Dimension |
Ad |
Ad External ID |
The ad ID assigned by the external ad server. |
Dimension |
Ad |
Ad ID |
The unique identifier for the ad in DSP. |
Dimension |
Ad |
Ad Name |
The name of the ad as assigned by the user. |
Dimension |
Ad |
Ad Type |
The format of the ad. |
Dimension |
Ad |
Status |
The classification of the ad as altered by the user or denoted by the date inputs: live, scheduled, completed, or archived. |
Dimension |
Advertiser |
Advertiser Name |
The name of the advertiser. |
Dimension |
Campaign |
Budget |
The total budget assigned by the user for the campaign. |
Dimension |
Campaign |
Campaign End Date |
The end date for the campaign. |
Dimension |
Campaign |
Campaign ID |
The unique identifier for the campaign in DSP. |
Dimension |
Campaign |
Campaign Name |
The name of the campaign as assigned by the user. |
Dimension |
Campaign |
Campaign Start Date |
The first date for the campaign. |
Dimension |
Date/Time |
Day (YYYY-MM-DD) |
The year, month, and day. |
Dimension |
Date/Time |
Day of Week |
The specific day, such as Monday or Tuesday. |
Dimension |
Date/Time |
Hour (YYYY-MM-DD HH) |
The year, month, day, and hour. |
Dimension |
Date/Time |
Month (YYYY-MM) |
The month and year. |
Dimension |
Date/Time |
Time of Day |
The time to the hour, from 0-23. |
Dimension |
Date/Time |
Week (YYYY-MM-DD to YYYY-MM-DD) |
The date range for the relevant week, from Sunday to Saturday. Example: 2021-02-18 to 2021-03-07. |
Dimension |
Device |
Browser Vendor |
The vendor of the browser in which the ad was shown (such as Google or Mozilla). |
Dimension |
Device |
Browser Version |
The version of the browser in which the ad was shown (such as Safari 4.3 or Chrome 7.0). |
Dimension |
Device |
Browser |
The browser in which the ad was shown (such as Chrome or Firefox). |
Dimension |
Device |
Environment |
Whether the ad was shown on sites or Apps. |
Dimension |
Device |
Hardware |
The type of device on which the ad was shown (such as Set Top Box or Mobile Phone). |
Dimension |
Device |
Manufacturer |
The manufacturer of the device on which the ad was shown (such as Samsung, Lenovo, or Apple). |
Dimension |
Device |
Model |
The model of the device on which the ad was shown (such as iPhone XS or Galaxy Note 7). |
Dimension |
Device |
Operating System Vendor |
The vendor of the operating system on which the ad was shown (such as Microsoft or Apple). |
Dimension |
Device |
Operating System Version |
The version of the operating system on which the ad was shown (such as Windows 10 or iOS Mojave) |
Dimension |
Device |
Operating System |
The operating system on which the ad was shown (such as Apple iOS or Android). |
Dimension |
Feed |
Deal ID |
The unique identifier assigned to a deal through the external supply partner. |
Dimension |
Feed |
Feed Name |
The user-assigned name for the deal, as entered in DSP. |
Dimension |
Feed |
Feed Source |
The supply-side partner providing the inventory. This is typically a publisher but can also be an SSP. |
Dimension |
Feed |
Inventory Type |
The classification of the inventory: Private, On Demand, or Public. |
Dimension |
Feed |
SSP |
The supply-side partner (SSP) to which the media is attributed. |
Dimension |
Frequency |
Frequency |
The number of times a device has received an ad, based on the unique cookie or device ID. |
Dimension |
Geos |
City |
The city to which the reported data is attributed. |
Dimension |
Geos |
Country |
The country to which the reported data is attributed. |
Dimension |
Geos |
DMA |
The Designated Market Area (DMA) to which the reported data is attributed. |
Dimension |
Geos |
State |
The state to which the reported data is attributed. |
Dimension |
Packages |
Package End Date |
The end date for the package. |
Dimension |
Packages |
Package Goal Type |
The pacing goal amount for the package. This amount is in either spend or impressions. |
Dimension |
Packages |
Package ID |
The unique identifier for the package in DSP. |
Dimension |
Packages |
Package Name |
The name of the package |
Dimension |
Packages |
Package Start Date |
The package start date. |
Dimension |
Packages |
Placement End Date |
The placement end date. |
Dimension |
Pixel |
Conversion ID |
(Deprecated) The Conversion ID assigned by DSP to legacy TubeMogul conversion events. |
Dimension |
Pixel |
Conversion Name |
