Analytics Data in Adobe Advertising
Werbetreibende mit einer Adobe Advertising-Adobe Analytics-Integration
Analytics segments
All segments created in Analytics and published to Adobe CX Enterprise (formerly Adobe) Experience Cloud).
New segments take 24-48 hours to appear in Adobe Advertising. Updates to existing segments are synchronized within about eight hours.
Site engagement metrics
- Analytics passes events for the EF ID eVar into Adobe Advertising. The default integration doesn't support sending calculated metrics or other dimensions (eVars) into Adobe Advertising. If the calculated metric can be wholly captured in a custom event, however, then Adobe Advertising can ingest the custom event.
- Analytics passes data to Adobe Advertising hourly.
- Timespent_secs_1stvisit: The number of seconds spent on the site during the visitor’s first visit.
- Timespent_secs_total: The total number of seconds spent on the site across all visits within the click lookback window.
- Pageviews_1stvisit: The number of page views on the site during the visitor’s first visit.
- Pageviews_total: The total number of page views on the site across all visits within the click lookback window.
- Bounces metric
- Visits metric
- ef_id_instances: The number of times that Analytics collected an EF ID.
Konversionsmetriken
Analytics passes conversion metrics to Adobe Advertising daily.
Standard conversion metrics
Benutzerdefinierte Konversionsmetriken
Diese Metriken sind spezifisch für die Report Suite. Daher variieren die verfügbaren Metriken für jeden Kunden und jede Report Suite.
Benutzerdefinierte Konversionsmetriken, die aus eVars und Props erstellt wurden
Die verfügbaren Metriken variieren je nach Kunde. Siehe “ von Konversionsmetriken aus Adobe Analytics erstellen eVars und Props”.
Reservierte Konversionsmetriken
Diese Metriken sind spezifisch für die Report Suite. Daher variieren die verfügbaren Metriken für jeden Kunden und jede Report Suite.