Marketo Engage 欄位對應 marketo-engage-field-mappings

下表包含九個欄位之間的對應 Marketo 資料集與其對應的體驗資料模型(XDM)欄位。

TIP
全部 Marketo 資料集除外 Activities 現在支援 isDeleted. 您現有的資料流會自動包含 isDeleted,但僅會擷取新擷取資料的標幟。 如果您想要將標幟套用至所有歷史資料,則必須停止現有資料流並使用新對應重新建立資料流。 請注意,如果您移除了 isDeleted,則您將無法再存取該功能。 自動填入對應後,請務必保留對應。

活動 activities

此 Marketo 來源現在支援其他標準活動。 若要使用標準活動,您必須使用 架構自動產生公用程式 因為如果您建立 activities 資料流若未更新您的結構描述,對應範本將失敗,因為新的目標欄位將不會出現在您的結構描述中。 如果您選擇不更新您的結構描述,您仍然可以建立新的資料流並解除任何錯誤。 不過,任何新欄位或更新後的欄位都不會內嵌到Platform中。

請參閱以下檔案: XDM體驗事件類別 以取得有關XDM類別和XDM欄位群組的詳細資訊。

來源資料集
xdm目標欄位
附註
_id
_id
"Marketo"
personKey.sourceType
"${MUNCHKIN_ID}"
personKey.sourceInstanceID
的值 "${MUNCHKIN_ID}" 將會自動取代。
personID
personKey.sourceID
concat(personID,"@${MUNCHKIN_ID}.Marketo")
personKey.sourceKey
主要身分識別. 的值 "${MUNCHKIN_ID}" 將會自動取代。
eventType
eventType
producedBy
producedBy
timestamp
timestamp
web.webPageDetails.URL
web.webPageDetails.URL
environment.browserDetails.userAgent
environment.browserDetails.userAgent
environment.ipV4
environment.ipV4
search.keywords
search.keywords
search.searchEngine
search.searchEngine
web.webPageDetails.webPageID
web.webPageDetails.webPageID
web.webPageDetails.name
web.webPageDetails.name
web.webPageDetails.isPersonalizedURL
web.webPageDetails.isPersonalizedURL
web.webPageDetails.queryParameters
web.webPageDetails.queryParameters
web.webReferrer.URL
web.webReferrer.URL
iif(${listOperations\.listID} != null && ${listOperations\.listID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", ${listOperations\.listID}, "sourceKey", concat(${listOperations\.listID},"@${MUNCHKIN_ID}.Marketo")), null)
listOperations.listKey
opportunityEvent.isPrimary
opportunityEvent.isPrimary
iif(${opportunityEvent\.opportunityID} != null && ${opportunityEvent\.opportunityID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${opportunityEvent\.opportunityID}, "sourceKey", concat(${opportunityEvent\.opportunityID},"@${MUNCHKIN_ID}.Marketo")), null)
opportunityEvent.opportunityKey
opportunityEvent.role
opportunityEvent.role
leadOperation.newLead.createdDate
leadOperation.newLead.createdDate
leadOperation.newLead.formName
leadOperation.newLead.formName
leadOperation.newLead.leadSource
leadOperation.newLead.leadSource
leadOperation.newLead.listName
leadOperation.newLead.listName
leadOperation.newLead.sfdcType
leadOperation.newLead.sfdcType
leadOperation.newLead.sourceType
leadOperation.newLead.sourceType
leadOperation.convertLead.assignTo
leadOperation.convertLead.assignTo
leadOperation.convertLead.convertedStatus
leadOperation.convertLead.convertedStatus
leadOperation.convertLead.isSentNotificationEmail
leadOperation.convertLead.isSentNotificationEmail
directMarketing.mailingID
directMarketing.mailingID
directMarketing.mailingName
directMarketing.mailingName
directMarketing.testVariantName
directMarketing.testVariantName
directMarketing.testVariantID
directMarketing.testVariantID
directMarketing.emailBouncedCode
directMarketing.emailBouncedCode
directMarketing.emailBouncedDetails
directMarketing.emailBouncedDetails
directMarketing.email
directMarketing.email
device.isMobileDevice
device.isMobileDevice
device.model
device.model
environment.operatingSystem
environment.operatingSystem
directMarketing.linkURL
directMarketing.linkURL
web.webInteraction.linkID
web.webInteraction.linkID
web.fillOutForm.webFormID
web.fillOutForm.webFormID
web.fillOutForm.webFormName
web.fillOutForm.webFormName
web.webInteraction.linkURL
web.webInteraction.linkURL
leadOperation.changeScore.changeValue
leadOperation.changeScore.changeValue
leadOperation.changeScore.newValue
leadOperation.changeScore.newValue
leadOperation.changeScore.oldValue
leadOperation.changeScore.oldValue
leadOperation.changeScore.priority
leadOperation.changeScore.priority
leadOperation.changeScore.reason
leadOperation.changeScore.reason
leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.scoreAttributeID
leadOperation.changeScore.scoreAttributeID
leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.urgency
leadOperation.changeScore.urgency
json_to_object(${opportunityEvent\.dataValueChanges})
opportunityEvent.dataValueChanges
iif(${leadOperation\.campaignProgression\.campaignID} != null && ${leadOperation\.campaignProgression\.campaignID} != "" , to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${leadOperation\.campaignProgression\.campaignID}, "sourceKey", concat(${leadOperation\.campaignProgression\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.campaignProgression.campaignKey
leadOperation.campaignProgression.campaignID
leadOperation.campaignProgression.campaignID
leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.reason
leadOperation.campaignProgression.reason
leadOperation.interestingMoment.date
leadOperation.interestingMoment.date
leadOperation.interestingMoment.description
leadOperation.interestingMoment.description
leadOperation.interestingMoment.source
leadOperation.interestingMoment.source
leadOperation.interestingMoment.type
leadOperation.interestingMoment.type