(Deprecated) The conversion name assigned to legacy TubeMogul conversion events. |
Dimension |
Placement |
Placement ID |
The unique identifier for the placement in DSP. |
Dimension |
Placement |
Placement Name |
The name of the placement as assigned by the user. |
Dimension |
Placement |
Budget |
The placement budget. |
Dimension |
Placement |
Max Bid |
The maximum bid for the placement. |
Dimension |
Placement |
Device Environment |
The device environments that the placement targets: (Desktop, Mobile, and/or Connected TV). |
Dimension |
Placement |
Placement End Date |
The placement end date. |
Dimension |
Placement |
Placement Start Date |
The placement start date. |
Dimension |
Placement |
Placement Tags |
The placement tag used as a custom identifier for the placement. |
Dimension |
Segment |
Billing Segment Description |
The description associated with a billable segment. |
Dimension |
Segment |
Billing Segment Key |
The unique key associated with a billable segment. |
Dimension |
Segment |
Billing Segment Name |
The name of a billable segment. |
Dimension |
Segment |
Segment Membership Description |
The description associated with a segment, provided by the data provider. |
Dimension |
Segment |
Segment Membership Key |
The unique key associated with a segment. |
Dimension |
Segment |
Segment Membership Name |
The name of a segment. |
Dimension |
Segment |
Segment Membership Provider Name |
The name of the data provider associated with a segment. |
Dimension |
Site |
Site ID |
The unique identifier for the site or app in DSP. |
Dimension |
Site |
Site Name |
The name of the site. |
Dimension |
Video |
Video Duration |
The video length, which is processed after upload. |
Dimension |
Video |
Video ID |
The unique identifier for the video creative in DSP. |
Dimension |
Video |
Video Name |
The name of the creative assigned by the user. |
Metric |
Frequency |
% Distinct Uniques |
The App/Site Distinct Uniques divided by App/Site Uniques. |
Metric |
Frequency |
App/Site Distinct Uniques |
The total number of devices that were reached on this app only. A viewer exposed to an ad across multiple publishers isn’t included in this value. |
Metric |
Frequency |
Cost per Distinct Unique |
The Total Spend divided by App/Site Distinct Uniques. |
Metric |
Frequency |
Cost per Unique |
The Total Spend divided by App/Site Uniques. |
Metric |
Frequency |
Estimated % Reached |
The estimated percentage of the targeted household universe that received an exposure. |
Metric |
Frequency |
Estimated Average Frequency |
The average number of impressions shown to uniques. For some inventory, publishers don’t pass along a device identifier, and those impressions aren’t included in this value. There is a similar metric in the Frequency (by App/Site) report, but that metric isn’t estimated. |
Metric |
Frequency |
Estimated Impressions (Device/Browser) |
(Included in the Frequency (by Impression) report) The estimated impressions for a given frequency breakout. DSP estimates are based on a sample of impressions. For some inventory, publishers don’t pass along a device identifier, and those impressions aren’t included in this value. There is a similar metric in the Frequency (by App/Site) report, but that metric isn’t estimated. |
Metric |
Frequency |
Estimated Uniques (Device/Browser) |
(Included in the Frequency (by Impression) report) The number of unique browsers or devices recorded for a given frequency. DSP estimates are based on a sample of impressions. For some inventory, don’t pass along a device identifier, and those impressions aren’t included in this value. There is a similar metric in the Frequency (by App/Site) report, but that metric isn’t estimated. |
Metric |
Frequency |
Estimated Universe |
The sum of unique households that DSP (auctions) has seen within the date range. |
Metric |
Frequency |
Extended Impressions |
The total number of impressions served as a result of using a device graph for people-based, cross-device targeting. |
Metric |
Performance |
Gross CPA |
The average gross cost per acquisition, calculated by Gross Spend / Custom Goal. |
Metric |
Performance |
Gross CPC |
The average gross cost per ad click, calculated by Gross Spend / Total Ad Clicks. |
Metric |
Performance |
Gross CPCV |
The average cost per completed video view, calculated by Gross Spend / 100% Completions. |
