does not pass $22.50 into revenue; it passes $4.50. Make sure that your implementation passes the total revenue for the quantity listed. For example,
The purchase event is mapped for Adobe Analytics under several XDM fields:
Other dependent variables like
purchaseID do not have dedicated fields in the Analytics extension within Adobe Experience Platform Data Collection. Use the custom code editor following AppMeasurement syntax for these variables.
The purchase event is a string that is set as part of the events variable.
// Set the purchase event by itself s.events = "purchase"; // Set the purchase event alongside other events s.events = "purchase,event1,event2";
When you fire a purchase event, Adobe checks the following:
purchaseIDvariable? If not, Adobe uses information from the hit to create a “temporary purchase ID”. This temporary purchase ID only applies to the visitor of the hit. The previous 5 temporary purchase ID’s are stored for each visitor ID per report suite.
purchaseIDvariable is defined, does it match any value already collected in the report suite across all visitors? If so, the image request is considered a duplicate purchase. All conversion variables, including the purchase event, do not appear in reporting.