在此页面上：获取Adobe Journey Optimizer MCP服务器的分步概述 — 从模型上下文协议基础知识和支持的客户端，到可用的工具、示例提示、设置先决条件、连接步骤和常见问题的解答。
通过Adobe Journey Optimizer MCP集成，您可以使用纯语言提示查询促销活动、历程和优惠，而无需编写API调用或导航产品屏幕。 此页面介绍集成的工作方式、您可以对其执行的操作以及如何入门。
Beta、安全和法律声明 mcp-notices
Beta文档声明：此文档涵盖了Beta的一项功能，并不构成最终文档。 此处描述的内容与Beta版本有关，在正式发布之前可能会发生更改。 Adobe不对本文档的完整性或准确性做出任何表示。
使用Adobe Journey Optimizer MCP Server (Beta) (“Beta”)，即表示您在此确认Beta按“原样”提供，不提供任何形式的担保。 Adobe没有义务维护、更正、更新、更改、修改或以其他方式支持Beta。 建议您谨慎使用，切勿依赖此类Beta和/或随附材料的正确功能或性能。 Beta被视为Adobe的机密信息。 您向Beta提供的任何“反馈”（有关Beta的信息，包括但不限于您在使用Adobe时遇到的问题或缺陷、建议、改进和推荐）均会分配给Adobe，其中包括针对该反馈的所有权利、标题和兴趣。
什么是模型上下文协议？ mcp-overview
营销和客户体验团队越来越依赖基于聊天的应用程序和开发人员工具（如Anthropic Claude、OpenAI ChatGPT、Cursor和Microsoft Copilot Studio）来简化日常工作。 这些应用程序支持模型上下文协议(MCP)，这是一个开放标准，允许应用程序以统一的方式向大型语言模型(LLM)公开后端工具。
Adobe Journey Optimizer现在提供了一个MCP服务器，该服务器直接在任何MCP兼容的应用程序中显示活动和沙盒操作。 通过Adobe Journey Optimizer MCP集成，不同的角色可以围绕相同的编排数据进行协作 — 无需针对Adobe Journey Optimizer REST API编写查询或导航多个UI屏幕。 客户可以通过对话方式描述其意图，并让LLM调用相应的MCP工具。
主要功能 mcp-capabilities
Adobe Journey Optimizer MCP服务器允许您直接从AI助手检查、汇总营销活动、历程和选件并排除其故障。 所有操作都是只读 — MCP服务器表面将API作为纯语言答案进行检索，因此您可以：
- 了解历程逻辑 — 获取任何历程的分支、条件和操作的可读摘要。
- 即时查看营销活动 — 以纯语言询问营销活动状态和渠道配置并即时获得答案，无需浏览菜单或手动提取报告。
- 提早发现问题 — 即时发现停止的营销活动、孤立的草稿和渠道配置问题，以便您的团队可以快速采取行动。
- 围绕实时数据协作 — 营销人员、营销活动经理和利益相关者均可通过其AI助手查询相同的实时Adobe Journey Optimizer数据，从而更轻松地对齐、决定和移动数据。
- 审核您的编排组合 — 查看营销活动的完整状态，而无需解析JSON或跨产品屏幕跳转。
- 验证渠道配置详细信息 — 在历程或营销活动中使用渠道配置之前，检查发件人域、取消订阅设置和IP池。
- 确认治理策略 — 查看哪些营销操作和治理策略已附加到渠道配置。
可用工具 mcp-tools
Adobe Journey Optimizer MCP服务器公开以下工具：
促销活动工具
历程工具
渠道配置工具
用例 mcp-use-cases
以下示例显示如何使用自然语言与Adobe Journey Optimizer MCP服务器交互：
先决条件 mcp-prerequisites
在将Adobe Journey Optimizer MCP服务器连接到MCP客户端之前，请确保：
- 您有一个有效的Adobe Journey Optimizer许可证。
- 您可以访问支持的MCP兼容应用程序（当前为Claude Web 、 Claude Desktop或Cursor ）。
- 您在Adobe Journey Optimizer中拥有查看营销活动、历程和优惠的必要权限。
连接Adobe Journey Optimizer MCP服务器 mcp-connect
您可以通过首选的MCP客户端连接Adobe Journey Optimizer MCP服务器，包括Claude Web、Claude Desktop和Cursor。
通过MCP客户端连接
在MCP客户端中设置MCP服务器时，请使用以下服务器端点URL：
https://ajo-mcp.adobe.io/mcp
通过Claude Web或Claude Desktop连接
要在Claude Web或Claude Desktop中设置MCP服务器，请转到 连接器 并选择Adobe Journey Optimizer。
常见问题 mcp-faq
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how the Adobe Journey Optimizer MCP server (Beta) lets you query campaigns, journeys, and offers with plain-language prompts from MCP-compatible clients through read-only tools, and how to connect to it.
