使用案例 use-cases
生命週期與成長行銷人員在Adobe CX Enterprise Co-worker Campaigns中使用的實際提示模式如下。 每個區段都設計為可複製、與您自己的對象和品牌詳細資料交換，並在對話中精簡。
使用方式
挑選符合您目標的使用案例、複製範例提示並將其貼到同事行銷活動中、將預留位置取代為您的詳細資訊，以及透過聊天調整輸出。 如需完整逐步進行，請前往建立並產生行銷活動。
贏取與上線
歡迎新客戶、成員或帳戶，並為長期參與進行設定。
新帳戶入門系列，B2B
最適合：企業帳戶啟用、新SaaS註冊、售後移交。
"Create a guided onboarding email series for new enterprise accounts. Include a welcome email, a setup walkthrough, and a check-in from a customer success contact. Use the CSV I will upload and personalize by first name and company name."
新會員入門，B2C
最適合：會員計畫、應用程式註冊、忠誠度計畫。
"Create a marketing campaign to onboard new members with a welcome email series that introduces key features, provides getting-started guides, and offers personalized recommendations based on their interests."
品牌簡介順序， B2C
最適合：首次購買者、新聞訂閱者、註冊後跟進。
"Create a single-touch follow-up email introducing our brand, what we sell, and how to place a first order. Use a CSV list, and personalize by first name and company name."
全新的粉絲入門歷程，B2C （運動與娛樂）
最適合：首次購票者、新季購票者、購買後粉絲啟用。
"Create a 4-email post-purchase journey for new fans that introduces the season, loyalty benefits, and next events."
參與和培養
讓您的對象在關鍵時刻瞭解資訊、接受教育並保持聯絡。
B2B每月電子報
最適合：客戶保留率、產品知名度、思維領導力。
"Create a monthly newsletter for our customers. Use the CSV I will upload. Include product updates, industry insights, and a resource, with simple CTAs."
B2C每月電子報
最適合的品牌：零售、生活和電子商務品牌。
"Create a monthly newsletter for our customers. Highlight new products, inspiration ideas, and a featured collection with CTAs."
產品提示系列， B2B
最適合：產品教育、功能採用、縮短實現價值的時間。
"Generate an educational 2-touch email nurture that helps users get more value from this product with simple tips. Use a CSV uploaded list and personalize by first name, product used, and signup date."
季節性目錄發佈，B2C
最適合：零售業季節性推銷、系列下降、重新整理時刻。
"Build a 2-touch email campaign, 3 days apart, announcing our new seasonal catalog. Highlight what’s new and relevant for buyers in my CSV list. Personalize content to each person’s first name, product interest category, and region."
事件和時刻導向
促進註冊、出席，以及網路研討會、啟動和即時時刻的跟進。
網路研討會邀請行銷活動，B2B
最適合：銷售機會開發、產品教育、思想領導力。
"Create a webinar invite about [TOPIC]. I need one invite email and one reminder email with a clear registration CTA."
網路研討會後續活動， B2B
最適合：事件後培養、MQL轉換、內容發佈。
"Create a webinar follow-up campaign for customers who attended a webinar about [TOPIC]. Include a strong CTA."
產品發佈，B2B和B2C
最適合：啟動、搶先使用、新功能顯示。
"Create a product announcement campaign for our [PRODUCT NAME] launch. Build an early-access invitation and a launch-day email."
主題活動或票證推播、B2C （運動與娛樂）
最適合：單一遊戲門票銷售、主題夜、特別活動。
"Create a 2-touch email campaign to drive ticket sales for a themed home game event."
開始前須知+觀賞、B2C （運動與娛樂）
最適合：遊戲日和活動日的粉絲整備。
"Create a 3-touch campaign that prepares fans for game day and encourages attendance."
轉換和向上銷售
將對象從興趣移至購買，或從某一層級移至下一層。
免費至付費試用轉換，B2B
最適合： SaaS試用版使用者、免費升級、試用後啟用。
"Generate a campaign to target users whose trial has ended but are still active in the app, offering them a special incentive to convert to a paid plan."
重新排序微調，B2C
最適合：消耗品、補貨類別、重複採購週期。
"Give me a 1-step reorder reminder email that nudges purchasers to restock based on typical buying cycles. Use my CSV list with each purchaser's first name, last order date, and product last purchased to tailor the content."
頂級體驗追加銷售、B2C （運動與娛樂）
最適合：將標準票證持有人升級至進階階層。
"Create a personalized 3-email campaign to move fans from standard tickets into premium tiers."
季節會籍入門、B2C （運動與娛樂）
最適合：季節票證啟用、優質會籍、區段個人化歡迎。
"Create a 4-email welcome series for new season plan holders with segment-personalized benefits."
保留和重新參與
贏回已漂移的受眾，並重新啟動休眠區段。
B2C復寫電子郵件系列
最適合：失效的客戶、休眠的買家、季節性重新啟動。
"Create a win-back email series for customers who bought last year but haven't come back. Use the CSV I will upload. Include 2-3 emails that feel seasonal and remind them to shop again."
失效的風扇重新參與、B2C （運動與娛樂）
最適合：非作用中訂閱者、失效的季票持有者、單一遊戲轉換。
"Create a 3-email win-back campaign to convert lapsed fans into single-game ticket buyers."
一般雙贏行銷活動、B2B和B2C
最適合：一切安靜的受眾。
"Create a win-back campaign targeting inactive customers who haven't engaged recently. Highlight what's new and offer special incentives to re-engage."
準備好建置了嗎？
請挑選上述使用案例，造訪[建立電子郵件行銷活動] (./)以進行完整逐步說明，然後再試一次。