DocumentaçãoExperience PlatformGuia dos conectores de origem

Marketo Engage mapeamentos de campos marketo-engage-field-mappings

Last update: Thu Sep 25 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
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As tabelas abaixo contêm os mapeamentos entre os campos nos nove conjuntos de dados do Marketo e seus campos correspondentes do Experience Data Model (XDM).

TIP
Todos os conjuntos de dados Marketo, exceto Activities, agora oferecem suporte para isDeleted. Seus fluxos de dados existentes incluirão automaticamente isDeleted, mas apenas assimilarão o sinalizador de dados recém-assimilados. Se quiser aplicar o sinalizador a todos os dados históricos, interrompa os fluxos de dados existentes e recrie-os com o novo mapeamento. Observe que, se você remover isDeleted, não terá mais acesso à funcionalidade. É essencial que o mapeamento seja mantido após ser preenchido automaticamente.

Atividades activities

A origem Marketo agora dá suporte a atividades padrão adicionais. Para usar atividades padrão, você deve atualizar seu esquema usando o utilitário de geração automática de esquema, pois se você criar um novo fluxo de dados activities sem atualizar seu esquema, os modelos de mapeamento falharão, pois os novos campos de destino não estarão presentes em seu esquema. Se você optar por não atualizar o esquema, ainda será possível criar um novo fluxo de dados e descartar os erros. No entanto, campos novos ou atualizados não serão assimilados na Experience Platform.

Leia a documentação da classe do Evento de experiência XDM para obter mais informações sobre a Classe XDM e o(s) Grupo(s) de Campos XDM.

NOTE
O campo de origem iif(${web\.ecid} != null, to_object('ECID', arrays_to_objects('id', explode(last(split(${web\.ecid}, ":")), " "))), null) é um campo calculado que deve ser adicionado usando a opção Adicionar campo calculado na interface do Experience Platform. Leia o tutorial em adição de campos calculados para obter mais informações.
Campo de origem do Marketo
ID do tipo de atividade
Conjunto de dados do Source
Campo de destino XDM
Notas
_id
_id
_id
"Marketo"
personKey.sourceType
"${MUNCHKIN_ID}"
personKey.sourceInstanceID
MUNCHKIN_ID será substituída como parte da API de exploração
leadId
personID
personKey.sourceID
concat(personID,"@${MUNCHKIN_ID}.Marketo")
personKey.sourceKey
Identidade principal. MUNCHKIN_ID será substituída como parte da API de exploração
activityTypeId
eventType
eventType
  • Se o activityTypeId é 1, 2, 3, 9, 10 ou 11 → marque productionBy como self.
  • Se o activityTypeId é 6, 7, 8, 12, 21, 22, 24, 25, 27, 32, 34, 35, 36, 46, 101, 104, 110, 113, 114 ou 115 → marque produzidoPor como sistema.
  • Para todos os outros valores → marque productionBy como self.
producedBy
producedBy
activityDate
timestamp
timestamp
attributes.Webpage URL
web.webPageDetails.URL
web.webPageDetails.URL
attributes.User Agent
environment.browserDetails.userAgent
environment.browserDetails.userAgent
attributes.Client IP Address
