Analytics Data in Adobe Advertising

Advertisers with an Adobe Advertising-Adobe Analytics Integration Only

Analytics Segments

All segments created in Analytics and published to Experience Cloud.

New segments take 24-48 hours to appear in Adobe Advertising. Updates to existing segments are synchronized within about eight hours.

Site Engagement Metrics

NOTE
  • Analytics passes events for the EF ID eVar into Adobe Advertising. The default integration doesn’t support sending calculated metrics or other dimensions (eVars) into Adobe Advertising. If the calculated metric can be wholly captured in a custom event, however, then Adobe Advertising can ingest the custom event.
  • Analytics passes data to Adobe Advertising hourly.
  • Timespent_secs_1stvisit: The number of seconds spent on the site during the visitor’s first visit.
  • Timespent_secs_total: The total number of seconds spent on the site across all visits within the click lookback window.
  • Pageviews_1stvisit: The number of page views on the site during the visitor’s first visit.
  • Pageviews_total: The total number of page views on the site across all visits within the click lookback window.
  • Bounces metric
  • Visits metric
  • ef_id_instances: The number of times that Analytics collected an EF ID.

Conversion Metrics

Analytics passes conversion metrics to Adobe Advertising daily.

Standard Conversion Metrics

Custom Conversion Metrics

These metrics are specific to the report suite, so the available metrics vary for each customer and report suite.

Custom Conversion Metrics Created from eVars and Props

The available metrics vary for each customer. See “Create Conversion Metrics from Adobe Analytics eVars and Props.”

Reserved Conversion Metrics

These metrics are specific to the report suite, so the available metrics vary for each customer and report suite.

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