Publishing an Adobe Analytics segment to the Experience Cloud lets you use the segment for marketing activity in Audience Manager and in other activation channels, including Adobe’s Advertising Cloud, Target and Campaign. Recent updates have significantly optimized the publishing workflow. You can now publish Analytics segments to Experience Cloud in under 8 hours. Use these segments to activate audiences in Audience Manager to all downstream destinations.
We have also increased the maximum number of publishable Adobe Analytics segments to 75 (from 20). You can view published segments in Analytics > Components > Segments.
See this video for more details:
Adobe Campaign (Classic and Standard) behaves differently in that it incurs an additional 24-hour latency on top of the 8-hour latency.
|What’s available||When it’s available||Where it’s available|
|Meta data (segment title and definition)||Immediately after publishing||Audience Manager, Experience Cloud Audience Library, Target|
|Usable segment with membership||~ 8 hours after publishing||Visitor Profile Viewer in Audience Manager|
|Trait and membership population||Within 24-48 hours||Audience Manager|
Once a week, all data will be fully synced to account for any deltas or discrepancies not captured in the previous week.
Make sure that you use “Visitors with Experience Cloud ID” when looking at segment previews in Analytics instead of the total “unique visitors” segment preview when comparing Adobe Analytics numbers to Audience Manager numbers:
|Publish this segment to the Experience Cloud (for
||When this option is enabled, the segment title and definition (i.e. the shell audience as often used in ad platforms) are shared with the Experience Cloud instantaneously, while the segment membership is evaluated and shared every 4 hours.
When that audience is associated with an activity in Target, for example, Analytics begins sending IDs for visitors that qualify for that Experience Cloud and Target audience. At that point, the audience name and corresponding data begins displaying on the Experience Cloud Audiences page.
|Audience Creation Window||The time frame you select is used to create the audience on a rolling-calendar basis. For example, “Last 30 days” (default) includes visitors that have qualified for the audience over the last 30 days from today’s date (NOT from the original date when the segment was created.)|
|Create in Audience Library||The segments that you create and publish can be made available without latency in the Experience Cloud Audience Library. They are not dependent on Analytics updates. These segments do not count against your limit of 75 published segments.|
|x of 75 Published||Shows the number of segments you have published to the Experience Cloud. Click the link to see a list of published segments and their associated report suite and owner.|
|Save||Saves this segment.|
To delete a segment that has been published to the Experience Cloud, you have to unpublish it first. To unpublish a segment, just unclick the checkbox that you used to publish it.
You cannot unpublish a segment that is currently in use by any of the following Adobe solutions: Analytics (in Audience Analytics), Campaign, Advertising Cloud (for Core Service & Audience Manager customers) and all other external partners (for Audience Manager customers). You can unpublish a segment that is in use by Target.
There are two ways to capture the Adobe Audience Manager UUID currently associated with the browser:
The following screenshots show you how to retrieve the Adobe Audience Manager UUID on your browser and use it in Audience Manager Visitor Profile Viewer to validate trait & segment membership.
50814298273775797762943354787774730612in the example below)
50814298273775797762943354787774730612in the example below).
The Adobe Audience Manager UUID on the browser will be used by default when Visitor Profile Viewer is loaded. If verifying trait realizations for other users, input a UUID in the UUID field and click Refresh. Refer to Visitor Profile Viewer for more information.
In Adobe Audience Manager, the list of visitors with ECIDs for a given segment are evaluated in a streaming fashion as Analytics shares segments with Experience Cloud.
A trait gets created, first with no data in it. Approx. 8 hours after the segment gets published in Analytics, the list of ECIDs gets onboarded and shared with Audience Manager and other Experience Cloud solutions.
A one-trait segment gets created. It uses the data source that is associated with the report suite where you published the segment.
Trait expiration is now set to 16 days (previously it was 2 days).
The Publish this segment to the Experience Cloud checkbox during the segment creation process in Adobe Analytics allows the segment to be available within the Adobe Target’s custom audience library. A segment created in Analytics or Audience Manager can be used for activities in Target. For example, you can create campaign activities based on Analytics conversion metrics and audience segments created in Analytics.