Classification hierarchies

The Classification Hierarchies page lets you define classification hierarchies that you can use to create Hierarchy reports with the same name.

Analytics > Admin > Report Suites > Edit Settings > Conversion > Classification Hierarchies

Classification hierarchies concept_10A956342D7D4C3E9114CCFCE1364741

The Classification Hierarchies page lets you define classification hierarchies that you can use to create Hierarchy reports with the same name.

A Hierarchy report lets you drill down into increasingly refined data sets, based on the classification hierarchy, so you can more easily view data relationships.

You can build classification hierarchies for web pages, campaigns, products, or any other report variable. The Hierarchy report displays units, orders, and revenue for each of the variable classifications in the hierarchy.

For example, if a Product hierarchy includes Apparel > Men’s Clothing > Shirts > Polo Shirts > XL Polo Shirts, the Hierarchy report displays sales data for the Apparel classification. You can then drill down to see data about Men’s Clothing, Shirts, Polo Shirts, and XL Polo Shirts. Classification hierarchies let you quickly identify how each classification in the hierarchy contributes to Apparel performance.

Create the classifications before adding them to a hierarchy.

Create a Classification Hierarchy task_3805EBCACC844261A7125D63D772CCDF

  1. Click Admin > Report Suites.

  2. Select a report suite.

  3. Click Edit Settings > Conversion > Classification Hierarchies.

  4. From the Build Hierarchy For drop-down list, select the variable where you want to create a classification hierarchy.

    The classifications list automatically displays the classifications available for the selected variable.

  5. Drag a classification into the Drag new hierarchy root here field to include it in the classification hierarchy.

    Drag classifications into the hierarchy in the order that you want them to appear in the hierarchy. The first classification is the hierarchy root, the second classification is the first subclassification, and so on.

  6. Click Save.

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