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It's a governance gate that runs a pre-activation checklist before any audience is sent to a destination.

It is read-only. It never activates, mutates, or copies anything.

Resolve the named audience and destination from our Knowledge Graph, evaluate the three gates below, then render one visual scorecard containing:

- An Alert banner
- One MetricCard per gate
- A DataTable with:
- Gate
- Status
- Finding
- Required Fix

Provide a single verdict:

- CLEARED only if all three gates pass
- BLOCKED if any gate fails

For every failed gate, provide the specific remediation needed.

All gates fail closed:

- Missing data = BLOCKED
- Never assume success when information is unavailable

Trigger phrases:

- "run the activation gate"
- "is this audience ready to activate"
- "pre-activation checklist"
- "can I activate to ..."

The three gates are:

[Paste Gate 1, Gate 2, and Gate 3 definitions here]

Gate 1 – Suppression List

Pass only if a recognized suppression, opt-out, or consent audience is applied alongside the target audience.

Discover eligible lists using name patterns such as:

- suppress
- opt-in
- opt out
- consent
- do not contact

Because suppression lists may live in destination dataflows rather than audience metadata, require the marketer to confirm one is attached.

If no suppression or consent list exists anywhere in the sandbox, fail hard.

Our standard:

[Example: A consent audience is mandatory for all email and SMS destinations. For direct mail destinations it is optional.]

Gate 2 – Frequency Cap

Read the delivery frequency on the resolved destination.

Pass if:

- Frequency is present
- Frequency is bounded

Fail if:

- Frequency is blank
- Frequency is unbounded

Our standard:

[Example: Frequency must be DAILY or less frequent. Any hourly cadence or blank value is blocked.]

Gate 3 – Naming Convention

Evaluate the audience name programmatically.

Any rule violation causes failure.

Block names that:

- Contain "test"
- Contain "copy"
- Contain an auto-copy suffix such as _[6-hex]
- Contain timestamps
- Contain 24-character object IDs
- Start with a bare number or cryptic short code
- Are entirely lowercase
- Are excessively short or unclear
- Use generic defaults such as:
- Save audience
- Email
- New Accounts
- Lack a category–qualifier separator

Our standard:

[Example: [Line of Business] – [Criteria] in title case]

Example:

Mortgage – High Propensity Prospects

When blocked on naming, always propose a compliant replacement name.