Intents:
- Understand the Model Context Protocol and how the Journey Optimizer MCP server exposes read-only tools to LLMs
- Learn the available campaign, journey, and channel configuration tools
- Query campaigns, journeys, and offers using natural-language prompts
- Verify channel configuration details and governance policies
- Connect the MCP server through a supported MCP client
- Understand prerequisites and permissions for using the integration
Glossary:
- Model Context Protocol (MCP): Open standard that lets applications expose back-end tools to large language models in a uniform way (product-specific)
- Adobe Journey Optimizer MCP server: Server that surfaces campaign and sandbox operations inside MCP-compatible applications, exposing retrieve APIs as plain-language answers (product-specific)
- Visualize your journeys: Tool that renders journeys with interactive tools so you can explore their structure and flow visually (product-specific)
- Marketing actions: Available actions listed for data governance policy enforcement (product-specific)
Guardrails:
- This is a Beta feature, provided “as is” without warranty of any kind, and is considered Confidential Information of Adobe.
- All operations are read-only; write operations (creating, updating, or deleting objects) are not supported in the current Beta release.
- The MCP server is currently available in Claude Web, Claude Desktop, and Cursor.
- Prerequisites: an active Journey Optimizer license, access to a supported MCP-compatible application, and the necessary permissions to view campaigns, journeys, and offers (at minimum View permissions for the objects you query).
- When you submit a prompt, the MCP client may send relevant context, including Journey Optimizer data returned by the server, to its model for processing.
- Adobe encourages testing integrations in a sandbox environment prior to productive use and validating all MCP-initiated actions and responses before relying on them.
Terminology:
- Canonical name: Adobe Journey Optimizer MCP server — Acronym: MCP (Model Context Protocol) — variants: AJO MCP server, MCP integration
- Synonyms: “MCP client” = “MCP-compatible application”
- Do not confuse: campaign statuses “DRAFT” / “LIVE” / “STOPPED” / “COMPLETED” (used by the List Campaigns tool) ≠ channel configuration statuses “draft” / “active” / “archived” / “deactivated” (used by the List Channel Configurations tool)
FAQ:
- Q: Which MCP clients are supported? — Claude Web, Claude Desktop, and Cursor; support for additional MCP-compatible applications may be added in future releases.
- Q: Can the MCP server change my data? — No; all operations are read-only and write operations are not supported in the current release.
- Q: What permissions do I need? — At minimum View permissions for the objects you want to query (campaigns, journeys, or offers); no write permissions are required.
- Q: What server endpoint URL do I use? —
https://ajo-mcp.adobe.io/mcp; in Claude Web or Claude Desktop, go to Connectors and select Adobe Journey Optimizer. - Q: Do I need developer access? — No; the MCP server is designed for both marketing and technical personas.
- Q: Can I use it with sandboxes? — Yes; the MCP server respects your sandbox configuration and you can query sandbox-specific data.