Analytics tutorials

Get the most out of Adobe Analytics. Use these tutorials to learn the features of Analytics and reap the benefits for your business. This content is suitable for administrators, data analysts, marketers, developers, and architects.

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Curated learning experiences by role and skill level are also offered in the courses section. Simply sign-in with your Adobe ID and navigate to Learn > Recommended courses in the top navigation.

What’s new

Adobe Analytics mobile scorecard app
Learn how to download the mobile scorecard application and view mobile scorecards created in Analysis Workspace.
Annotations in workspace (Video)
Annotations in Analysis Workspace enable you to effectively communicate contextual data nuances and insights to your users across your organization. Annotate a date or date range with known data issues, public holidays, campaign launches, and so on. This informs users why they see irregularities in line charts, tables and more.

Staff picks

Algorithmic Model in Attribution IQ

The Algorithmic Attribution model in Analysis Workspace uses statistical techniques to dynamically determine the optimal allocation of credit for the selected metric.