iif(${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != null && ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.callWebhook\\.webhookKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)"
leadOperation.callWebhook.webhookKey
leadOperation.callWebhook.webhookName
leadOperation.callWebhook.webhookName
leadOperation.callWebhook.responseCode
leadOperation.callWebhook.responseCode
iif(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != null && ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)"
leadOperation.changeCampaignCadence.campaignKey
leadOperation.changeCampaignCadence.newCadence
leadOperation.changeCampaignCadence.newCadence
leadOperation.changeCampaignCadence.previousCadence
leadOperation.changeCampaignCadence.previousCadence
iif(${leadOperation\.addToCampaign\.campaignID} != null && ${leadOperation\.addToCampaign\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.campaignID}, "sourceKey", concat(${leadOperation\.addToCampaign\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.campaignKey
iif(${leadOperation\.addToCampaign\.streamID} != null && ${leadOperation\.addToCampaign\.streamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.streamID}, "sourceKey", concat(${leadOperation\.addToCampaign\.streamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.streamKey
leadOperation.addToCampaign.streamName
leadOperation.addToCampaign.streamName
iif(${leadOperation\.changeCampaignStream\.campaignID} != null && ${leadOperation\.changeCampaignStream\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.campaignID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.campaignKey
iif(${leadOperation\.changeCampaignStream\.newStreamID} != null && ${leadOperation\.changeCampaignStream\.newStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.newStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.newStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.newStreamKey
leadOperation.changeCampaignStream.newStreamName
leadOperation.changeCampaignStream.newStreamName
iif(${leadOperation\.changeCampaignStream\.previousStreamID} != null && ${leadOperation\.changeCampaignStream\.previousStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.previousStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.previousStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.previousStreamKey
leadOperation.changeCampaignStream.previousStreamName
leadOperation.changeCampaignStream.previousStreamName
iif(${leadOperation\.changeRevenueStage\.modelID} != null && ${leadOperation\.changeRevenueStage\.modelID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.modelID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.modelID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.modelKey
leadOperation.changeRevenueStage.modelName
leadOperation.changeRevenueStage.modelName
iif(${leadOperation\.changeRevenueStage\.newStageID} != null && ${leadOperation\.changeRevenueStage\.newStageID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.newStageID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.newStageID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.newStageKey
leadOperation.changeRevenueStage.newStageName
leadOperation.changeRevenueStage.newStageName
iif(${leadOperation\\.changeRevenueStage\\.previousStageID} != null && ${leadOperation\\.changeRevenueStage\\.previousStageID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${leadOperation\\.changeRevenueStage\\.previousStageID}, \"sourceKey\", concat(${leadOperation\\.changeRevenueStage\\.previousStageID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.changeRevenueStage.previousStageKey
leadOperation.changeRevenueStage.previousStageName
leadOperation.changeRevenueStage.previousStageName
leadOperation.changeRevenueStage.reason
leadOperation.changeRevenueStage.reason
iif(${leadOperation\.mergeLeads\.sourceIDs} != null && ${leadOperation\.mergeLeads\.sourceIDs} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.mergeLeads\.sourceIDs}, "sourceKey", concat(${leadOperation\.mergeLeads\.sourceIDs},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.mergeLeads.sourceKeys
leadOperation.mergeLeads.targetUpdated
leadOperation.mergeLeads.targetUpdated
leadOperation.mergeLeads.mergedInCRM
leadOperation.mergeLeads.mergedInCRM
leadOperation.mergeLeads.mergeSource
leadOperation.mergeLeads.mergeSource
iif(${directMarketing\\.emailSent\\.mailingID} != null && ${directMarketing\\.emailSent\\.mailingID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${directMarketing\\.emailSent\\.mailingID}, \"sourceKey\", concat(${directMarketing\\.emailSent\\.mailingID},\"@${MUNCHKIN_ID}.Marketo\")), null)"
directMarketing.emailSent.mailingKey
directMarketing.emailSent.mailingName
directMarketing.emailSent.mailingName
directMarketing.emailSent.testVariantID
directMarketing.emailSent.testVariantID
directMarketing.emailSent.testVariantName
directMarketing.emailSent.testVariantName
directMarketing.emailSent.automationRunID
directMarketing.emailSent.automationRunID

