Add standard lookups to your datasets

Standard lookups (also known as Adobe-supplied lookups) enhance the ability of Customer Journey Analytics to report on some dimensions/attributes that are not useful by themselves but are useful when joined with other data. Examples include attributes of mobile devices, and attributes of OS and Browser dimensions, such as browser version numbers. A ‘Standard Lookup’ is similar to a lookup dataset. Standard lookups are applicable across Experience Cloud organizations. They are automatically applied to all event datasets that contain certain XDM schema fields (see below for the specific fields.) A standard lookup dataset exists for each schema location that Adobe is classifying.

In traditional Adobe Analytics, these dimensions show up on their own, whereas in Customer Journey Analytics, you have to actively include these dimensions when you create data views. In the Connections workflow, you select a dataset that is flagged as one with a key for standard lookup. The Data Views UI automatically knows to include all the standard lookup dimensions as available for reporting. The lookup files are automatically kept up to date and available, across all regions and for all accounts. They are stored in region-specific organizations associated with the customer.