Metrics

Metrics allow you to quantify data points in Analysis Workspace. They are most commonly used as columns in a visualization and tied to dimensions.

Types of metrics

Adobe offers several types of metrics for use in Analysis Workspace:

  • Standard metrics: Example of standard metrics are People, Sessions, Events.

  • Calculated metrics Calculated metric icon: User-defined metrics that are based on standard metrics, static numbers, or algorithmic functions.

  • Calculated metric templates : Adobe-defined metrics that behave similarly to calculated metrics. You can use them as-is in Workspace projects, or save a copy to customize its logic.

Metrics in the UI

You can see whether a metric is approved Approved icon or not. If you want more details on a metric, hover over the metric, and select Info icon.

Metrics are flexible in their use within Analysis Workspace. Drag a metric to an empty Freeform table to see that metric trended over the project’s date period. You can also drag a metric when a dimension is present to see that metric compared to each dimension item. Dragging a metric on top of an existing metric header replaces it, and dragging a metric next to a header lets you see both metrics side-by-side.

Calculated metrics

Calculated metrics allow you to easily see how metrics relate to each other using simple operators or statistical functions. There are several ways to create calculated metrics:

You can select Components > Calculated metrics. This takes you to the Calculated metric builder, where you can build custom metrics from existing metrics.

To make it easier to quickly create calculated metrics, Create metric from selection has been added to the column right-click menu in Freeform Tables. This option displays when one or more header column cells are selected.

Create from selection

Calculated Metrics: Implementation-less metrics (3:42)

Compare metrics with different attribution models

If you’d like to quickly and easily compare one attribution model to another, right-click a metric and select Compare Attribution Models:

Compare attribution

This shortcut lets you quickly and easily compare one attribution model to another without dragging in a metric and configuring it twice.

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