Save Money and Optimize Customer Experience by Suppressing Ads to Converters
Learn all of the concepts to go from start to finish with the use case of saving money and optimizing the customer experience by removing existing customers from your reach campaigns. This includes building traits and segments, adding the right profile merge rules, adding segments to destinations, and even calculating the ROI as you use this use case.
Create a rule-based trait
Learn how to use the Trait Builder in the Audience Manager UI to create a rule-based trait, allowing you to capture real-time activity into Audience Manager profiles.
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Create a conversion trait
Some of your traits are based on conversions on your site. In this video, learn how to designate them as such, and learn a very important tip/gotcha.
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Introduction to Identity in Audience Manager
Discover how Audience Manager manages identity – including internal profiles and profile merging, plus ID syncing with partners.
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Create and use simple Profile Merge Rules
Learn about profile merge rules and how to assign them to segments. Learn about the default "Current Device" profile and when it can/should be used.
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Use Profile Merge Rules to personalize in an authenticated state
Give your logged-in customers a personalized experience by using these Profile Merge Rule settings.
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Using Profile Merge Rules for Device Extension and Increased Reach
Use Profile Merge Rules to extend reach to all of a user's devices, so that you can market to people instead of devices.
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Build a segment to suppress ads to customers
Learn about options when you create a segment to exclude customers who have already converted to customer status. When creating marketing campaigns, especially reach extension and audience extension campaigns, you may want to exclude your current customers, so that you can market to them in a different way.
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Map segments to a device-based destination
Learn how to map segments to a device-based destination, also known as a _server-to-server_ destination. To send an audience segment to a DSP or other partner, you need to map the segment to a destination in Audience Manager.
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Measuring ROI in a Customer Suppression Use Case
A penny saved is a penny earned, right? Learn to use a couple of formulas to determine your campaign cost savings by suppressing ads to existing customers.
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