範例ETL轉換

本文會示範下列範例轉換,供擷取、轉換、載入(ETL)開發人員使用。

平坦CSV至階層

範例檔案

可從公用ETL參考GitHub存放庫取得範例CSV和JSON檔案,存放庫由Adobe維護:

範例CSV

下列CRM資料已匯出為CRM_profiles.csv

TITLE   F_NAME  L_NAME  GENDER  DOB EMAIL   CRMID   ECID    LOYALTYID   ECID2   PHONE   STREET  CITY    STATE   COUNTRY ZIP LAT LONG
Mr  Ewart   Bennedsen   M   2004-09-25  ebennedsenex@jiathis.com    71a16013-d805-7ece-9ac4-8f2cd66e8eaa    87098882279810196101440938110216748923  2e33192000007456-0365c00000000000   55019962992006103186215643814973128178  256-284-7231    72 Buhler Crossing  Anniston    Alabama US  36205   33.708276   -85.7922905
Dr  Novelia Ansteys F   1987-10-31  nansteysdk@spotify.com  2eeb6532-82e1-0d58-8955-bf97de66a6f5    50829196174854544323574004005273946998  2e3319208000765b-3811c00000000001   65233136134594262632703695260919939885  704-181-6371    79 Northfield Hill  Charlotte   North Carolina  US  28299   35.2188655  -80.8108885
Mr  Ulises  Mochan  M   1996-03-20  umochanco@gnu.org   6f393075-addb-bdd6-73f8-31c393b700f5    70086119428645095847094710218289660855  2e33192080003023-26b2000000000002   82011353387947708954389153068944017636  720-837-4159    00671 Mifflin Trail Lacolle Québec CA  E5A 45.08338    -73.36585
Mrs Friederike  Durrell F   1979-01-3   fdurrellbj@utexas.edu   33d018ec-5fed-f1a3-56aa-079370a9511b    50164729868919217963697788808932473456  2e33192080006dfc-0cdf400000000003   64452712468609735658703639722261004071  798-528-3458    47 Fremont Hill Independencia   Veracruz Llave  MX  91891   19.3803931  -99.1476905
Rev Evita   Bingall F   1974-02-28  ebingallod@mac.com  8c93db88-f328-8efb-dc73-d5654d371cbe    74973364195185450328832136951985519627  2e331920800038db-0559e00000000004   58945501950285346322834356669253860483  397-178-5897    56 Crescent Oaks Court  Buenavista  Oaxaca  MX  71730   19.4458447  -99.1497665
Mr  Eugenie Bechley F   1969-05-19  ebechley9r@telegraph.co.uk  b0c76a3f-6526-0ad0-e050-48143b687d18    67119779213799783658184754966135750376  2e331920800001a4-24b2800000000005   59715249079109455676103900762283358508  718-374-7456    5760 Southridge Junction    Staten Island   New York    US  10310   40.6307451  -74.1181235
Dr  Cammi   Haslen  F   1973-12-17  chaslenqv@ehow.com  56059cd5-5006-ce5f-2f5f-15b4d856a204    61747117963243728095047674165570746095  2e33192080007c25-2ec0600000000006   86268258269066295956223980330791223320  865-538-8291    83 Veith Street Knoxville   Tennessee   US  37995   35.95   -84.05

對應

下表列出CRM資料的對應需求,並包含下列轉換:

  • identityMap屬性的身分資料行
  • 從出生日期(DOB)到年和月 — 日
  • 字串加倍或短整數。
CSV欄
XDM路徑
資料格式
標題
person.name.courtesyTitle
復製為字串
F_NAME
person.name.firstName
復製為字串
L_NAME
person.name.lastName
復製為字串
性別
person.gender
將性別轉換為對應的person.gender列舉值
DOB
person.birthDayAndMonth: "MM-DD"
person.birthDate: "YYYY-MM-DD"
person.birthYear: YYYY
將birthDayAndMonth轉換為string
將birthDate轉換為string
將birthYear轉換為short int
EMAIL
personalEmail.address
復製為字串
CRMID
identityMap.CRMID[{"id":x, primary:false}]
復製為字串至identityMap中的CRMID陣列,並將「主要」設為false
ECID
identityMap.ECID[{"id":x,主要: false}]
將字串形式複製至identityMap中ECID陣列的第一個專案,並將Primary設為false
LOYALTYID
identityMap.LOYALTYID[{"id":x, primary:true}]
復製為字串至identityMap中的LOYALTYID陣列,並將Primary設為true
ECID2
identityMap.ECID[{"id":x, primary:false}]
將字串形式複製至identityMap中ECID陣列的第二個專案,並將Primary設為false
電話
homePhone.number
復製為字串
街道
homeAddress.street1
復製為字串
城市
homeAddress.city
復製為字串
狀態
homeAddress.stateProvince
復製為字串
國家/地區
homeAddress.country
復製為字串
ZIP
homeAddress.postalCode
復製為字串
LAT
homeAddress.latitude
轉換為雙精度
homeAddress.longitude
轉換為雙精度

輸出XDM

下列範例顯示轉換為XDM的前兩列CSV,如CRM_profiles.json所示:

