- What’s new
- About this guide
- Introduction
- Getting started
- Common tasks
- View data for another advertiser
- Edit settings directly within a row
- Customize data views
- About customizing data in campaign management views
- Manage default and custom views
- Ad hoc view settings
- Managing custom metrics
- Common navigation, editing, and selection tasks
- Tracking
- About tracking
- Click tracking
- Set up cookie-based click tracking
- When and how to generate click-tracking URLs
- Components of click-tracking URLs
- Standard formats for click-tracking URLs
- About click-tracking URL formats
- Click-tracking formats for Baidu
- Click-tracking formats for Google Ads
- Click-tracking formats for Microsoft Advertising
- Click-tracking formats for Naver
- Click-tracking formats for Yahoo! Display Network
- Click-tracking formats for Yahoo! Japan Ads
- Click-tracking formats for Yandex
- Optional tracking parameters for click-tracking URLs
- Standard formats for click-tracking URLs
- Adobe Advertising cookies (link)
- The AMO ID (s_kwcid) tracking parameter
- Conversion tracking
- Conversion tracking options
- Adobe Advertising conversion tracking
- About Adobe Advertising conversion-tracking tags
- Format of JavaScript conversion tracking tags version 3
- Format of JavaScript conversion tracking tags version 2
- Format of image conversion tracking tags
- The Adobe Advertising JavaScript conversion mapping tag
- FAQs about conversion and page view tracking tags
- Adobe Analytics conversion tracking
- Advertiser-tracked conversions using feeds
- FAQs about tracking
- Campaign management
- Introduction
- About campaign management in Search, Social, & Commerce
- Overview of implementing ad network accounts and campaigns
- Monitor and manage the performance of your ad network campaigns
- Google Ads conversion data in Search, Social, & Commerce
- Microsoft Advertising conversion data in Search, Social, & Commerce
- Setting up accounts
- Implement Naver tracking-only accounts
- Managing campaigns
- Options for managing ad network campaigns
- Managing data within the Campaigns > Campaigns views
- Create and edit campaign data in bulk using copy and paste
- Campaigns
- Ad groups
- Keywords
- Ads
- About ads
- Manage ads
- Ad settings by ad network
- Baidu text ad settings
- Google Ads call-only ad settings
- Google Ads expanded dynamic search ad settings
- Google Ads responsive search ad settings
- Microsoft Advertising expanded dynamic search ad settings
- Microsoft Advertising multimedia ad settings
- Microsoft Advertising product ad settings
- Microsoft Advertising responsive (audience) ad settings
- Microsoft Advertising responsive search ad settings
- Yandex text ad settings
- Product groups
- Placements
- Auto targets
- Audiences and audience targets
- Ad extensions
- Managing bulk data via bulksheets
- About managing campaign data using bulksheets
- Set up an FTP account for uploading bulksheets
- Download/Create a bulksheet file
- Validate landing pages in bulksheet files
- Export a generated or uploaded bulksheet file
- Upload a bulksheet file or corrected error file
- Post bulksheets or corrected error files
- Bulksheet errors
- Delete uploaded bulksheets and error files
- Stop a bulksheet job in progress
- Required/Included data in bulksheets
- Supported bulksheet file formats
- Operations you can perform in bulksheets
- Required bulksheet data for Baidu accounts
- Required bulksheet data for Google Ads accounts
- Required bulksheet data for Microsoft Advertising accounts
- Required bulksheet data for Naver accounts
- Bulksheet data for Yahoo! Display Network accounts
- Bulksheet data for Yahoo! Japan accounts
- Required bulksheet data for Yandex accounts
- Automating campaign data using inventory feeds
- Implementing campaigns and ads with unique workflows
- Manually synchronize ad network data
- Assign campaigns to a portfolio
- Remove campaigns from a portfolio
- Managing label classifications
- About label classifications
- Create a label classification
- Assign classification values to account components from campaign management views
- Assign classification values to account components using bulksheets
- Remove label classification values from account components
- Delete label classification values
- Delete label classifications
- Managing ad assets
- Best practices for search campaigns
- Maximum number of objects per ad network account
- FAQs about campaign management
- Introduction
- Insights and reports
- Advertising Insights
- Reports
- About reports
- The initial setup tasks for reports
- The data used for reports
- Managing reports
- Basic and advanced reports
- About basic and advanced reports
- Basic report formats
- The Ad Group Report
- The Ad Variation Report
- The Campaign Report
- The Campaign Hourly Report
- The Constraint Report
- The Keyword Report
- The Label Classification Report
- The Label Value Report
- The Network Constraint Report
- The Portfolio Report
- The Product Group Report
- The Search Engine Account Report
- The Search Engine Report
- Advanced report formats
- Generate a basic or advanced report
- Basic and advanced report settings
- Report columns for basic and advanced reports
- Assist reports
- Specialty reports
- About specialty reports
- Specialty report formats
- The AdWords and Bing Audience Target Report
- The AdWords Conversion Report
- The AdWords Geo Report
- The AdWords Search Query Report
- The AdWords Shopping Performance Report
- The Bing Ads Geo Report
- The Bing Ads Search Query Report
- The Campaign Daily Impression Share Report
- The Keyword Daily Impression Share Report
- The RSA Asset Report
- The MSA Ad Extension by Ad Report
- The MSA Ad Extension by Keyword Report
- The MSA Ad Extension Detail Report
- Generate a specialty report
- Specialty report settings
- Report columns for specialty reports
- Model accuracy reports
- Generate a report from an existing report
- Generate a report from a template
- Delete reports
- View or save a report
- Basic and advanced reports
- Automating reports
