Marketo Engage欄位對應 marketo-engage-field-mappings
下表包含九個Marketo資料集中的欄位與其對應的體驗資料模型(XDM)欄位之間的對應。
Activities
資料集現在都支援isDeleted
。 您現有的資料流會自動包含isDeleted
,但僅會針對新擷取的資料擷取標幟。 如果您想要將標幟套用至所有歷史資料,則必須停止現有資料流並使用新對應重新建立資料流。 請注意,如果您移除isDeleted
,則您將無法再存取該功能。 自動填入對應後,請務必保留對應。活動 activities
Marketo來源現在支援其他標準活動。 若要使用標準活動,您必須使用結構描述自動產生公用程式來更新結構描述,因為如果您建立新的activities
資料流而不更新結構描述,對應範本將會失敗,因為新的目標欄位將不會出現在結構描述中。 如果您選擇不更新您的結構描述,您仍然可以建立新的資料流並解除任何錯誤。 不過,任何新欄位或更新後的欄位都不會內嵌到Experience Platform中。
閱讀XDM體驗事件類別的檔案,以瞭解XDM類別和XDM欄位群組的詳細資訊。
iif(${web\.ecid} != null, to_object('ECID', arrays_to_objects('id', explode(last(split(${web\.ecid}, ":")), " "))), null)
來源欄位是必須使用Experience Platform UI中的 新增計算欄位 選項新增的計算欄位。 閱讀有關新增計算欄位的教學課程,以瞭解詳細資訊。_id
_id
_id
"Marketo"
personKey.sourceType
"${MUNCHKIN_ID}"
personKey.sourceInstanceID
leadId
personID
personKey.sourceID
concat(personID,"@${MUNCHKIN_ID}.Marketo")
personKey.sourceKey
activityTypeId
eventType
eventType
- 如果
activityTypeId
是1、2、3、9、10或11 →標籤productedBy
做為 self。 - 如果
activityTypeId
是6、7、8、12、21、22、24、25、27、32、34、35、36、46、101、104、110、113、114或115→記號productedBy
作為 系統。 - 對於所有其他值,→標籤
productedBy
做為 self。
producedBy
producedBy
activityDate
timestamp
timestamp
attributes.Webpage URL
web.webPageDetails.URL
web.webPageDetails.URL
attributes.User Agent
environment.browserDetails.userAgent
environment.browserDetails.userAgent
attributes.Client IP Address
environment.ipV4
environment.ipV4
attributes.Search Query
search.keywords
search.keywords
attributes.Search Engine
search.searchEngine
search.searchEngine
primaryAttributeValue when activityTypeId = 1
web.webPageDetails.webPageID
web.webPageDetails.webPageID
primaryAttributeValue when activityTypeId = 1
web.webPageDetails.name
web.webPageDetails.name
attributes.Personalized URL
web.webPageDetails.isPersonalizedURL
web.webPageDetails.isPersonalizedURL
attributes.Query Parameters
web.webPageDetails.queryParameters
web.webPageDetails.queryParameters
attributes.Referrer URL
web.webReferrer.URL
web.webReferrer.URL
primaryAttributeValueId when activityTypeId in (24, 25)
iif(${listOperations\.listID} != null && ${listOperations\.listID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${listOperations\.listID}, "sourceKey", concat(${listOperations\.listID},"@${MUNCHKIN_ID}.Marketo")), null)
listOperations.listKey
attributes.Is Primary
opportunityEvent.isPrimary
opportunityEvent.isPrimary
iif(${opportunityEvent\.opportunityID} != null && ${opportunityEvent\.opportunityID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${opportunityEvent\.opportunityID}, "sourceKey", concat(${opportunityEvent\.opportunityID},"@${MUNCHKIN_ID}.Marketo")), null)
opportunityEvent.opportunityKey
attributes.Role
opportunityEvent.role
opportunityEvent.role
attributes.Created Date
leadOperation.newLead.createdDate
leadOperation.newLead.createdDate
attributes.Form Name
leadOperation.newLead.formName
leadOperation.newLead.formName
attributes.Lead Source
leadOperation.newLead.leadSource
leadOperation.newLead.leadSource
attributes.List Name
leadOperation.newLead.listName
leadOperation.newLead.listName
attributes.SFDC Type
leadOperation.newLead.sfdcType
leadOperation.newLead.sfdcType
attributes.Source Type
leadOperation.newLead.sourceType
leadOperation.newLead.sourceType
leadOperation.convertLead.assignTo
leadOperation.convertLead.assignTo
attributes.Converted Status
leadOperation.convertLead.convertedStatus
leadOperation.convertLead.convertedStatus
attributes.Send Notification Email
leadOperation.convertLead.isSentNotificationEmail
leadOperation.convertLead.isSentNotificationEmail
iif(${directMarketing\\.mailingID} != null && ${directMarketing\\.mailingID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${directMarketing\\.mailingID}, \"sourceKey\", concat(${directMarketing\\.mailingID},\"@${MUNCHKIN_ID}.Marketo\")), null)
directMarketing.mailingKey
directMarketing.mailingName
directMarketing.mailingName
directMarketing.testVariantName
directMarketing.testVariantName
attributes.Test Variant
directMarketing.testVariantID
directMarketing.testVariantID
attributes.Subcategory
-
activityTypeId = 8
- 1099 →訊息已封鎖
- Source上已封鎖1003 →垃圾訊息
- 1004 →封郵件上的垃圾訊息
- 2003 →電子郵件地址無效
- 2001 →電子郵件地址錯誤
- * →未知的跳出原因
-
activityTypeId = 27
- 3999 →訊息未接受
- 3001 →信箱已滿
- 3004 →發生逾時
- 4003 → DNS失敗
- 4002 →訊息太大
- 4006 →原則違規