environment.ipV4
environment.ipV4
attributes.Search Query
search.keywords
search.keywords
attributes.Search Engine
search.searchEngine
search.searchEngine
primaryAttributeValue when activityTypeId = 1
1
web.webPageDetails.webPageID
web.webPageDetails.webPageID
primaryAttributeValue when activityTypeId = 1
1
web.webPageDetails.name
web.webPageDetails.name
attributes.Personalized URL
1
web.webPageDetails.isPersonalizedURL
web.webPageDetails.isPersonalizedURL
attributes.Query Parameters
1
web.webPageDetails.queryParameters
web.webPageDetails.queryParameters
attributes.Referrer URL
web.webReferrer.URL
web.webReferrer.URL
primaryAttributeValueId when activityTypeId in (24, 25)
24, 25
iif(${listOperations\.listID} != null && ${listOperations\.listID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${listOperations\.listID}, "sourceKey", concat(${listOperations\.listID},"@${MUNCHKIN_ID}.Marketo")), null)
listOperations.listKey
attributes.Is Primary
34,35,36
opportunityEvent.isPrimary
opportunityEvent.isPrimary
primaryAttributeValueId quando activityTypeId em (34, 35, 36)
34, 35, 36
iif(${opportunityEvent\.opportunityID} != null && ${opportunityEvent\.opportunityID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${opportunityEvent\.opportunityID}, "sourceKey", concat(${opportunityEvent\.opportunityID},"@${MUNCHKIN_ID}.Marketo")), null)
opportunityEvent.opportunityKey
attributes.Role
34, 35, 36
opportunityEvent.role
opportunityEvent.role
attributes.Created Date
leadOperation.newLead.createdDate
leadOperation.newLead.createdDate
attributes.Form Name
leadOperation.newLead.formName
leadOperation.newLead.formName
attributes.Lead Source
leadOperation.newLead.leadSource
leadOperation.newLead.leadSource
attributes.List Name
leadOperation.newLead.listName
leadOperation.newLead.listName
attributes.SFDC Type
leadOperation.newLead.sfdcType
leadOperation.newLead.sfdcType
attributes.Source Type
leadOperation.newLead.sourceType
leadOperation.newLead.sourceType
primaryAttributeValue quando activityTypeId = 21
21
leadOperation.convertLead.assignTo
leadOperation.convertLead.assignTo
attributes.Converted Status
21
leadOperation.convertLead.convertedStatus
leadOperation.convertLead.convertedStatus
attributes.Send Notification Email
21
leadOperation.convertLead.isSentNotificationEmail
leadOperation.convertLead.isSentNotificationEmail
primaryAttributeValueId quando activityTypeId em (7, 8, 9, 10, 11, 27)
7, 8, 9, 10, 11, 27
iif(${directMarketing\\.mailingID} != null && ${directMarketing\\.mailingID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${directMarketing\\.mailingID}, \"sourceKey\", concat(${directMarketing\\.mailingID},\"@${MUNCHKIN_ID}.Marketo\")), null)
directMarketing.mailingKey
primaryAttributeValueId quando activityTypeId em (7, 8, 9, 10, 11, 27)
7, 8, 9, 10, 11, 27
directMarketing.mailingName
directMarketing.mailingName
directMarketing.testVariantName
directMarketing.testVariantName
attributes.Test Variant
directMarketing.testVariantID
directMarketing.testVariantID

