This video shows you how to use the Map visualization in Analysis Workspace. The Map viz will allow you to view either mobile lat/long or web (IP address) data against a dynamic map, allowing you to get an idea of customer usage in the context of their location.
Sections in this video:
0:00 - Feature Overview & Setup
1:05 - Interacting with the Map
2:55 - Adjusting Map Settings
7:00 - Heatmap View
For more information on this visualization, visit the documentation.