Ads are delivered by default on desktop, mobile, and connected TV devices. Device targeting is available to adjust delivery.
You can use tag sheets from DCM, Flashtalking, Innovid, and Sizmek. For a full list of supported vendors, see “Certified Ad Serving Partners.”
Video Tag Type: VPAID 2.0 JavaScript or VAST (CTV). All VPAID ad units must adhere to the VPAID 2.0 specification as defined by the Interactive Advertising Bureau (IAB).
Video Codec: MP4/H.264
Resolution: 1280x720 for 720p, 1920x1080 for 1080p
Bitrate: 1500-2500 kbps for 720p, 2500-3500 kbps for 1080p
H.264 Profile/Level: High profile, level 3.1 for 720p; High profile, level 4.0 for 1080p
Video Frame Rate: 29.970 fps (commonly referred to as 30 fps) for NTSC countries, 25 fps for PAL countries, 23.976 fps (commonly referred to as 24 fps) for film-look content
Video Color Space: 4:2:0 YUV Chroma subsampling
Video Interlacing: Progressive scanning, i.e., non-interlaced. No intra-field motion (blending frames) or interlacing.
Leaders (Slate): Not permitted
Audio Codec: AAC-LC or HE-AACv1
Audio Bitrate: 128-192 kbps for AAC-LC, 64-128 kbps for HE-AACv1
Audio Channel: 2-channel stereo mix
Audio Sample Rate: 44.1 kHz or 48 kHz, as per source material
Audio Levels: 24 LKFS (+/- 2.0 dB) in the US as per ATSC A/85; 23 LUFS (+/- 1.0) in the EU as per EBU R128
A+E Network: See A+E Network’s ad specifications
Discovery: See Discovery’s ad specifications.
Disney (incl. Hulu): See Disney’s ad specifications.
HBO Max: See HBO Max’s ad specifications.
NBCUniversal:
Paramount: See Paramount’s ad specifications.
Ads are delivered by default on desktop and mobile devices. Device targeting is available to adjust delivery.
Image: GIF, JPG/JPEG, PNG
HTML5: Image file types: GIF, JPG/JPEG, PNG, SVG
Universal Display is supported.
Recommended ad sizes: 120x60, 160x600, 180x150, 300x50, 300x100, 300x1050, 300x250, 300x600, 320x50, 320x480, 480x60, 640x480, 88x31, 728x90, 970x250, 970x90
Supported Third-Party Ad Servers: You can use tag sheets from DCM, Flashtalking, Innovid, and Sizmek. For a full list of supported vendors, see “Certified Ad Serving Partners.”
Desktop, Mobile, Tablet, Smart Speakers, and Connected TV
You can use tag sheets from DCM, Flashtalking, Innovid, and Sizmek. For a full list of supported vendors, see “Certified Ad Serving Partners.”
File type: MP3, OGG, AAC
Leaders (slate): Not permitted
Maximum file size: 2MB
Bitrate: 128
File Length: 0-60s
iHeartRadio
Pandora
SoundCloud
Spotify
TargetSpot
TuneIn
Supported sizes: 300x250, 500x500, 640x640, 1024x1024
iHeartRadio:
Pandora:
SoundCloud:
Spotify:
TuneIn:
Each ad can include either a still image or a moving GIF (cinemagraph).
Ads are delivered by default on desktop and mobile devices. Device targeting is available to adjust delivery.
Resolution: Minimum 600x600px; Recommended minimum of 1200x627px
File type: JPEG (image ad or video ad cover image), GIF (cinemograph)
File Size: Less than 1 MB (Image should be free of text.)
Resolution: Minimum 80x80px; Recommended minimum of 300x300px
File type: JPEG or PNG.
Aspect ratio: 1x1 ratio
Depending on the image over which it will overlaid, choose between light or dark logo assets.
Headline: Maximum 200 characters; 25 characters recommended
Caption: Maximum 200 characters; 100 characters recommended
Sponsored By: Maximum 200 characters; 30 characters recommended
Call to Action (MoPub Only): Maximum 15 characters
The final layout is defined by the publisher at runtime. If an ad exceeds the recommended character count, some inventory providers may not to deliver the ad, or the publisher or SSP may truncate the text.
The click-through URL with optional click trackers.
Requirements for click trackers:
Third-party impression-tracking pixels: 1x1 image URL format only
Viewability JavaScript trackers: Supported for IAS only; 1x1 images in JS.append format only
Third-party click-tracking pixels: Must redirect to the landing page embedded in the URL (HTTP 302 redirect)
Data management platform (DMP) click trackers with 200 or more responses aren’t supported.