- 4999 →暫時性失敗
- 收到9999 →錯誤回應
- * →軟退信的未知原因
directMarketing.emailBouncedCode
directMarketing.emailBouncedCode
attributes.Details
directMarketing.emailBouncedDetails
directMarketing.emailBouncedDetails
attributes.Email
directMarketing.email
directMarketing.email
attributes.Is Mobile Device
device.isMobileDevice
device.isMobileDevice
attributes.device
device.model
device.model
attributes.Platform
environment.operatingSystem
environment.operatingSystem
attributes.Link
directMarketing.linkURL
directMarketing.linkURL
iif(${web\\.webInteraction\\.linkID} != null && ${web\\.webInteraction\\.linkID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${web\\.webInteraction\\.linkID}, \"sourceKey\", concat(${web\\.webInteraction\\.linkID},\"@${MUNCHKIN_ID}.Marketo\")), null)
web.webInteraction.webInteractionKey
iif(${web\\.fillOutForm\\.webFormID} != null && ${web\\.fillOutForm\\.webFormID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${web\\.fillOutForm\\.webFormID}, \"sourceKey\", concat(${web\\.fillOutForm\\.webFormID},\"@${MUNCHKIN_ID}.Marketo\")), null)
web.fillOutForm.webFormKey
web.fillOutForm.webFormName
web.fillOutForm.webFormName
web.webInteraction.linkURL
web.webInteraction.linkURL
attributes.Change Value
leadOperation.changeScore.changeValue
leadOperation.changeScore.changeValue
attributes.New Value
leadOperation.changeScore.newValue
leadOperation.changeScore.newValue
attributes.Old Value
leadOperation.changeScore.oldValue
leadOperation.changeScore.oldValue
attributes.Priority
leadOperation.changeScore.priority
leadOperation.changeScore.priority
attributes.Reason
leadOperation.changeScore.reason
leadOperation.changeScore.reason
attributes.Relative Score
leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeScore
attributes.Relative Urgency
leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.relativeUrgency
iif(${leadOperation\.changeScore\.scoreAttributeID} != null && ${leadOperation\.changeScore\.scoreAttributeID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeScore\.scoreAttributeID}, "sourceKey", concat(${leadOperation\.changeScore\.scoreAttributeID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeScore.scoreAttributeKey
leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.scoreAttributeName
attributes.Urgency
leadOperation.changeScore.urgency
leadOperation.changeScore.urgency
attributes.Data Value Changes
json_to_object(${opportunityEvent\.dataValueChanges})
opportunityEvent.dataValueChanges
iif(${leadOperation\.campaignProgression\.campaignID} != null && ${leadOperation\.campaignProgression\.campaignID} != "" , to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${leadOperation\.campaignProgression\.campaignID}, "sourceKey", concat(${leadOperation\.campaignProgression\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.campaignProgression.campaignKey
attributes.Acquired By
leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isAcquiredBy
attributes.Success
leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.isSuccessful
attributes.New Status ID
leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusID
attributes.New Status
leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.newStatusName
attributes.Old Status ID
leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusID
attributes.Old Status
leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.oldStatusName
attributes.Reason
leadOperation.campaignProgression.reason
leadOperation.campaignProgression.reason
attributes.Date
leadOperation.interestingMoment.date
leadOperation.interestingMoment.date
attributes.Description
leadOperation.interestingMoment.description
leadOperation.interestingMoment.description
attributes.Source
leadOperation.interestingMoment.source
leadOperation.interestingMoment.source
leadOperation.interestingMoment.type
leadOperation.interestingMoment.type
iif(${leadOperation\\.callWebhook\\.webhookID} != null && ${leadOperation\\.callWebhook\\.webhookID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.callWebhook\\.webhookID}, \"sourceKey\", concat(${leadOperation\\.callWebhook\\.webhookID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.callWebhook.webhookKey
leadOperation.callWebhook.webhookName
leadOperation.callWebhook.webhookName
attributes.Error Type
leadOperation.callWebhook.responseCode
