Custom reports allow you to customize the content and delivery of your report data using the campaign dimensions (such as the advertiser, placement, sites, or geos) and the metrics that matter most to you. You can either:
You can generate reports once, or schedule them to be generated daily, weekly, or monthly at 03:00 in the specified time zone. Once a report is generated, it’s delivered to each specified email recipient or to linked report destinations of the following types:
You can also view on-demand data at all levels of a campaign (campaign, package, placement, or ad) within the relevant campaign management view.
Custom: This report is a blank template you can use to create your own custom report using most dimensions and metrics. Conversion, Device, Geo, and Site reports are variations of this template with pre-selected columns and dimensions for their respective use cases.
Pre-configured Report Templates
Billing: Use this report to understand key billing metrics like spend metrics for media billing by campaign.
This report includes data about the billing segment. If a user or device is served an impression that belongs to multiple segments, only one billable segment is credited with the impression.
Conversion: Use this report to understand how your campaigns are performing based on conversion metrics captured using Adobe Advertising conversion tracking. This report includes multi-touch attribution.
Device: Use this pre-populated template to see key metrics by device-related dimensions.
Frequency (by Impression): Use this report to understand the distribution of impressions shown to unique viewers (for example, how many unique viewers saw one impression, two impressions, three impressions, and so on. Data is available by placement or campaign.
Frequency (by App/Site): Use this report to understand how many unique users were reached by app or by site. You can also see how many unique users were reached via only a particular app or site (“distinct unique users”).
Geo: Use this pre-populated template to see key metrics by geographic dimensions.
Margin: Use this report to see key metrics like margin, profit, and other spend metrics by campaign or placement.
Segment: Use this pre-populated template to see key metrics by segment.
Site: By default, includes standard metrics, total media net spend, and total billable net spend by site.
Household Reach & Frequency: Use this report to see impressions, reach, and frequency for a single dimension across ad formats at a household level based on IP address, rather than at a device/cookie level. Use the insights to optimize your media mix, improve performance, and identify opportunities for incremental reach. See “FAQs About Household Reports” for more information.
Household Conversions: Use this report to see view-through conversions at the household level based on IP address, rather than at a device/cookie level. Use the insights to measure and optimize campaign performance. See “FAQs About Household Reports” for more information.
Any organization with multiple DSP accounts can optionally enable cross-account data in custom reports, according to the organization’s needs. For example, you can give Account A access to Account B’s data, and give Account B access to Account C’s (but not Account A’s) data. To enable and configure this feature, contact your Adobe Account Team.
Once the feature is enabled for your organization, you can filter any of the following report types by account: Custom, Site, Segment, Geo, Device, Frequency (by Impression), and Conversion.
Your account settings at Settings > Account indicate a) the other accounts whose data is available to your account and b) the other accounts that can access your account’s data.