|The name to identify your plan.
|The specific advertiser in the account for which the plan is being created.
|The type of media to include in the plan.
Currently, only Connected TV is available.
|The start and end dates for the plan.
The start date can’t be before the current date. The date range can’t be greater than 90 days.
|The type of goal (such as Budget) to consider for the plan.
Currently, only Budget is available.
|The goal value for the forecast. For more accurate forecast results, use a value > 5000 USD.
|The maximum amount to pay for 1000 impressions. If the Connected TV media type is selected, enter a value of at least 10 USD.
|The number of times a unique household should be served ads.
When you implement a plan and must create multiple placements, apply the frequency cap setting at the package level, not the placement level, to ensure proper delivery.
|Locations to include or exclude as targets.
|Inventory sources to include or exclude as targets. Select at least one feed or source.
|Audiences to include or exclude as targets.
|The duration of ads to consider for the plan.