在此页面上：了解如何通过检查Web报表并在特定页面元素上设置点击跟踪来监控Adobe Journey Optimizer中的实时Web体验。
检查Web报告 check-web-reports
在Web体验上线后，您可以检查历程报告和促销活动报告的 Web 选项卡，以比较展示次数、点击率和与网页的互动次数等元素。
要进一步改进Web体验监控，您还可以跟踪网站任何特定元素的点击次数。 这样，您就可以在Web报表中显示对该元素的点击次数。 了解如何操作
使用点击跟踪 use-click-tracking
Web设计器允许您选择网站的任何元素并跟踪对该元素的点击。
此信息对于改善网站用户的体验非常有用。 例如，如果Web报表显示有许多用户单击了一个实际上不可点击的元素，则您可能希望添加指向该元素的链接。
-
在页面中选择元素，然后从上下文菜单中选择单击跟踪元素。
note NOTE 可以选择任何项目（无论是否可单击）。 -
相应的跟踪操作会自动显示在左侧的 单击跟踪 窗格中。
-
添加有意义的标签以管理所有跟踪的元素并轻松地在报表中找到它们。 CSS选择器字段显示用于查找所选元素的信息。
-
重复上述步骤，根据需要选择点击跟踪所需数量的其他元素。 相应的操作全部列在左窗格中。
-
要删除某个元素的点击跟踪，请选择相应的删除图标。
一旦您的营销活动开始，您就可以检查营销活动网站实时报告和Customer Journey Analytics报告中每个元素的点击次数。
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how to monitor live web experiences in Journey Optimizer by checking the web reports and setting up click tracking on specific page elements.
Intents:
- Check the Web tab of the Journey report and Campaign report for a live web experience
- Compare metrics such as impressions, click rate, and engagements
- Set up click tracking on any element of a web page from the web designer
- Add labels to tracked elements to find them in the reports
- Remove click tracking from an element
- Review the number of clicks per element once the campaign is live
Glossary:
- Click tracking: A web designer capability that tracks clicks on any selected element of a website so the number of clicks appears in the web reports (product-specific)
- Click track element: The contextual menu option used to start tracking clicks on a selected element (product-specific)
- Click track pane: The left pane where tracked actions automatically display and are managed (product-specific)
- Web reports: The Web tab of the Journey report and Campaign report showing metrics such as impressions, click rate, and engagements (product-specific)
Guardrails:
- Web reports are available once the web experience is live.
- Any item on the page, clickable or not, can be selected for click tracking.
- Add a meaningful label to each tracked element to manage them and find them easily in the reports.
- The number of clicks per element is available in the reports once the campaign is live.
Terminology:
- Canonical name: click tracking — Acronym: n/a — variants: click track element, Click track pane
- Synonyms: “web reports” = “Web tab of the Journey report and Campaign report”
- Do not confuse: “Click track element” (contextual menu option to track clicks) ≠ “click rate” (a metric shown in the web reports)
- Do not confuse: campaign web “live report” ≠ “Customer Journey Analytics report” (both used to check clicks per element once the campaign is live)
FAQ:
- Q: Where do I check web experience performance? — In the Web tab of the Journey report and Campaign report, once the web experience is live.
- Q: What metrics can I compare in the web reports? — Elements such as the number of impressions, click rate, and number of engagements with your web page.
- Q: How do I set up click tracking? — Select an element in the page, choose Click track element from the contextual menu, and add a meaningful label; the tracked action displays in the Click track pane.
- Q: Can I track a non-clickable element? — Yes, any item, clickable or not, can be selected for click tracking.
- Q: How do I remove click tracking from an element? — Select the corresponding delete icon.