leadOperation.callWebhook.responseCode
iif(${leadOperation\\.changeCampaignCadence\\.campaignID} != null && ${leadOperation\\.changeCampaignCadence\\.campaignID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.changeCampaignCadence\\.campaignID}, \"sourceKey\", concat(${leadOperation\\.changeCampaignCadence\\.campaignID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.changeCampaignCadence.campaignKey
attributes.New Nurture Cadence
leadOperation.changeCampaignCadence.newCadence
leadOperation.changeCampaignCadence.newCadence
attributes.Previous Nurture Cadence
leadOperation.changeCampaignCadence.previousCadence
leadOperation.changeCampaignCadence.previousCadence
iif(${leadOperation\.addToCampaign\.campaignID} != null && ${leadOperation\.addToCampaign\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.campaignID}, "sourceKey", concat(${leadOperation\.addToCampaign\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.campaignKey
attributes.Track ID
iif(${leadOperation\.addToCampaign\.streamID} != null && ${leadOperation\.addToCampaign\.streamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.streamID}, "sourceKey", concat(${leadOperation\.addToCampaign\.streamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.streamKey
attributes.Stream Name
leadOperation.addToCampaign.streamName
leadOperation.addToCampaign.streamName
iif(${leadOperation\.changeCampaignStream\.campaignID} != null && ${leadOperation\.changeCampaignStream\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.campaignID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.campaignKey
attributes.New Track ID
iif(${leadOperation\.changeCampaignStream\.newStreamID} != null && ${leadOperation\.changeCampaignStream\.newStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.newStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.newStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.newStreamKey
attributes.New Track Name
leadOperation.changeCampaignStream.newStreamName
leadOperation.changeCampaignStream.newStreamName
attributes.Previous Track ID
iif(${leadOperation\.changeCampaignStream\.previousStreamID} != null && ${leadOperation\.changeCampaignStream\.previousStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.previousStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.previousStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.previousStreamKey
attributes.Previous Stream Name
leadOperation.changeCampaignStream.previousStreamName
leadOperation.changeCampaignStream.previousStreamName
iif(${leadOperation\.changeRevenueStage\.modelID} != null && ${leadOperation\.changeRevenueStage\.modelID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.modelID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.modelID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.modelKey
leadOperation.changeRevenueStage.modelName
leadOperation.changeRevenueStage.modelName
attributes.New Stage ID
iif(${leadOperation\.changeRevenueStage\.newStageID} != null && ${leadOperation\.changeRevenueStage\.newStageID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.newStageID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.newStageID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.newStageKey
attributes.New Stage
leadOperation.changeRevenueStage.newStageName
leadOperation.changeRevenueStage.newStageName
attributes.Old Stage ID
iif(${leadOperation\\.changeRevenueStage\\.previousStageID} != null && ${leadOperation\\.changeRevenueStage\\.previousStageID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${leadOperation\\.changeRevenueStage\\.previousStageID}, \"sourceKey\", concat(${leadOperation\\.changeRevenueStage\\.previousStageID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.changeRevenueStage.previousStageKey
attributes.Old Stage
leadOperation.changeRevenueStage.previousStageName
leadOperation.changeRevenueStage.previousStageName
attributes.Reason
leadOperation.changeRevenueStage.reason
leadOperation.changeRevenueStage.reason
attributes.Merge IDs
(當activityTypeId = 32)json_to_object(${leadOperation\.mergeLeads\.mergeIDs})
leadOperation.mergeLeads.sourceKeys
attributes.Master Updated
leadOperation.mergeLeads.targetUpdated
leadOperation.mergeLeads.targetUpdated
attributes.Merged in Sales
leadOperation.mergeLeads.mergedInCRM
