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Collaboration模式

Adobe Real-Time CDP Collaboration中的Collaboration模式是定義共同作業人員如何共同作業來達成其行銷目標的模型。 有兩種不同的共同作業模式：廣告商對發佈商和品牌對品牌。 每個模式都有其特定目的，且設計旨在促進品牌間的有效合作。

若要深入瞭解廣告商與發佈商之間的差異，請閱讀角色指南。

廣告商對發佈商 advertiser-to-publisher

在廣告商對發佈商的合作模式中，廣告商旨在定位和測量與發佈商相關的受眾。 此模式可讓廣告商運用發佈商受眾來增強其目標定位功能，而發佈商可提供受眾行為和偏好設定的寶貴見解。 廣告商可在適當的時間觸及適當的對象，進而最佳化其促銷活動，而發佈商則可存取廣告商資料，如此可協助他們更瞭解對象，進而改善其內容供應專案。

若要進一步瞭解廣告商和發佈商如何以這種模式共同作業，請閱讀端對端工作流程指南。

品牌對品牌 brand-to-brand

品牌對品牌的合作模式可讓品牌之間直接合作，以識別並鎖定共同行銷活動的對象。 對於想要透過品牌合作擴大觸及面並與新受眾互動的品牌，此模式非常有用。 透過共同合作，品牌可運用彼此的對象深入分析，建立讓共同作業人員及其客戶都受益的共同行銷和忠誠度行銷活動。

若要進一步瞭解品牌如何以這種模式共同作業，請閱讀端對端工作流程指南。

廣告商對廣告平台 advertiser-to-advertising-platform

廣告商對廣告平台的共同作業模式可讓廣告商與協力廠商廣告平台(例如Amazon Marketing Cloud (AMC))連線，以增強其行銷功能。 此模式可讓廣告商運用平台的身分解析度和目標定位工具，擴大其資料的影響。 廣告商可與廣告平台整合，為不同受眾提供精確的成效分析，協助他們最佳化支出、提升關聯性，並帶來可衡量的業務成果。

To learn more about how advertisers collaborate with advertising platforms in this pattern, read the end-to-end workflow guide.

Advertiser-to-data partner advertiser-to-data-partner

The advertiser-to-data partner pattern enables brands to collaborate directly with third-party data providers to enrich customer profiles, build more precise audiences, and access prospect populations for acquisition. This pattern brings traditionally external data workflows into a single, privacy-safe environment where first-party and third-party data can be combined without requiring raw data movement.

To learn more about how advertisers and data partners collaborate in this pattern, read the end-to-end workflow guide.

Agency-to-publisher agency-to-publisher

The agency-to-publisher pattern enables media agencies to collaborate directly with publishers to plan, activate, and measure campaigns using shared audience insights. Agencies act as intermediaries, leveraging advertiser data (with permission) to identify overlaps and execute media strategies with publisher partners.

To learn more about how agencies and publishers collaborate in this pattern, read the end-to-end workflow guide.

Advertiser-to-agency platform advertiser-to-agency-platform

The advertiser-to-agency platform pattern enables brands to collaborate with their media agencies in a privacy-safe environment, allowing advertisers to send and receive data with their agency without requiring direct data transfers. This pattern supports campaign planning, audience building, and activation while maintaining advertiser control over data usage.

To learn more about how advertisers and agency platforms collaborate in this pattern, read the end-to-end workflow guide.