Analytics variable mapping in Adobe Experience Edge

The following table shows the variables that the Adobe Experience Platform Edge Network automatically maps into Adobe Analytics. If you use these XDM Field Paths, no additional configuration is necessary to send data to Adobe Analytics. These fields are included in the Adobe Analytics ExperienceEvent Template field group.

Previous updates to this table can be found on this page’s commit history on GitHub.

Mapping other XDM fields to Analytics variables

If there are any dimensions or metrics that you want to add to Adobe Analytics, you can do so through Context Data variables. Any XDM field elements that are not automatically mapped are sent to Adobe Analytics as Context Data with the prefix a.x. You can then map this context data variable to the desired Analytics variable using Processing rules. For example, if you send the following event:

alloy("event",{
    "xdm":{
        "_atag":{
            "search":{
                "term":"Example search term"
            }
        }
    }
})

The Web SDK sends that data to Adobe Analytics as the context data variable a.x._atag.search.term. You can then use a processing rule to assign that context data variable value to the desired Analytics variable, such as an eVar:

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