DocumentationAnalyticsTools Guide

Segment comparison panel overview

Last update: Fri Jan 31 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
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This article documents the Segment comparison panel in AdobeAnalytics Adobe Analytics.
There is no equivalent panel in CustomerJourneyAnalytics Customer Journey Analytics.

The Segment comparison panel is a tool part of Segment IQ that discovers the most statistically significant differences among an unlimited number of segments. The feature iterates through an automated analysis of all dimensions and metrics that you have access to. It automatically uncovers key characteristics of the audience segments that are driving your company’s KPIs and lets you see how much any segments overlap.

See VideoCheckedOut Segment comparison for a demo video.

Use

To use an Attribution panel:

  1. Create an Attribution panel. For information about how to create a panel, see Create a panel.

  2. Specify the input for the panel.

  3. Observe the output for the panel.

Panel input

You can configure the Segment comparison panel using these input settings:

Segment comparison input panel

Input
Description
Add a segment
Select the dimension you want to compare against.
Compare against
Select the dimension you want to use to compare the inital selected segment. If you do not select a specific segment, the default segment Everyone else is used.
Show / hide advanced settings
Select Show advanced settings to configure Excluded components, select Hide advanced settings to hide Excluded components.
Excluded components

Components you can specify, like Dimensions, Metrics or Segments for exclusion.

  • Drag and drop one or more dimensions, metrics or segments from the containers into the Excluded components container.
  • To remove a component, select the type (Dimension Metrics, or Segments) and select CrossSize75 to remove a component. To remove all components, select Clear all.
  • To set the current selection of dimensions, metrics and segments as the default, select Set as default.

Select Build to build the panel.

Panel output

Once Adobe Analytics finishes analyzing the two desired segments, the output panesl shows results through several visualizations:

Panel output segment comparison

Visualization
Description
Size and overlap
Illustrates with a Venn visualization the comparative sizes of each selected segment and how much they overlap with each other.
Unique visitors for 1st segment
A Summary number visualization showing the unique visitors for the first segement (in the example Single Page Visits)
Unique visitors for 2nd segment
A Summary number visualization showing the unique visitors for the second segement (in the example First Time Visits)
Top metrics agains Segments
A Freeform table showing top metrics for the selected segments.
Metric over time by Segment
A Line visualization showing the metrics over time for the selected segments.
Top dimension items against Segments
A Freeform table showing the mixed dimension items for the selected segments.
Dimension items by Segments
A Horizontal bar visualization showing the dimension items by segment.
Top segments against Segments
A Freeform table that shows the top segments against Segments.
Segment overlap
A Venn visualization that shows the segment overlap.

Use Edit to reconfigure and rebuild the panel.

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