Flow overview

The flow feature shows customer paths through your websites and apps.

It lets you:

  • Visualize the customer journey through your website or application
  • Analyze where customers go before and after specified checkpoints, such as entry, a specific dimension, or exit
  • Create segments by designating a specific point in a chosen path

For information on how the results of applying segments to Flow might differ between Analysis Workspace and Reports & Analytics, see Segmentation as a Foundation for Flow & Fallout.

Here is a Flow visualization video tutorial:

Inter-Dimensional Flows

You can show the flow between dimensions. For example, you might combine pages and departments in one diagram. In this case, your flow might go from the home page, to the Men page, then to the Shoes department.

Each column could show a different dimension. Drag a dimension and drop in a drop zone to add that dimension to the diagram.

Export Flow Diagrams as Part of Project .CSV Files

Flow diagrams are part of a project’s .CSV file that you can create by going to Project > Download CSV. This allows you to analyze Flow results within Microsoft Excel (visualized as a table) or elsewhere.

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