Traffic variables (props) overview

Last update: 2023-03-31
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Custom Insight Traffic Variables (or props) enable you to correlate custom data with specific traffic-related events. The prop variables are embedded in the implementation code on each page of your website.

TIP

Adobe recommends using eVars in most cases. In previous versions of Adobe Analytics, props and eVars had advantages and disadvantages to each other. However, Adobe has improved eVars to an extent that they now fulfill almost all use cases for props.

You can add and enable traffic variable reports. You can also disable or rename existing traffic variable reports.

Add and enable traffic variable reports

  1. Select Analytics > Admin > Report Suites, then select a report suite.
  2. Select Edit Settings > Traffic > Traffic Variables.
  3. Select Add New, then name the report.
  4. In the Enabled column, select Enabled from the drop-down menu.1. Select Save.

Disable traffic variable reports

After a traffic variable report is disabled, the report does not appear in the user interface.

To disable a traffic variable report:

  1. Select Analytics > Admin > Report Suites, then select a report suite.
  2. Select Edit Settings > Traffic > Traffic Variables.
  3. Select the traffic variable report that you want to disable.
  4. In the Enabled column, select Disabled from the drop-down menu.
  5. Select Save.

Rename traffic variable reports

  1. Select Analytics > Admin > Report Suites, then select a report suite.
  2. Select Edit Settings > Traffic > Traffic Variables.
  3. Select the traffic variable report that you want to rename.
  4. In the Name column, specify a new name for the report.
  5. Select Save.

See also prop in the Implement user guide.

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