Timestamps optional

Last update: 2024-01-25
  • Created for:
  • Admin

Combine both timestamped and non-timestamped data into a single report suite.

Timestamps Optional lets you:

  • Mix timestamped and non-timestamped data in the same global report suite.
  • Send timestamped data from a mobile app to a global report suite.
  • Upgrade apps to use offline tracking without having to create a new report suite.

If you use Timestamps Optional, do not set s.visitorID on data that is already timestamped. This can lead to out-of-order data and negatively impact time calculations (such as time spent values), attribution (eVar persistence), visit number/visit counts, and pathing reports.


Timestamp-enabled session data is kept for up to 92 days. This means that a visit/session will be “held open” for 92 days while any additional hit - that isn’t 30 minutes after the previous hit (in hit time) - can still be included in the same visit/session. Any “old” hits that are received out of order will produce “unknown” results, since a number of factors (segmentation, allocation, expiration, etc.) influence whether these hits will be included in reporting or not.

New Report Suites

  • If created from a template, a new report suite defaults to Timestamps Optional.

    (You can create a new report suite from a template at Admin > Report Suites > Create New > Report Suite.)

  • If copied from an existing report suite, then the new report suite inherits the timestamp setting from the original, including:

    • Timestamps not allowed (setting s.visitorID supported)
    • Timestamps required (setting s.visitorID not supported)
    • Timestamps optional (setting s.visitorID supported but not on timestamped hits)

To change existing report suites to Timestamps Optional

  1. Go to Admin > Report Suites > Edit Settings > General > Timestamp Configuration.

  2. Select the Convert selected report suites to Timestamps Optional box.

    This will change your report suite to Timestamps Optional.


If a report suite was set to Timestamps Optional, to change this to any other setting, please contact Adobe Client Care.

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