Analytics Data in Adobe Advertising

Advertisers with an Adobe Advertising-Adobe Analytics Integration Only

Analytics Segments

All segments created in Analytics and published to Experience Cloud.

New segments take 24-48 hours to appear in Adobe Advertising. Updates to existing segments are synchronized within about eight hours.

NOTE

Analytics passes events for the EF ID eVar into Adobe Advertising. The default integration doesn’t support sending calculated metrics or other dimensions (eVars) into Adobe Advertising. If the calculated metric can be wholly captured in a custom event, however,then Adobe Advertising can ingest the custom event.
Analytics passes data to Adobe Advertising hourly.

Timespent_secs_1stvisit: The number of seconds spent on the site during the visitor’s first visit.
Timespent_secs_total: The total number of seconds spent on the site across all visits within the click lookback window.
Pageviews_1stvisit: The number of page views on the site during the visitor’s first visit.
Pageviews_total: The total number of page views on the site across all visits within the click lookback window.
Bounces metric
Visits metric
ef_id_instances: The number of times that Analytics collected an EF ID.

Analytics passes conversion metrics to Adobe Advertising daily.

These metrics are specific to the report suite, so the available metrics vary for each customer and report suite.

These metrics are specific to the report suite, so the available metrics vary for each customer and report suite.