計畫 programs

閱讀 XDM商業活動概覽 以取得有關XDM類別的詳細資訊。 如需XDM欄位群組的詳細資訊,請閱讀 「商業促銷活動詳細資料」結構欄位群組 指南。

來源資料集
xdm目標欄位
附註
"Marketo"
campaignKey.sourceType
"${MUNCHKIN_ID}"
campaignKey.sourceInstanceID
的值 "${MUNCHKIN_ID}" 將會自動取代。
id
campaignKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignKey.sourceKey
主要身分識別. 的值 "${MUNCHKIN_ID}" 將會自動取代。
iif(sfdcId != null && sfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdcId, "sourceKey", concat(sfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey 是次要身分。 以下專案的值: {CRM_ORG_ID}{CRM_TYPE} 將會自動取代。
name
campaignName
description
campaignDescription
type
campaignType
status
campaignStatus
channel
channelName
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
cost
actualCost.amount
iif(parentProgramId != null && parentProgramId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", parentProgramId, "sourceKey", concat(parentProgramId,"@${MUNCHKIN_ID}.Marketo")), null)
parentCampaignKey
integrationPartner
integrationPartnerName
webinarSessionName
webinarSessionName
webinarSessionDescription
webinarSessionDescription
webinarHistorySyncStatus
webinarHistorySyncStatus
webinarHistorySyncDate
webinarHistorySyncDate
startDate
campaignStartDate
endDate
campaignEndDate
marketoIsDeleted
isDeleted

計畫成員資格 program-memberships

閱讀 XDM商業活動會員總覽 以取得有關XDM類別的詳細資訊。 如需XDM欄位群組的詳細資訊,請閱讀 XDM商業活動會員詳細資料結構描述欄位群組 指南。

來源資料集
xdm目標欄位
附註
"Marketo"
campaignMemberKey.sourceType
"${MUNCHKIN_ID}"
campaignMemberKey.sourceInstanceID
的值 "${MUNCHKIN_ID}" 將會自動取代。
id
campaignMemberKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignMemberKey.sourceKey
主要身分識別. 的值 "${MUNCHKIN_ID}" 將會自動取代。
iif(programId != null && programId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", programId, "sourceKey", concat(programId,"@${MUNCHKIN_ID}.Marketo")), null)
campaignKey
關係
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
關係
iif(acquiredByCampaignID != null && acquiredByCampaignID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", acquiredByCampaignID, "sourceKey", concat(acquiredByCampaignID,"@${MUNCHKIN_ID}.Marketo")), null)
acquiredByCampaignKey
reachedSuccess
hasReachedSuccess
isExhausted
isExhausted
statusName
memberStatus
statusReason
memberStatusReason
membershipDate
membershipDate
nurtureCadence
nurtureCadence
trackName
nurtureTrackName
webinarUrl
webinarConfirmationUrl
registrationCode
webinarRegistrationID
reachedSuccessDate
reachedSuccessDate
iif(sfdc.crmId != null && sfdc.crmId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdc.crmId, "sourceKey", concat(sfdc.crmId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey 是次要身分。 以下專案的值: {CRM_ORG_ID}{CRM_TYPE} 將會自動取代。
sfdc.lastStatus
lastStatus
sfdc.hasResponded
hasResponded
sfdc.firstRespondedDate
firstRespondedDate
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

公司 companies

閱讀 XDM商業帳戶總覽 以取得有關XDM類別的詳細資訊。

來源資料集
xdm目標欄位
附註
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
的值 "${MUNCHKIN_ID}" 將會自動取代。
concat(id, ".mkto_org")
accountKey.sourceID
concat(id, ".mkto_org@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
主要身分識別. 的值 "${MUNCHKIN_ID}" 將會自動取代。
  • iif(mktoCdpExternalId != null && mktoCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpExternalId, "sourceKey", concat(mktoCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(msftCdpExternalId != null && msftCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", msftCdpExternalId, "sourceKey", concat(msftCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey 是次要身分。 以下專案的值: {CRM_ORG_ID}{CRM_TYPE} 將會自動取代。
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
billingCity
accountBillingAddress.city
billingCountry
accountBillingAddress.country
billingPostalCode
accountBillingAddress.postalCode
billingState
accountBillingAddress.state
billingStreet
accountBillingAddress.street1
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
numberOfEmployees
accountOrganization.numberOfEmployees
website
accountOrganization.website
mainPhone
accountPhone.number
company
accountName
companyNotes
accountDescription
site
accountSite
iif(mktoCdpParentOrgId != null && mktoCdpParentOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpParentOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpParentOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
marketoIsDeleted
isDeleted

靜態清單 static-lists

閱讀 XDM業務行銷清單總覽 以取得有關XDM類別的詳細資訊。

來源資料集
xdm目標欄位
附註
"Marketo"
marketingListKey.sourceType
"${MUNCHKIN_ID}"
marketingListKey.sourceInstanceID
"${MUNCHKIN_ID}" 將取代為Explore API的一部分。
id
marketingListKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
marketingListKey.sourceKey
主要身分識別. 的值 "${MUNCHKIN_ID}" 將會自動取代。
name
marketingListName
description
marketingListDescription
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