Metric |
Performance |
Gross CPM |
The average cost per 1000 impressions, calculated by Gross Spend / Impressions x 1000. |
Metric |
Performance |
Gross CPV |
The average cost per video view, calculated by Gross Spend / Views. |
Metric |
Performance |
Gross vCPM |
The average cost per 1000 viewable impressions, calculated by Gross Spend / Viewable Impressions x 1000. |
Metric |
Performance |
Net CPC |
The average net cost per ad click, calculated by Net Spend / Total Ad Clicks. |
Metric |
Performance |
Net CPCV |
The average net cost per completed video view, calculated by Net Spend / 100% Completions |
Metric |
Performance |
Net CPM |
The average net cost per 1000 impressions, calculated by Net Spend / Impressions x 1000. |
Metric |
Performance |
Net CPV |
The average net cost per video view, calculated by Net Spend / Views. |
Metric |
Performance |
Total Data eCPM |
The average net data cost per 1000 impressions, calculated by Net Spend (Data) / Impressions x 1000. |
Metric |
Performance |
Total Media CPM |
The average net media cost per 1000 impressions, calculated by Net Spend (Media) / Impressions x 1000. |
Metric |
Performance |
Total Other eCPM |
The average net cost per 1000 impressions for other fees, calculated by Net Spend (Other) / Impressions x 1000. |
Metric |
Performance |
% bid at Max CPM |
The percentage of total bids that were bid at the Max CPM. |
Metric |
Performance |
Unique Users Bid On |
The number of distinct users for which DSP bid for the placement. |
Metric |
Spend |
Billable Data Net Spend |
The total net cost of audience segment data fees billed through DSP. |
Metric |
Spend |
Billable Media Net Spend |
The total net cost of billable media, including the tech fee, billed through DSP. |
Metric |
Spend |
Billable Other Net Spend |
The total cost of other service fees (third-party verification partners, ad serving, and so on) billed through DSP. |
Metric |
Spend |
Estimated Tax on Data |
The estimated tax on third-party audience segments and data services. |
Metric |
Spend |
Estimated Tax on Media |
The estimated tax on media inclusive of tax applied to media cost rebilling and tech fee services in DSP. |
Metric |
Spend |
Estimated Tax on Other |
The estimated tax on other service fees (inclusive of third-party verification partners, topic targeting, and so on) billed through DSP. |
Metric |
Spend |
Margin % |
(When margin management is activated) The margin percentage, which is calculated by (Gross Spend - Net Spend) / Gross Spend. |
Metric |
Spend |
Media Cost |
The sum of non-billable and billable media cost without any tech fees. |
Metric |
Spend |
Net vCPM |
The average net cost per 1000 viewable impressions, calculated by Net Spend / Viewable Impressions x 1000. |
Metric |
Spend |
Non-Billable Data Net Spend |
The total net cost of audience segment data fees not billed through DSP. |
Metric |
Spend |
Non-Billable Media Fees |
The total net cost of non-billable media, including the tech fee, not billed through DSP. |
Metric |
Spend |
Non-Billable Other Net Spend |
The total cost of other service fees (third-party verification partners, ad serving, and so on) not billed through DSP. |
Metric |
Spend |
Profit |
Gross Spend - Net Spend |
Metric |
Spend |
Total Data Net Spend |
The total net cost of audience segment data fees. |
Metric |
Spend |
Total Media Net Spend |
The total net cost of media, including tech fees. |
Metric |
Spend |
Total Net Spend |
The sum of Net Spend (Media), Net Spend (Data), and Net Spend (Other). |
Metric |
Spend |
Total Non-Billable Net Spend |
The sum of Non-billable Spend (Media), Non-billable Spend (Data), and Non-billable Spend (Other). |
Metric |
Spend |
Total Other Net Spend |
The total net cost of other service fees (third-party verification partners, ad serving, and so on). |
Metric |
Spend |
Total Billable Net Spend |
The sum of Billable Spend (Media), Billable Spend (Data), and Billable Spend (Other). |
Metric |
Standard Metrics |
100% Completion Rate |
The percentage of views that watched the ad in its entirety. |
Metric |
Standard Metrics |
100% Completions |
The number of views that watched the ad in its entirety. |
Metric |
Standard Metrics |
100% Viewable Completion (%) |
The percentage of viewable impressions that watched the ad in its entirety. |
