Through the lifetime of Adobe Analytics, Adobe has offered several different methods to implement code on your site for data collection. Adobe’s current recommend method is through Adobe Experience Platform Launch.
Launch is a tag management solution that lets you deploy Analytics code alongside other tagging requirements. Adobe offers integrations with other solutions and products, and lets you deploy custom code. All of these tasks can be done without relying on any development teams in your organization to update code on your site.
All customers with an active Adobe Experience Cloud contract can use Launch. If you are not sure if you have access, contact one of your organization’s Experience Cloud system admins.
Getting an implementation running using Launch follows these steps:
See Create an Analytics property in Adobe Experience Platform Launch to get started.
Launch can be highly customized. Learn more about how you can get the most out of Adobe Analytics by including the right data in your implementation.