Documentation Analytics Implementation Guide

Implement Adobe Analytics with the Adobe Experience Platform Edge Network

Last update: Wed Sep 25 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Topics:
Implementation Basics

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The Adobe Experience Platform Edge Network allows you to send data destined to multiple products to a centralized location. The Edge Network forwards the appropriate information to the desired products. This concept allows you to consolidate implementation efforts, especially spanning multiple data solutions.

Adobe offers three main ways to send data to the Edge Network:

Adobe Experience Platform Web SDK: Use the Web SDK extension in Adobe Experience Platform Data Collection to send data to Edge.
Adobe Experience Platform Mobile SDK: Use the Mobile SDK extension in Adobe Experience Platform Data Collection to send data to Edge.
Adobe Experience Platform Edge Network Server API: Send data directly to Edge using an API.

How Adobe Analytics handles Edge Network data

Data sent to the Adobe Experience Platform Edge Network can follow two formats:

XDM object: Conform to schemas based on XDM (Experience Data Model). XDM gives you flexibility in what fields are defined as part of events. At the time events reach Adobe Analytics, they are translated into a format that Adobe Analytics can handle.
Data object: Send data to the Edge Network using specific fields mapped to Adobe Analytics. The Edge Network detects the presence of these fields and forwards them to Adobe Analytics without the need to conform to a schema.

The Edge Network uses the following logic to determine Adobe Analytics page views and link events:

XDM payload contains…

Adobe Analytics…

xdm.web.webPageDetails.name or xdm.web.webPageDetails.URL and no xdm.web.webInteraction.type

considers payload a page view

xdm.web.webInteraction.type and (xdm.web.webInteraction.name or xdm.web.webInteraction.url)

considers payload a link event

web.webInteraction.type and (web.webPageDetails.name or web.webPageDetails.url)

considers payload a link event
web.webPageDetails.name and web.webPageDetails.URL are set to null

no web.webInteraction.type and (no webPageDetails.name and no web.webPageDetails.URL)

drops the payload and ignores the data

xdm.eventType = display or
xdm.eventType = decisioning.propositionDisplay or
xdm.eventType = personalization.request or
xdm.eventType = decisioning.propositionFetch and xdm._experience.decisioning

considers payload an A4T call.

drops the payload and ignores the data

xdm.eventType = click or xdm.eventType = decisioning.propositionInteract and xdm._experience.decisioning and no web.webInteraction.type

considers payload an A4T call.

xdm.eventType = click or xdm.eventType = decisioning.propositionInteract and no xdm._experience.decisioning and no web.webInteraction.type

drops the payload and ignores the data.

See the Adobe Analytics ExperienceEvent Full Extension schema field group for more information.

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