{
   "person": {
      "name": {
         "courtesyTitle": "Mr",
         "firstName": "Ewart",
         "lastName": "Bennedsen"
      },
      "gender": "male",
      "birthDayAndMonth": "09-25",
      "birthDate": "2004-09-25",
      "birthYear": 2004
   },
   "identityMap": {
      "CRMID": [{
         "id": "71a16013-d805-7ece-9ac4-8f2cd66e8eaa",
         "primary": false
      }],
      "ECID": [{
         "id": "87098882279810196101440938110216748923",
         "primary": false
      },
      {
         "id": "55019962992006103186215643814973128178",
         "primary": false
      }],
      "LOYALTYID": [{
         "id": "2e33192000007456-0365c00000000000",
         "primary": true
      }]
   },
   "homePhone": {
      "number": "256-284-7231"
   },
   "personalEmail": {
      "address": "ebennedsenex@jiathis.com"
   },
   "homeAddress": {
      "street1": "72 Buhler Crossing",
      "city": "Anniston",
      "stateProvince": "Alabama",
      "country": "US",
      "postalCode": "36205",
      "_schema": {
         "latitude": 33.708276,
         "longitude": -85.7922905
      }
   }
},{
   "person": {
      "name": {
         "courtesyTitle": "Dr",
         "firstName": "Novelia",
         "lastName": "Ansteys"
      },
      "gender": "female",
      "birthDayAndMonth": "10-31",
      "birthDate": "1987-10-31",
      "birthYear": 1987
   },
   "identityMap": {
      "CRMID": [{
         "id": "2eeb6532-82e1-0d58-8955-bf97de66a6f5",
         "primary": false
      }],
      "ECID": [{
         "id": "50829196174854544323574004005273946998",
         "primary": false
      },
      {
         "id": "65233136134594262632703695260919939885",
         "primary": false
      }],
      "LOYALTYID": [{
         "id": "2e3319208000765b-3811c00000000001",
         "primary": true
      }]
   },
   "homePhone": {
      "number": "704-181-6371"
   },
   "personalEmail": {
      "address": "nansteysdk@spotify.com"
   },
   "homeAddress": {
      "street1": "79 Northfield Hill",
      "city": "Charlotte",
      "stateProvince": "North Carolina",
      "country": "US",
      "postalCode": "28299",
      "_schema": {
         "latitude": 35.2188655,
         "longitude": -80.8108888
      }
   }
}

XDM結構描述的資料流

資料流的階層(例如Parquet檔案)必須符合要上傳至的XDM結構描述。

資料流範例

下列範例資料流的結構已對應到實作XDM Individual Profile類別的結構描述,並包含與該型別結構描述關聯的最常見欄位。

[
    StructField("person", StructType(
        [
            StructField("name", StructType(
                [
                    StructField("courtesyTitle", StringType()),
                    StructField("firstName", StringType()),
                    StructField("lastName", StringType())
                ]
            )),
            StructField("gender", StringType()),
            StructField("birthDayAndMonth", StringType()),
            StructField("birthDate", StringType()),
            StructField("birthYear", LongType())
        ]
    )),
    StructField("identityMap", MapType(
        StructField("CRMID", ArrayType(
            StructType(
                [
                    StructField("id", StringType()),
                    StructField("primary", BooleanType())
                ]
            )
        )),
        StructField("ECID", ArrayType(
            StructType(
                [
                    StructField("id", StringType()),
                    StructField("primary", BooleanType())
                ]
            )
        )),
        StructField("LOYALTYID", ArrayType(
            StructType(
                [
                    StructField("id", StringType()),
                    StructField("primary", BooleanType())
                ]
            )
        ))
    )),
    StructField("homePhone", StructType(
        [
            StructField("number", StringType())
        ]
    )),
    StructField("personalEmail", StructType(
        [
            StructField("address", StringType())
        ]
    )),
    StructField("homeAddress", StructType(
        [
            StructField("street1", StringType()),
            StructField("city", StringType()),
            StructField("stateProvince", StringType()),
            StructField("country", StringType()),
            StructField("postalCode", StringType()),
            StructField("_schema", StructType(
                [
                    StructField("latitude", DoubleType()),
                    StructField("latitude", DoubleType()),
                ]
            ))
        ]
    ))
]

在建構可在Adobe Experience Platform中使用的資料流時,請務必確保其階層結構與現有XDM結構描述完全相符,以便欄位正確對應。

身分對應到身分對應

身分陣列

[
  {
    "xdm:id": "someone1@example.com",
    "xdm:namespace": {
      "xdm:code": "Email"
    }
  },
  {
    "xdm:id": "2eeb6532-82e1-0d58-8955-bf97de66a6f5",
    "xdm:namespace": {
      "xdm:code": "CRMID"
    }
  },
  {
    "xdm:id": "2e3319208000765b-3811c00000000001",
    "xdm:namespace": {
      "xdm:code": "LOYALTYID"
    }
  }
]

對應

下表中概述了身分陣列的對應需求:

身分欄位
identityMap欄位
資料類型
身分[0].id
identityMap[電子郵件][{“id”}]
復製為字串
身分[1].id
identityMap[CRMID][{“id”}]
復製為字串
身分[2].id
identityMap[LOYALTYID][{“id”}]
復製為字串

輸出XDM

以下是轉換為XDM的身分陣列:

"identityMap": {
      "Email": [{
         "id": "someone1@example.com"
      }],
      "CRMID": [{
         "id": "2eeb6532-82e1-0d58-8955-bf97de66a6f5"
      }],
      "LOYALTYID": [{
         "id": "2e3319208000765b-3811c00000000001"
      }]
   }
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