- Report templates
- Spreadsheet feeds
- About spreadsheet report feeds
- Create an Excel template for a spreadsheet report feed
- Create a spreadsheet report feed
- Edit spreadsheet report feed settings
- Manually refresh spreadsheet report feeds
- View or save a spreadsheet report feed file
- Delete spreadsheet report feeds
- Spreadsheet report feed settings
- FTP access to reports
- How attribution rules are calculated
- FAQs About Custom Reports
- Notifications
- Custom alerts
- View the Change History Report
- Recommendations and publisher insights
- Tools
- Administration
- About roles
- Manage credentials for ad network manager accounts
- Sync Adobe audiences
- Configuring data sources
- About syncing Google Analytics conversion metrics
- Prerequisites for configuring a Google Analytics data source
- Configure a Google Analytics view as a data source
- Edit a Google Analytics data source
- Pause syncing of a data source
- Reauthenticate a Google Analytics data source
- Google Analytics data source settings
- Appendix - Available Google Analytics metrics
- Managing an advertiser’s conversion metrics
- Get help
- Glossary
Google Ads conversion data in Search, Social, & Commerce
Search, Social, & Commerce automatically syncs Google Ads-tracked conversion data for all of your campaigns on the Google Ads search and shopping networks into Search, Social, & Commerce for reporting and optimization.
All of the metrics are automatically available in your campaign management views and basic reports, and are also available to use in portfolio objectives for optimization.
Available conversion data
Search, Social, & Commerce syncs data for conversions for which the “Include in ‘Conversions’” option is enabled, pulling the data for the last 35 days and then pulling changes to the data daily by 09:00-10:00 in the advertiser’s time zone. Historical data may change from day to day as new conversions are tracked for each click.
Up to three metrics for each Google Ads-tracked conversion (which you set up in Google Ads) are automatically available in Search, Social, & Commerce, using the conversion names configured in Google Ads. The metrics for each conversion include:
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GGL*— (When you track it) The conversion value for the keyword, beginning with the “GGL” prefix (such as GGL Purchase). -
GGL_CT*— The number (count) of conversions, beginning with the “GGL_CT” prefix (such as GGL_CT_Purchase). -
GGL_XD_CT*— (When available for the conversion type, when you track them) The number (count) of cross-device conversions, as measured by Google, beginning with the “GGL_XD_CT_” prefix (such as GGL_XD_CT_Purchase).
Google Ads records each conversion by bid unit, device, and click date (not conversion date). Attribution is based on the default attribution setting for each metric in Google Ads; Adobe Advertising attribution isn’t factored in because click event-level data isn’t available.
- If you have multiple accounts with the same conversion names, then you may see duplicate conversion names in Adobe Advertising. If this occurs, change the display name for one of the duplicate metrics in Admin > Conversions. Reporting isn’t accurate when two different metrics have the same name.
- Data at the bid unit level matches data in Google Ads at the same level. However, Google Ads’ own conversion data for higher levels may include additional conversions that aren’t attributed to the child bid units. Data in Search, Social, & Commerce is always rolled up from the bid unit level, so, for example, a campaign-level report might not have the same totals as a campaign-level report in Google Ads.
- Data variance is typically less after the morning sync than it is later in the day, when additional conversions haven’t yet been synced. We recommend validating data in the morning.
- Conversion data isn’t available for Google Display Network, Gmail, Mobile App, and YouTube ads. Filter out those types of ads when you compare data in Google Ads with data in Search, Social, & Commerce.
- Data for Google Ads conversions isn’t available at the audience or geographical location level and therefore isn’t used to auto-optimize RLSA and location bid adjustments.
How to compare conversion data in Google Ads with data in Search, Social, & Commerce
If you compare data in Search, Social, & Commerce with that in Google Ads, use the view or report option to view conversions based on the click date (not the transaction date).
Use the following report settings to validate comparable data.
Report settings to use in Google Ads
Generate the report for the selected conversion actions by day, and include data for all ad statuses.
Report settings to use in Search, Social, & Commerce
In Search, Social, & Commerce, use the view or report option to view conversions based on the click date (not the transaction date).
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In the main menu, click Search > Insights & Reports > Reports.
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In the toolbar above the data table, click Create Report, hold the cursor over Basic Reports, and then click Search Engine Account Report.
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In the Report Settings window, specify the following report settings:
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In the Conversions Based on section, select Click date.
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Specify the same date range that you used for the Google Ads report.
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In the Search/Content section, select Search Only.
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In the Search Engine Hierarchy section, expand the Google Adwords section and select the account.
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Open the Columns tab, and add the Google Ads metrics (beginning with “GGL”) that you want to compare.
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Click Create.
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