Universal video ads allow you to target video inventory from desktop, mobile, and connected TV environments for VPAID and VAST inventory using a single video placement.
Universal video placements can contain only universal video ads, and universal video ads can be attached only to universal video placements.
Create universal video placements and ads similarly to how you create other types of placements and videos:
Within the desired campaign, create a universal video placement, selecting the Placement Type Universal Video.
You must specify at least one environment (Desktop, Mobile, Connected TV) to target.
In the same campaign as the universal video placement, create a single universal video ad or create multiple universal video ads.
If you create multiple ads, make sure to specify “Universal Video” as the Ad Type:
For Google or Flashtalking ads: In the “Review ad types” step after you upload the file, click the Ad Type field and select Universal Video.
For other types of ad tags: Within the spreadsheet file you upload, specify the Ad Type field for each ad as Universal Video.
Open the ad settings for each new ad and select the applicable video format:
See “Universal Video Ad Settings” for more information.
Attach the new universal video ads to the universal video placement.
Goals that are incompatible with standard connected TV placements, such as Lowest Cost per Click, aren’t supported for the connected TV environment in universal video placements. Similarly, packages with incompatible optimization goals are also unavailable for selection.
Use VAST in either of the following scenarios: