JavaScript code for Analytics for Advertising

仅使用Advertising DSP的广告商

For Advertising DSP, the Analytics for Advertising integration tracks view-through and click-through site interactions. Click-through visits are tracked by the standard Adobe Analytics code on your webpages; the Analytics code captures the AMO ID and EF ID parameters in the landing page URL and tracks them in their respective reserved eVars. You can track view-through visits by deploying a JavaScript snippet in your webpages.

On the first page view of a visit to the site, the Adobe Advertising JavaScript code checks to see if the visitor has previously seen or clicked on an ad. If the user has previously entered the site via a click-through or hasn’t seen an ad, then the visitor is ignored. If the visitor has seen an ad and hasn’t entered the site via a click-through during the click lookback window set within Adobe Advertising, then the Adobe Advertising JavaScript code either a) uses the Experience Cloud ID Service to generate a supplemental ID (SDID) or b) uses the Adobe Experience Platform Web SDK generateRandomID method to generate a StitchID. Either ID is used to stitch data from Adobe Advertising to the visitor’s Adobe Analytics hit. Adobe Analytics then queries Adobe Advertising for the AMO ID and EF ID associated with the ad exposure. The AMO ID and EF IDs are then populated in their respective eVars. These values persist for a designated period (by default, 60 days).

Analytics sends site traffic metrics (such as page views, visits, and time spent) and any Analytics custom or standard events to Adobe Advertising hourly, using the EF ID as the key. These Analytics metrics then run through the Adobe Advertising attribution system to connect the conversions to the click and exposure history.

Deploying the JavaScript code

The JavaScript library consists of two lines that allow Analytics and Adobe Advertising to communicate with each other. 如果Analytics for Advertising集成已在Adobe Advertising实施期间完成，则您应该已经收到此代码，其中包含有关如何部署此代码的说明。

代码

使用Experience Cloud Identity Service visitorAPI.js代码的实施

<script src="https://www.everestjs.net/static/le/last-event-tag-latest.min.js">
<script>
     if("undefined" != typeof AdCloudEvent)
          AdCloudEvent('IMS ORG Id','rsid');
</script>

使用Experience Platform Web SDK alloy.js代码的实施

<script src="https://www.everestjs.net/static/le/last-event-tag-latest.min.js">
<script>
     if("undefined" != typeof AdCloudEvent)
          stitchId = AdCloudEvent('IMS ORG Id','rsid').generateRandomId();
</script>

代码放置位置

Analytics for Advertising JavaScript函数必须在Experience Cloud ID服务之后、Analytics App Measurement代码之前。 这可以确保在您的Analytics调用中包含补充ID (SDID)或StitchID。

验证代码部署

您可以使用任何数据包探查器类型的工具（如Charles、Fiddler或Chrome Developer Tools）执行验证，方法是比较发往Adobe Advertising的请求和发往Analytics的请求之间的四个ID的值，如下所述。

如何使用Chrome Developer Tools确认代码 validate-js-chrome

如何使用Adobe Experience Platform Debugger确认代码