Create an Adobe Analytics tag property

Tags in Adobe Experience Platform lets you integrate Experience Cloud solutions on your website (including Analytics). This page outlines specifically how a tag admin can get a basic Adobe Analytics implementation configured correctly.

NOTE

Adobe Experience Platform Launch has been rebranded as a suite of data collection technologies in Experience Platform. Several terminology changes have rolled out across the product documentation as a result. Please refer to the following document for a consolidated reference of the terminology changes.

Prerequisites

Create a report suite: Create a silo for Analytics data to be collected.

Create a tag property and install vital extensions

Properties are overarching containers you use to manage tags. Extensions let you install product-specific tags and configure them.

  1. Go to experience.adobe.com and log in when prompted.
  2. Select Launch / Data Collection.
  3. Click Go to Launch / Data Collection, then select Tags.
  4. Click New Property.
  5. Give your Property a name, such as the title of your website, and enter the domain you intend to implement Analytics on. Click Save.
  6. Click your newly created tag property to enter its settings.
  7. Click the Extensions tab, then click Catalog.
  8. Locate Identity Service, then click Install.
  9. All settings, including Experience Cloud Organization ID, should be already filled out. Click Save.
  10. Back in the extensions catalog, locate Adobe Analytics and click Install.

Create data elements for Adobe Analytics

Data elements are references to specific parts of your site to collect variable values.

  1. Go to experience.adobe.com and log in when prompted.

  2. Select Launch / Data Collection.

  3. Click Go to Launch / Data Collection, then select Tags.

  4. Click the tag property that you intend to implement on your site.

  5. Click the Data Elements tab, then click Create New Data Element.

  6. Give the data element the following settings:

    • Name: Page Name

    • Extension: Core

    • Data Element Type: JavaScript Variable

    • Path to variable: window.document.title

      NOTE

      This is an example value to help get started. If your organization defines a better value for page name, such as a data layer value, you can enter it here.

    • Clean text checked

    • Duration: Pageview

  7. Click Save.

Create rules for Adobe Analytics

Rules map data elements to Analytics variable values, and determine when those values are sent to Adobe’s servers.

  1. Go to experience.adobe.com and log in when prompted.
  2. Select Launch / Data Collection.
  3. Click Go to Launch / Data Collection, then select Tags.
  4. Click the tag property that you intend to implement on your site.
  5. Click Create New Rule and name it Global Rule.
  6. Click Add next to events, and enter the following settings:
    • Extension: Core
    • Event Type: Library Loaded (Page Top)
    • Name: Core - Library Loaded (Page Top)
    • Order: 50
  7. Click Keep Changes.
  8. Under Actions, click Add, and enter the following settings:
    • Extension: Adobe Analytics
    • Action Type: Set Variables
    • Page Name: click the container icon, and select the Page Name data element.
    • Campaign: Query parameter with a value of cid
  9. Click Keep Changes.
  10. Click the Plus sign next to actions to add another action, and enter the following settings:
    • Extension: Adobe Analytics
    • Action Type: Send Beacon
    • Name: Adobe Analytics - Send Beacon
    • Tracking: s.t()
  11. Click Keep Changes.
  12. Verify that you have the event and two actions set, then click Save.

Documentation and additional resources

Next steps

Deploy your Analytics implementation to your dev environment: Get Analytics code working in a test environment.

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