靜態清單成員資格 static-list-memberships

閱讀 XDM業務行銷清單成員總覽 以取得有關XDM類別的詳細資訊。

來源資料集
xdm目標欄位
附註
"Marketo"
marketingListMemberKey.sourceType
"${MUNCHKIN_ID}"
marketingListMemberKey.sourceInstanceID
的值 "${MUNCHKIN_ID}" 將會自動取代。
staticListMemberID
marketingListMemberKey.sourceID
concat(staticListMemberID,"@${MUNCHKIN_ID}.Marketo")
marketingListMemberKey.sourceKey
主要身分識別. 的值 "${MUNCHKIN_ID}" 將會自動取代。
iif(staticListID != null && staticListID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", staticListID, "sourceKey", concat(staticListID,"@${MUNCHKIN_ID}.Marketo")), null)
marketingListKey
關係
iif(personID != null && personID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", personID, "sourceKey", concat(personID,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
關係
createdAt
extSourceSystemAudit.createdDate
marketoIsDeleted
isDeleted

具名帳戶 named-accounts

IMPORTANT
具名帳戶資料集僅適用於Marketo的帳戶型行銷(ABM)功能。 如果您未使用ABM,則不需要為已命名帳戶設定對應。

閱讀 XDM商業帳戶總覽 以取得有關XDM類別的詳細資訊。

來源資料集
xdm目標欄位
附註
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
的值 "${MUNCHKIN_ID}" 將會自動取代。
concat(id, ".mkto_acct")
accountKey.sourceID
concat(id, ".mkto_acct@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
主要身分識別. 的值 "${MUNCHKIN_ID}" 將會自動取代。
iif(crmGuid != null && crmGuid != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", crmGuid, "sourceKey", concat(crmGuid,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey 是次要身分。 以下專案的值: {CRM_ORG_ID}{CRM_TYPE} 將會自動取代。
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
city
accountBillingAddress.city
country
accountBillingAddress.country
state
accountBillingAddress.state
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
logoUrl
accountOrganization.logoUrl
numberOfEmployees
accountOrganization.numberOfEmployees
name
accountName
iif(parentAccountId != null && parentAccountId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(parentAccountId, ".mkto_acct"), "sourceKey", concat(parentAccountId, ".mkto_acct@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
sourceType
accountSourceType
marketoIsDeleted
isDeleted

機會 opportunities

閱讀 XDM商業機會概觀 以取得有關XDM類別的詳細資訊。

來源資料集
xdm目標欄位
附註
"Marketo"
opportunityKey.sourceType
"${MUNCHKIN_ID}"
opportunityKey.sourceInstanceID
的值 "${MUNCHKIN_ID}" 將會自動取代。
id
opportunityKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityKey.sourceKey
主要身分識別. 的值 "${MUNCHKIN_ID}" 將會自動取代。
iif(externalOpportunityId != null && externalOpportunityId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", externalOpportunityId, "sourceKey", concat(externalOpportunityId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey.sourceKey
次要身分。 以下專案的值: {CRM_ORG_ID}{CRM_TYPE} 將會自動取代。
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountKey
關係
description
opportunityDescription
name
opportunityName
stage
opportunityStage
type
opportunityType
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
expectedRevenue
expectedRevenue.amount
amount
opportunityAmount.amount
closeDate
expectedCloseDate
fiscalQuarter
fiscalQuarter
fiscalYear
fiscalYear
forecastCategory
forecastCategory
forecastCategoryName
forecastCategoryName
isClosed
isClosed
isWon
isWon
quantity
opportunityQuantity
probability
probabilityPercentage
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountKey
此來源資料集僅適用於具有下列特徵的使用者: Salesforce 整合。
lastActivityDate
lastActivityDate
leadSource
leadSource
nextStep
nextStep
marketoIsDeleted
isDeleted

