Analytics tutorials

Get the most out of Adobe Analytics. Use these tutorials to master the features of Analytics and reap the benefits for your business. This content is suitable for administrators, data analysts, marketers, developers, and architects.

To get started,

  • See the “What’s New” section below for the latest updates and features
  • Staff Picks highlights some of our favorite content
  • Explore the content by topic and subtopic in the left navigation
  • Use the search field at the top of the page if you know what you want to learn

Curated learning experiences by role and skill level are also offered in the courses section. Simply sign-in with your Adobe ID and navigate to Learn > Recommended courses in the top navigation.

What’s New

  • Adobe Analytics mobile scorecard builder (Video)
    Learn about how to create and share mobile scorecards created in Analysis Workspace for your Executive users.

  • Adobe Analytics mobile scorecard app
    Learn how to download the mobile scorecard application and view mobile scorecards created in Analysis Workspace.

  • Annotations in workspace (Video)
    Annotations in Analysis Workspace enable you to effectively communicate contextual data nuances and insights to your users across your organization. Annotate a date or date range with known data issues, public holidays, campaign launches, and so on, to better inform users why they are seeing what they see in line charts, tables and more.

Staff Picks

Algorithmic Model in Attribution IQ

The Algorithmic Attribution model in Analysis Workspace uses statistical techniques to dynamically determine the optimal allocation of credit for the selected metric.

Training Tutorial Template in Analysis Workspace

The Analysis Workspace Training Tutorial walks users through common terminology and steps for building their first analysis in Workspace.

thumbnail image for the 'Analysis Workspace Overview' video

High-level overview of Analysis Workspace.

Additional resources

Adobe Analytics documentation

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