leadOperation.mergeLeads.mergedInCRM
attributes.Merge Source
leadOperation.mergeLeads.mergeSource
leadOperation.mergeLeads.mergeSource
iif(${directMarketing\.emailSent\.mailingID} != null && ${directMarketing\.emailSent\.mailingID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${directMarketing\.emailSent\.mailingID}, "sourceKey", concat(${directMarketing\.emailSent\.mailingID},"@${MUNCHKIN_ID}.Marketo")), null)
directMarketing.emailSent.mailingKey
directMarketing.emailSent.mailingName
directMarketing.emailSent.mailingName
attributes.Test Variant
directMarketing.emailSent.testVariantID
directMarketing.emailSent.testVariantID
directMarketing.emailSent.testVariantName
directMarketing.emailSent.testVariantName
attributes.Campaign Run ID
directMarketing.emailSent.automationRunID
directMarketing.emailSent.automationRunID
directMarketing.automationRunID
directMarketing.automationRunID
方案 programs
閱讀XDM商業活動概覽,瞭解有關XDM類別的更多資訊。 如需XDM欄位群組的詳細資訊,請閱讀商業促銷活動詳細資料結構描述欄位群組指南。
"${MUNCHKIN_ID}"
campaignKey.sourceInstanceID
"Marketo"
campaignKey.sourceType
channel
channelName
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignKey.sourceKey
cost
actualCost.amount
createdAt
extSourceSystemAudit.createdDate
description
campaignDescription
endDate
campaignEndDate
id
campaignKey.sourceID
iif(parentProgramId != null && parentProgramId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", parentProgramId, "sourceKey", concat(parentProgramId,"@${MUNCHKIN_ID}.Marketo")), null)
parentCampaignKey
iif(sfdcId != null && sfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", sfdcId, "sourceKey", concat(sfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey
是次要身分。 CRM_TYPE和CRM_ORG_ID將會取代為探索API的一部分integrationPartner
integrationPartnerName
marketoIsDeleted
isDeleted
name
campaignName
startDate
campaignStartDate
status
campaignStatus
type
campaignType
updatedAt
extSourceSystemAudit.lastUpdatedDate
webinarHistorySyncDate
webinarHistorySyncDate
webinarHistorySyncStatus
webinarHistorySyncStatus
webinarSessionDescription
webinarSessionDescription
webinarSessionName
webinarSessionName
計畫成員資格 program-memberships
閱讀XDM商業活動會員總覽,瞭解有關XDM類別的更多資訊。 如需XDM欄位群組的詳細資訊,請閱讀XDM商業促銷活動成員詳細資料結構描述欄位群組指南。
"Marketo"
campaignMemberKey.sourceType
"${MUNCHKIN_ID}"
campaignMemberKey.sourceInstanceID
id
campaignMemberKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignMemberKey.sourceKey
iif(programId != null && programId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", programId, "sourceKey", concat(programId,"@${MUNCHKIN_ID}.Marketo")), null)
campaignKey
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
iif(acquiredByCampaignID != null && acquiredByCampaignID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", acquiredByCampaignID, "sourceKey", concat(acquiredByCampaignID,"@${MUNCHKIN_ID}.Marketo")), null)
acquiredByCampaignKey
reachedSuccess
hasReachedSuccess
isExhausted
isExhausted
statusName
memberStatus
statusReason
memberStatusReason
membershipDate
membershipDate
nurtureCadence
nurtureCadence
trackName
nurtureTrackName
webinarUrl
webinarConfirmationUrl
registrationCode
webinarRegistrationID
reachedSuccessDate
reachedSuccessDate
iif(sfdc.crmId != null && sfdc.crmId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", sfdc.crmId, "sourceKey", concat(sfdc.crmId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey
是次要身分。 CRM_TYPE和CRM_ORG_ID將會取代為探索API的一部分sfdc.lastStatus
lastStatus
sfdc.hasResponded
hasResponded
sfdc.firstRespondedDate
firstRespondedDate
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted
公司 companies
如需有關XDM類別的詳細資訊,請閱讀XDM商業帳戶總覽。
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
concat(id, ".mkto_org")
accountKey.sourceID
concat(id, ".mkto_org@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
iif(mktoCdpExternalId!= null && mktoCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpExternalId, "sourceKey", concat(mktoCdpExternalId,"@${CRM_ORG_ID}。${CRM_TYPE}"), null)
iif(msftCdpExternalId!= null && msftCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", msftCdpExternalId, "sourceKey", concat(msftCdpExternalId,"@${CRM_ORG_ID}。${CRM_TYPE}"), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey
是次要身分。 CRM_ORG_ID和CRM_TYPE將會取代為探索API的一部分createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
billingCity
