Adobe Analytics supports various types of administrators. Full Adobe Analytics admins have access to everything in Adobe Analytics, while other admins and users can perform more specialized tasks.
Before any users can be assigned roles in Adobe Analytics, a user must be assigned as a first admin in Experience Cloud. The first admin can then provision users in the organization with other key roles, as described in this article. For more information about the first admin, see Adobe Analytics first admin guide.
Key roles in Experience Cloud and Adobe Analytics
Consider the following key roles when using Adobe Analytics:
Full Adobe Analytics admins: These users have full access to everything in Adobe Analytics, including report suite settings and user permissions. Depending on how your organization is structured, different people or teams can be responsible for different facets of Analytics administration. For example, one person is responsible for the designation of what variables to use in an implementation. Another person can be responsible for enabling users to correctly pull reports by ensuring everyone has the correct permissions. Identify at least one user who can be responsible for Analytics report suite settings and user permissions, and they can invite other Analytics admins from there.
Product Profile admins: These users can add or remove users to a product profile, adjust permissions items in their product profile, and assign or remove product profiles to user groups. Product Profile admins do not have full access to Adobe Analytics. However, they are ideal for team leads or managers who need to grant and manage access to Adobe Analytics for their team. For more information about product profiles, see Product profiles for Adobe Analytics.
Support delegates: Also known as supported users, they have no additional privileges in the Analytics interface. Instead, they receive additional privileges when communicating with Adobe Customer Care. These users are almost always Analytics admins as well, as it helps Customer Care troubleshoot issues with them. Identify at least one Analytics admin who is responsible for facilitating interactions between end users and Adobe Customer Care.
Website owners: These individuals or teams are responsible for the coding and development of your website. They do not require accounts, but they want to work with data collection admins to get the tag code and implement it on your website.
End users: these users typically view reports and seek answers to business questions. Analytics admins grant these users permissions to work in the product.
Grant full product admin access for Analytics
System-level admins do not have direct access to products; however, they can give themselves access by adding themselves as a product-level admin.
To give Adobe Analytics access to yourself or to others:
Before any users can be assigned roles in Adobe Analytics, a user must be assigned as a first admin in Experience Cloud. The first admin can then provision users in the organization with other key roles, as described in this article.
A first admin is the starting point in enabling the rest of the organization to use each Experience Cloud solution.
After a contract is signed
The provisioning team at Adobe prepares for the account to be created.
The first admin receives an email with login credentials before the contract’s start date.
Ensuring the first admin’s contact info is given to Adobe and accurate before the contract is signed is highly recommended.