- Adobe Customer Journey Analytics Guide
- Release Notes
- Getting Started
- Customer Journey Analytics and Adobe Analytics
- Evolution from Adobe Analytics
- User Guide for Adobe Analytics users
- Comparison with Adobe Analytics
- Overview
- Utilize Adobe Analytics data in Customer Journey Analytics
- Customer Journey Analytics feature support
- Compare terminology for Analytics data passed through the Analytics source connector
- Compare data processing across Adobe Analytics and Customer Journey Analytics
- Virtual reporting environments and sandbox environments
- Processing Rules, VISTA and classifications versus Data Prep
- AAID, ECID, AACUSTOMID and the Analytics source connector
- Data Ingestion
- Connections
- Data Views
- Workspace projects
- Analysis Workspace overview
- Perform basic analysis
- Perform advanced analysis
- Projects
- Visualizations
- Visualizations overview
- Manage data sources
- Freeform table
- Cohort Table
- Fallout
- Flow
- Area and area stacked
- Bar and bar stacked
- Bullet graph
- Combo chart
- Donut
- Histogram
- Horizontal Bar and Horizontal Bar Stacked
- Intelligent captions
- Key metric summary
- Line
- Scatterplot
- Summary Number and Summary Change
- Text
- Tree map
- Venn
- Panels
- Curate, Share and Schedule projects
- Export
- Anomaly Detection
- User preferences
- Workspace FAQs
- Analytics dashboards
- Guided analysis
- Components
- Components overview
- Add component descriptions
- Annotations
- Scheduled project
- Audiences
- Dimensions
- Metrics
- Filters
- Calculated metrics
- Calculated metrics overview
- Calculated metrics workflow
- Calculated metrics workflow
- Find metrics
- Build metrics
- Metric type and attribution
- Build a participation metric
- Filtered metrics
- Stack and replace filters
- Filtered and weighted metrics
- Filter calculated metrics
- Mark calculated metrics as favorites
- Copy calculated metrics
- Use functions
- Tag calculated metrics
- Approve calculated metrics
- Share calculated metrics
- Calculated metric manager
- Default calculated metrics
- Basic functions
- Advanced functions
- Calendar and date ranges
- Exports
- Data Dictionary
- Report Builder
- Reporting Activity Manager
- Stitching
- Adobe integrations
- Integrate Adobe solutions with Customer Journey Analytics overview
- Integrate Adobe Analytics with Customer Journey Analytics
- Integrate Journey Optimizer data with Customer Journey Analytics
- Integrate Decision Management data with Customer Journey Analytics
- Integrate Customer AI with Customer Journey Analytics
- Data Governance
- Use cases
- Administration
- Labs
- Troubleshooting
- Customer Journey Analytics glossary
- Customer Journey Analytics API
Guided analysis FAQ
Frequently asked questions around Guided analysis.
How can my organization be provisioned for Guided analysis?
Guided analysis is a paid add-on to Customer Journey Analytics. If you would like to start using this add-on, contact your Adobe Account Team.
What implementation changes are required to use Guided analysis?
If you are already using Customer Journey Analytics today, no additional implementation changes are needed. Guided analysis uses the same Data views and Connections as other CJA interfaces like Analysis Workspace.
To enable your end users to be most successful with Guided analysis, it is recommended you have a strong event schema and managment strategy in place in Adobe Experience Platform and Data views.
When should you use Guided analysis or Analysis Workspace?
Guided analysis can help users get high quality insights quickly. It’s useful for product teams, users looking to work more confidently with data, and even analysts as a head start to deeper analysis.
Analysis Workspace is a more freeform space that lets you dive further into the data to uncover more insights. It’s useful for analysts and power users who understand the data well and want to dive deeply into it.
How does terminology compare between Guided analysis and Analysis Workspace?
Guided analysis uses terms that are more frequently used among product teams. You can reference this table when switching between Guided analysis and Analysis Workspace.
| Guided analysis term | Analysis Workspace term |
|---|---|
| Event | Metric |
| Users | People |
| Property | Dimension |
| Value | Dimension item |
| Segment | Filter |
What are some differences around how Guided analysis and Analysis Workspace approach reporting?
While Analysis Workspace and Guided analysis use the same underlying data, the way that each tool enables you to form queries of that data is different.
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Analysis Workspace is a dimension-centered experience. Tables typically consist of dimensional rows, while columns are typically metrics. Filters can be applied in both rows and columns to obtain the desired data.
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Guided analysis is an event-centered experience. Each analysis starts by selecting events, then dimensions and filters can be added to refine that event data.
Consider the following example where you focus on data around your website’s home page. Teams ask similar questions, but the analysis approach can be different.
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A typical dimension-centered Analysis Workspace approach would be, “Let’s look at the home page and see how many page views it received.”
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A typical event-centered Guided analysis approach would be, “How many users have viewed the home page?”
Resources
Adobe Account
