Tags in Adobe Experience Platform lets you integrate Experience Cloud solutions on your website (including Analytics). This page outlines specifically how a tag admin can get a basic Adobe Analytics implementation configured correctly.
Adobe Experience Platform Launch has been rebranded as a suite of data collection technologies in Experience Platform. Several terminology changes have rolled out across the product documentation as a result. Please refer to the following document for a consolidated reference of the terminology changes.
Create a report suite: Create a silo for Analytics data to be collected.
Properties are overarching containers you use to manage tags. Extensions let you install product-specific tags and configure them.
Data elements are references to specific parts of your site to collect variable values.
Go to experience.adobe.com and log in when prompted.
Select Launch / Data Collection.
Click Go to Launch / Data Collection, then select Tags.
Click the tag property that you intend to implement on your site.
Click the Data Elements tab, then click Create New Data Element.
Give the data element the following settings:
Name: Page Name
Path to variable:
This is an example value to help get started. If your organization defines a better value for page name, such as a data layer value, you can enter it here.
Clean text checked
Rules map data elements to Analytics variable values, and determine when those values are sent to Adobe’s servers.
Page Namedata element.
Deploy your Analytics implementation to your dev environment: Get Analytics code working in a test environment.