accountBillingAddress.city
billingCountry
accountBillingAddress.country
billingPostalCode
accountBillingAddress.postalCode
billingState
accountBillingAddress.state
billingStreet
accountBillingAddress.street1
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
numberOfEmployees
accountOrganization.numberOfEmployees
website
accountOrganization.website
mainPhone
accountPhone.number
company
accountName
companyNotes
accountDescription
site
accountSite
iif(mktoCdpParentOrgId != null && mktoCdpParentOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(mktoCdpParentOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpParentOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
marketoIsDeleted
isDeleted
靜態清單 static-lists
閱讀XDM業務行銷清單總覽,瞭解有關XDM類別的更多資訊。
"Marketo"
marketingListKey.sourceType
"${MUNCHKIN_ID}"
marketingListKey.sourceInstanceID
id
marketingListKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
marketingListKey.sourceKey
name
marketingListName
description
marketingListDescription
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted
靜態清單成員資格 static-list-memberships
閱讀XDM業務行銷清單成員總覽,瞭解有關XDM類別的更多資訊。
"Marketo"
marketingListMemberKey.sourceType
"${MUNCHKIN_ID}"
marketingListMemberKey.sourceInstanceID
staticListMemberID
marketingListMemberKey.sourceID
concat(staticListMemberID,"@${MUNCHKIN_ID}.Marketo")
marketingListMemberKey.sourceKey
iif(staticListID != null && staticListID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", staticListID, "sourceKey", concat(staticListID,"@${MUNCHKIN_ID}.Marketo")), null)
marketingListKey
iif(personID != null && personID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", personID, "sourceKey", concat(personID,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
createdAt
extSourceSystemAudit.createdDate
marketoIsDeleted
isDeleted
具名帳戶 named-accounts
如需有關XDM類別的詳細資訊,請閱讀XDM商業帳戶總覽。
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
concat(id, ".mkto_acct")
accountKey.sourceID
concat(id, ".mkto_acct@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
iif(crmGuid != null && crmGuid != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", crmGuid, "sourceKey", concat(crmGuid,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey
是次要身分。 CRM_TYPE和CRM_ORG_ID將會取代為探索API的一部分createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
city
accountBillingAddress.city
country
accountBillingAddress.country
state
accountBillingAddress.state
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
logoUrl
accountOrganization.logoUrl
numberOfEmployees
accountOrganization.numberOfEmployees
name
accountName
iif(parentAccountId != null && parentAccountId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(parentAccountId, ".mkto_acct"), "sourceKey", concat(parentAccountId, ".mkto_acct@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
sourceType
accountSourceType
marketoIsDeleted
isDeleted
機會 opportunities
閱讀XDM商業機會總覽以瞭解有關XDM類別的詳細資訊。
"Marketo"
opportunityKey.sourceType
"${MUNCHKIN_ID}"
opportunityKey.sourceInstanceID
id
opportunityKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityKey.sourceKey
iif(externalOpportunityId != null && externalOpportunityId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", externalOpportunityId, "sourceKey", concat(externalOpportunityId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey
是次要身分。 CRM_TYPE和CRM_ORG_ID將會取代為探索API的一部分iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountKey
description
opportunityDescription
name
opportunityName
stage
opportunityStage
type
opportunityType
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
expectedRevenue
expectedRevenue.amount
amount
opportunityAmount.amount
closeDate
expectedCloseDate
fiscalQuarter
fiscalQuarter
fiscalYear
fiscalYear
forecastCategory
forecastCategory
forecastCategoryName
forecastCategoryName
isClosed
isClosed
isWon
isWon
quantity
opportunityQuantity
probability
probabilityPercentage
iif(mktoCdpSourceCampaignId != null && mktoCdpSourceCampaignId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpSourceCampaignId, "sourceKey", concat(mktoCdpSourceCampaignId,"@${MUNCHKIN_ID}.Marketo")), null)
campaignKey
lastActivityDate
lastActivityDate
leadSource
leadSource
nextStep
nextStep
marketoIsDeleted
isDeleted
機會聯絡人角色 opportunity-contact-roles
閱讀XDM商業機會個人關係總覽,以瞭解有關XDM類別的詳細資訊。