Metric |
Standard Metrics |
25% Completion Rate |
The percentage of views that watched at least one quartile of the ad. |
Metric |
Standard Metrics |
25% Completions |
The number of views that watched at least one quartile of the ad. |
Metric |
Standard Metrics |
50% Completion Rate |
The percentage of views that watched at least two quartiles of the ad. |
Metric |
Standard Metrics |
50% Completions |
The number of views that watched at least two quartiles of the ad. |
Metric |
Standard Metrics |
50% Viewable Completion (%) |
The percentage of viewable impressions that watched at least two quartiles of the ad. |
Metric |
Standard Metrics |
75% Completion Rate |
The percentage of views that watched at least three quartiles of the ad. |
Metric |
Standard Metrics |
75% Completions |
The number of views that watched at least three quartiles of the ad. |
Metric |
Standard Metrics |
Avg Percent Viewed |
The average percentage an ad was watched to completion, accounting for all views. |
Metric |
Standard Metrics |
Banner and Overlay Clicks |
The number of clicks on the ad overlay and banners. |
Metric |
Standard Metrics |
Click Through Rate |
The percentage of clicks divided by ad impressions. |
Metric |
Standard Metrics |
Clicks Per View Rate |
The percentage of clicks divided by video views. |
Metric |
Standard Metrics |
Companion Clicks |
The number of companion banner clicks. |
Metric |
Standard Metrics |
Companion CTR |
The percentage of clicks divided by companion banner impressions. |
Metric |
Standard Metrics |
Companion Impressions |
The number of companion banner impressions. |
Metric |
Standard Metrics |
Connection |
The type of internet connection that was used to view the ad (such as Wifi or 4g LTE). |
Metric |
Standard Metrics |
Engagements |
The number of interactions on a served ad. |
Metric |
Standard Metrics |
Impressions |
The total number of ad impressions. |
Metric |
Standard Metrics |
Play Rate |
The percentage of impressions served that resulted in video views. |
Metric |
Standard Metrics |
Playtime per View |
The average duration of a video view, measured in seconds. |
Metric |
Standard Metrics |
Total Ad Clicks |
The sum of all clicks on an ad. |
Metric |
Standard Metrics |
Viewed Minutes |
The total number of minutes a video ad was viewed. |
Metric |
Standard Metrics |
Views |
The total number of video ad views. |
Metric |
Viewability |
Avg. Player Width x Height |
The average player width and height. |
Metric |
Viewability |
Measurable Impressions |
The total number of impressions served that were able to be measured for viewability. |
Metric |
Viewability |
Measurable Rate (%) |
The percentage of impressions served that were able to be measured for viewability, calculated as Measurable Impressions x 1000 / Impressions. |
Metric |
Viewability |
Unmeasurable - iFrame (%) |
The percentage of impressions not measurable for viewability due to incompatible iFrames. |
Metric |
Viewability |
Unmeasurable - Not Supported (%) |
The number of impressions not measurable for viewability due to unsupported viewability tracking on the ad unit. |
Metric |
Viewability |
Unmeasurable - Other (%) |
The percentage of impressions not measurable for viewability due to other reasons. |
Metric |
Viewability |
Unmeasurable Impressions |
The number of ad impressions not measurable for viewability. |
Metric |
Viewability |
Unmeasurable Rate (%) |
The percentage of ad impressions not measurable for viewability. |
Metric |
Viewability |
Unmeasurable rate (Not supported) |
The percentage of impressions not measurable for viewability due to unsupported viewability tracking on this ad unit. |
Metric |
Viewability |
Viewability Rate (%) |
The percentage of viewable impressions out of all measurable impressions, calculated as Viewable Impressions / Measurable Impressions. |
Metric |
Viewability |
Viewable Impressions |
The number of ad impressions considered viewable. |
Conversion Metrics |
[Grouped by advertiser in report settings] |
[Advertiser-specific conversion] |
The total for a specified advertiser-specific conversion metric or Adobe Analytics event. |
Custom Goals |
[Grouped by advertiser in report settings] |
[Advertiser-specific custom goal] |
The weighted sum of all conversions that are included in the specified custom goal. |