Customer Journey Analytics enables the following key use cases:
See the customer in a journey context: You can view and analyze data sequentially, spanning multiple channels. Data from call center, point-of-sale systems, and online properties can be combined into a single reporting view.
Make insights available to everyone: Democratize data access and let more people make business decisions with data-derived insights. Anyone in the organization with responsibility for any aspect of the customer experience can make real decisions faster, based on more complete data.
Harness the power of data science for your analysts: Customer Journey Analytics lets normal humans use data science to unlock deep insights and analysis.
Visualize and interact with your datasets using ad-hoc reporting: Workspace can use any dataset from Adobe Experience Platform that conform to some basic rules.
View non-web data: Workspace is no longer limited to a rigid definition of a ‘hit’ or ‘event’. Custom schemas allow complete control over data and definitions.
Exert greater control over your data manipulation: Change data you’ve uploaded, create new datasets, and import them into Workspace. Adobe Experience Platform provides querying, extracting, transforming, and loading tools through the Experience Cloud Query Service.