Advertising DSP and Advertising Search, Social, & Commerce can each pull in metadata, hierarchy data, and unique audience data for all of an advertiser’s or agency’s Adobe audiences. This includes data for:
Adobe Audience Manager segments
Adobe Analytics segments that are published to Adobe Experience Cloud
Segments that are created using the Adobe Experience Cloud Audience Library
Segments that are created in Adobe Experience Platform and sent to Adobe Advertising via Audience Manager
To access Adobe audiences in DSP or Creative, you must import the audiences into DSP. To access Adobe audiences in Search, Social, & Commerce, you must import the audiences into Search, Social, & Commerce.
The advertiser must implement the Adobe Experience Cloud Identity (ECID) Service version 2.0 or higher. The Identity Service provides a universal, persistent ID that identifies your visitors across all solutions in Experience Cloud.
Implementation includes adding the Identity service code to each webpage on the advertiser’s sites.
The organization must be enabled for Experience Cloud services and have an Experience Cloud Organization ID (formerly called IMS org ID).
The Organization ID allows organizations with multiple Adobe Experience Cloud products to share data among some of the products.
(Advertisers with Analytics) The advertiser must implement Analytics using
appMeasurement.js version 1.6.4 or higher.
The advertiser’s website visitors don’t include a high volume of Apple Safari users.
(Recommended when the advertiser uses both Audience Manager and Analytics) To reduce calls to each webpage, remove existing Audience Manager Data Integration Library code for data collection and enable server-side forwarding for each Analytics report suite instead. For more information, see "Server-side forwarding overview.
(Recommended) For higher match rates, send only first-party website data to Adobe Advertising. If the advertiser bundles third-party data or offline data from a customer relationship management system, data leakage may reduce match rates.
The Adobe account and data operations teams will perform the following steps.
The Adobe Account Team should configure the advertiser-level setting “Adobe Analytics Cloud.”
The Adobe Account Team should submit a request to the data operations team to import the organization’s Audience Manager segments using the Advertising DSP native API integration.
The API automatically:
Creates two DSP destinations in Audience Manager:
Adobe Ad Cloud Cross-Channel (real-time)
Adobe AdCloud Cross-Channel (batch))
Maps the two destinations to all Audience Manager segments, allowing Audience Manager to share the segments with the DSP advertiser account that’s associated with the same Experience Cloud Organization ID used for Audience Manager.
The organization can optionally remove unneeded segments from the destinations within Audience Manager.
Adds the following exchange cookie-sync pixel to the organization’s Audience Manager container to improve the reach of customer campaigns:
Adobe personnel will perform most or all of the following steps.
The Adobe Account Team should submit a request to the data operations team to set up an integration between Search, Social, & Commerce and Audience Manager. Include the names of the Audience Manager segments that you want to export to Search, Social, & Commerce.
Within Audience Manager, configure destinations for Search, Social, & Commerce:
Create two new destinations:
Adobe Media Optimizer (HTTP) and
Adobe Media Optimizer Batch Destination.
Media Optimizer is a former name for Search, Social, & Commerce.
Specify the segments for each of the destinations.
With the Automatically map all current and future segments option, all segments are mapped and synced daily.
The Manually map segments option allows you to manually map the segments to sync with the batch destination (
Adobe Media Optimizer Batch Destination). No segments need to be manually mapped to the HTTP destination.
Within Search, Social, & Commerce, either the Search, Social, & Commerce implementation team or a user with the direct access client manager role should initiate the import from Search > Admin > Audience Manager Setup.
You’ll need to enter the organization’s Experience Cloud Organization ID (IMS org ID). The ID must be the same as the one used for the organization’s Audience Manager account.
The organization will see two Search, Social, & Commerce destinations in Audience Manager:
The initial import takes about 24 hours. After the initial import, data is synced in real time, with a one- to two- second delay.
In DSP, segment names are organized by the Audience Manager taxonomy and available with the corresponding segment membership counts in:
Placement settings: On the Adobe Segments tab of the Audience Targeting section.
In audience settings: On the Adobe Segments tab.
In Creative, the segments are available in the experience settings for target nodes.
In Search, Social, & Commerce, the segments are available when you create a Google audience using the Data Source “Adobe Audience” from Campaigns > Audiences > Library.
For each Google audience that you create, Google supplies the audience size.