Click-tracking formats for sponsored ads on Yahoo! Display Network

Last update: 2023-09-29
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The following base destination UR format applies to sponsored ads:<advertiser_ID>/cq?ev_sid=86&ev_cl={ef_uniqueid}&url=<the landing page>


  • <advertiser_ID> is a variable for the advertiser’s unique ID within Adobe Advertising.

  • This format indicates that token passing is enabled for the campaign (the default). If token passing is disabled, substitute cq? after <advertiser_ID> with c?.

  • <the landing page> is a variable that represents the URL on your site to which end users are directed.

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