機會聯絡人角色 opportunity-contact-roles

閱讀 XDM商業機會個人關係概觀 以取得有關XDM類別的詳細資訊。

來源資料集
xdm目標欄位
附註
"Marketo"
opportunityPersonKey.sourceType
"${MUNCHKIN_ID}"
opportunityPersonKey.sourceInstanceID
的值 "${MUNCHKIN_ID}" 將會自動取代。
id
opportunityPersonKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityPersonKey.sourceKey
主要身分識別. 的值 "${MUNCHKIN_ID}" 將取代為Explore API的一部分。
iif(mktoCdpSfdcId != null && mktoCdpSfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", mktoCdpSfdcId, "sourceKey", concat(mktoCdpSfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey 是次要身分。 以下專案的值: {CRM_ORG_ID}{CRM_TYPE} 將會自動取代。
iif(mktoCdpOpptyId != null && mktoCdpOpptyId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", mktoCdpOpptyId, "sourceKey", concat(mktoCdpOpptyId,"@${MUNCHKIN_ID}.Marketo")), null)
opportunityKey
關係
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
關係
role
personRole
isPrimary
isPrimary
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

人員 persons

閱讀 XDM個別設定檔概述 以取得有關XDM類別的詳細資訊。 如需XDM欄位群組的詳細資訊,請閱讀 XDM商業人士詳細資料結構描述欄位群組 指南和 XDM商業人士元件結構描述欄位群組 指南。

來源資料集
xdm目標欄位
附註
"Marketo"
b2b.personKey.sourceType
"${MUNCHKIN_ID}"
b2b.personKey.sourceInstanceID
的值 "${MUNCHKIN_ID}" 將會自動取代。
id
b2b.personKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
b2b.personKey.sourceKey
主要身分識別. 的值 "${MUNCHKIN_ID}" 將會自動取代。
iif(unsubscribed == 'true', 'n', 'y' ))
consents.marketing.email.val
如果取消訂閱為 true (例如,值= 1),然後設定 consents.marketing.email.val 作為(n)。 如果取消訂閱為 false (例如,值= 0),然後設定 consents.marketing.email.val 作為 null.
iif(unsubscribedReason != null && unsubscribedReason != "", substr(unsubscribedReason, 0, 100), null)
consents.marketing.email.reason
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
b2b.accountKey
marketingSuspended
b2b.isMarketingSuspended
marketingSuspendedCause
b2b.marketingSuspendedCause
leadScore
b2b.personScore
leadSource
b2b.personSource
leadStatus
b2b.personStatus
personType
b2b.personType
leadPartitionId
b2b.personGroupID
mktoCdpIsConverted
b2b.isConverted
mktoCdpConvertedDate
b2b.convertedDate
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey 是次要身分。
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
title
extendedWorkDetails.jobTitle
fax
faxPhone.number
mobilePhone
mobilePhone.number
firstName
person.name.firstName
lastName
person.name.lastName
middleName
person.name.middleName
salutation
person.name.courtesyTitle
dateOfBirth
person.birthDate
city
workAddress.city
country
workAddress.country
postalCode
workAddress.postalCode
state
workAddress.state
address
workAddress.street1
phone
workPhone.number
company
b2b.companyName
website
b2b.companyWebsite
leadScore
personComponents.personScore
leadSource
personComponents.personSource
leadStatus
personComponents.personStatus
personType
personComponents.personType
leadPartitionId
personComponents.personGroupID
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourceAccountKey
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
personComponents.sourceExternalKey
iif(id != null && id != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", id, "sourceKey", concat(id,"@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourcePersonKey
email
personComponents.workEmail.address
email
workEmail.address
iif(ecids != null, to_object('ECID',arrays_to_objects('id',explode(ecids))), null)
identityMap
這是計算欄位。
marketoIsDeleted
isDeleted
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null)
b2b.convertedContactKey
這是計算欄位。
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null)
personComponents.sourceConvertedContactKey
這是計算欄位。
NOTE
to_object('ECID',arrays_to_objects('id',explode(ecids))) 來源欄位是計算欄位,必須使用 新增計算欄位 Platform UI中的選項。 請參閱上的教學課程 新增計算欄位 以取得詳細資訊。

後續步驟

閱讀本檔案後,您對彼此之間的對應關係有了更深入的瞭解 Marketo 資料集及其對應的XDM欄位。 請參閱上的教學課程 建立 Marketo 來源連線 完成您的 Marketo 資料流。

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