Implement Adobe Analytics with Adobe Experience Platform Edge

Last update: 2024-01-25
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Adobe Experience Platform Edge allows you to send data destined to multiple products to a centralized location. Experience Edge forwards the appropriate information to the desired products. This concept allows you to consolidate implementation efforts, especially spanning multiple data solutions.

Adobe offers three main ways to send data to Experience Edge:

How Adobe Analytics handles Experience Edge data

Data send to Experience Edge has to conform to schemas based on XDM (Experience Data Model). XDM gives you flexibility in what fields are defined as part of events. At the time events reach Adobe Analytics, these events are translated into more structured data that Adobe Analytics can handle: page views or link events.

XDM does not itself prescribe how to define page views or link events, nor does it instruct Adobe Analytics how to treat its payload. For example, certain out of the box XDM fields that appear to be related to page views or link events, like eventType, web.webPageDetails.pageViews, or web.webInteraction.linkEvents are completely implementation agnostic and have no relevance for Adobe Analytics.

To properly handle page views and link events, the following logic is applied to data send to the Adobe Experience Edge network and forwarded to Adobe Analytics.

XDM payload contains… Adobe Analytics…
web.webPageDetails.name or web.webPageDetails.URL and no web.webInteraction.type considers payload a page view
web.webInteraction.type and (web.webInteraction.name or web.webInteraction.url) considers payload a link event
web.webInteraction.type and (web.webPageDetails.name or web.webPageDetails.url) considers payload a link event
web.webPageDetails.name and web.webPageDetails.URL are set to null
no web.webInteraction.type and (no webPageDetails.name and no web.webPageDetails.URL) drops the payload and ignores the data

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