Exit link

The ‘Exit link’ dimension reports the names of exit links implemented on your site. This dimension is valuable when you want to understand which links are most popular that point to domains outside your site.

Populate this dimension with data

This dimension collects data from the pev2 query string in image requests for hits that also have the pe query string with the value of lnk_e. If the pe query string has a different value in the hit, this dimension does not collect data.

If you want to send data to this dimension using AppMeasurement:

  • Populate the linkName variable with the desired value.
  • Set the linkType variable to "e".
  • Send a tl() image request.

Dimension items

Since this variable is based on a custom string in your implementation, your organization determines what the dimension items are. Adobe recommends that you group links into meaningful categories based on your reporting needs.

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