"${MUNCHKIN_ID}"
opportunityPersonKey.sourceInstanceID
"Marketo"
opportunityPersonKey.sourceType
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityPersonKey.sourceKey
createdAt
extSourceSystemAudit.createdDate
id
opportunityPersonKey.sourceID
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
iif(mktoCdpOpptyId != null && mktoCdpOpptyId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpOpptyId, "sourceKey", concat(mktoCdpOpptyId,"@${MUNCHKIN_ID}.Marketo")), null)
opportunityKey
iif(mktoCdpSfdcId != null && mktoCdpSfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpSfdcId, "sourceKey", concat(mktoCdpSfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey
是次要身分。 CRM_TYPE和CRM_ORG_ID將會取代為探索API的一部分isPrimary
isPrimary
marketoIsDeleted
isDeleted
role
personRole
updatedAt
extSourceSystemAudit.lastUpdatedDate
人員 persons
閱讀XDM個人設定檔總覽,瞭解有關XDM類別的詳細資訊。 如需有關XDM欄位群組的詳細資訊,請閱讀XDM商業人士詳細資料結構描述欄位群組指南和XDM商業人士元件結構描述欄位群組指南。
"${MUNCHKIN_ID}"
b2b.personKey.sourceInstanceID
"Marketo"
b2b.personKey.sourceType
address
workAddress.street1
city
workAddress.city
company
organizations
concat(id,"@${MUNCHKIN_ID}.Marketo")
b2b.personKey.sourceKey
country
workAddress.country
createdAt
extSourceSystemAudit.createdDate
dateOfBirth
person.birthDate
email
personComponents.workEmail.address
email
workEmail.address
fax
faxPhone.number
firstName
person.name.firstName
id
b2b.personKey.sourceID
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
b2b.accountKey
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourceAccountKey
iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId, null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID",解碼(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, null),"@${CRM_ORG_ID}。${CRM_TYPE}"), null)
iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId, null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID",解碼(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "LeadId, null),"@${CRM_ORG_ID}。${CRM_TYPE}"), null)
personComponents.sourceExternalKey
iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId, null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID",解碼(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, null),"@${CRM_ORG_ID}。${CRM_TYPE}"), null)
iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId, null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID",解碼(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "LeadId, null),"@${CRM_ORG_ID}。${CRM_TYPE}"), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey
是次要身分iif(ecids != null, to_object('ECID',arrays_to_objects('id',explode(ecids))), null)
identityMap
iif(id != null && id != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", id, "sourceKey", concat(id,"@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourcePersonKey
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpCnvContactPersonId, "sourceKey", concat(mktoCdpCnvContactPersonId,"@${MUNCHKIN_ID}.Marketo")), null)
b2b.convertedContactKey
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpCnvContactPersonId, "sourceKey", concat(mktoCdpCnvContactPersonId,"@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourceConvertedContactKey
iif(unsubscribed == 'true', 'n', 'y' )
consents.marketing.email.val
iif(unsubscribedReason != null && unsubscribedReason != "", substr(unsubscribedReason, 0, 100), null)
consents.marketing.email.reason
lastName
person.name.lastName
leadPartitionId
b2b.personGroupID
leadPartitionId
personComponents.personGroupID
leadScore
b2b.personScore
leadScore
personComponents.personScore
leadSource
b2b.personSource
leadSource
personComponents.personSource
leadStatus
b2b.personStatus
leadStatus
personComponents.personStatus
marketingSuspended
b2b.isMarketingSuspended
marketingSuspendedCause
b2b.marketingSuspendedCause
marketoIsDeleted
isDeleted
middleName
person.name.middleName
mktoCdpConvertedDate
b2b.convertedDate
mktoCdpIsConverted
b2b.isConverted
mobilePhone
mobilePhone.number
personType
b2b.personType
personType
personComponents.personType
phone
workPhone.number
postalCode
workAddress.postalCode
salutation
person.name.courtesyTitle
state
workAddress.state
title
extendedWorkDetails.jobTitle
updatedAt
extSourceSystemAudit.lastUpdatedDate
後續步驟
閱讀本檔案後,您已經取得Marketo資料集與其對應XDM欄位之間對應關係的insight。 請參閱有關建立 Marketo 來源連線的教學課程,以完成您的Marketo資料流。