attributes.Subcategory

  • activityTypeId = 8

    • 1099 → MENSAGEM BLOQUEADA
    • 1003 → SPAM BLOQUEADO NO SOURCE
    • 1004 → SPAM BLOQUEADO NA MENSAGEM
    • 2003 → ENDEREÇO DE E-MAIL INVÁLIDO
    • 2001 → ERRO DE ENDEREÇO DE EMAIL
    • * → MOTIVO DESCONHECIDO PARA REJEIÇÃO

  • activityTypeId = 27

    • 3999 → MENSAGEM NÃO ACEITA
    • 3001 → CAIXA DE ENTRADA CHEIA
    • 3004 → OCORREU UM TEMPO LIMITE
    • 4003 → FALHA DE DNS
    • 4002 → MENSAGEM MUITO GRANDE
    • 4006 → VIOLAÇÃO DE POLÍTICAS
    • 4999 → FALHA TRANSITÓRIA
    • 9999 → RESPOSTA INCORRETA RECEBIDA
    • * → MOTIVO DESCONHECIDO PARA REJEIÇÃO TEMPORÁRIA
8, 27
directMarketing.emailBouncedCode
directMarketing.emailBouncedCode
attributes.Details
directMarketing.emailBouncedDetails
directMarketing.emailBouncedDetails
attributes.Email
directMarketing.email
directMarketing.email
attributes.Is Mobile Device
device.isMobileDevice
device.isMobileDevice
attributes.device
device.model
device.model
attributes.Platform
environment.operatingSystem
environment.operatingSystem
attributes.Link
directMarketing.linkURL
directMarketing.linkURL
primaryAttributeValueId quando activityTypeId = 3 outros atributos.ID do link
3
iif(${web\\.webInteraction\\.linkID} != null && ${web\\.webInteraction\\.linkID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${web\\.webInteraction\\.linkID}, \"sourceKey\", concat(${web\\.webInteraction\\.linkID},\"@${MUNCHKIN_ID}.Marketo\")), null)
web.webInteraction.webInteractionKey
primaryAttributeValueId quando activityTypeId = 2 outros atributos.ID do formulário web
2
iif(${web\\.fillOutForm\\.webFormID} != null && ${web\\.fillOutForm\\.webFormID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${web\\.fillOutForm\\.webFormID}, \"sourceKey\", concat(${web\\.fillOutForm\\.webFormID},\"@${MUNCHKIN_ID}.Marketo\")), null)
web.fillOutForm.webFormKey
primaryAttributeValueId quando activityTypeId = 2 else null
2
web.fillOutForm.webFormName
web.fillOutForm.webFormName
primaryAttributeValueId quando activityTypeId = 3 outros atributos.Link
3
web.webInteraction.linkURL
web.webInteraction.linkURL
attributes.Change Value
22
leadOperation.changeScore.changeValue
leadOperation.changeScore.changeValue
attributes.New Value
22
leadOperation.changeScore.newValue
leadOperation.changeScore.newValue
attributes.Old Value
22
leadOperation.changeScore.oldValue
leadOperation.changeScore.oldValue
attributes.Priority
22
leadOperation.changeScore.priority
leadOperation.changeScore.priority
attributes.Reason
22
leadOperation.changeScore.reason
leadOperation.changeScore.reason
attributes.Relative Score
22
leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeScore
attributes.Relative Urgency
22
leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.relativeUrgency
primaryAttributeValueId quando activityTypeId = 22
22
iif(${leadOperation\.changeScore\.scoreAttributeID} != null && ${leadOperation\.changeScore\.scoreAttributeID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeScore\.scoreAttributeID}, "sourceKey", concat(${leadOperation\.changeScore\.scoreAttributeID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeScore.scoreAttributeKey
primaryAttributeValueId quando activityTypeId = 22
22
leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.scoreAttributeName
attributes.Urgency
22
leadOperation.changeScore.urgency
leadOperation.changeScore.urgency
attributes.Data Value Changes
json_to_object(${opportunityEvent\.dataValueChanges})
opportunityEvent.dataValueChanges
primaryAttributeValueId quando activityTypeId = 104
104
iif(${leadOperation\.campaignProgression\.campaignID} != null && ${leadOperation\.campaignProgression\.campaignID} != "" , to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${leadOperation\.campaignProgression\.campaignID}, "sourceKey", concat(${leadOperation\.campaignProgression\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.campaignProgression.campaignKey
attributes.Acquired By
104
leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isAcquiredBy
attributes.Success
104
leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.isSuccessful
attributes.New Status ID
104
leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusID
attributes.New Status
104
leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.newStatusName
attributes.Old Status ID
104
leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusID
attributes.Old Status
104
leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.oldStatusName
attributes.Reason
104
leadOperation.campaignProgression.reason
leadOperation.campaignProgression.reason
attributes.Date
46
leadOperation.interestingMoment.date
leadOperation.interestingMoment.date
attributes.Description
46
leadOperation.interestingMoment.description
leadOperation.interestingMoment.description
attributes.Source
46
leadOperation.interestingMoment.source
leadOperation.interestingMoment.source
primaryAttributeValue quando activityTypeId = 46
46
leadOperation.interestingMoment.type
leadOperation.interestingMoment.type
primaryAttributeValueId quando activityTypeId = 110
110
iif(${leadOperation\\.callWebhook\\.webhookID} != null && ${leadOperation\\.callWebhook\\.webhookID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.callWebhook\\.webhookID}, \"sourceKey\", concat(${leadOperation\\.callWebhook\\.webhookID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.callWebhook.webhookKey
primaryAttributeValueId quando activityTypeId = 110
110
leadOperation.callWebhook.webhookName
leadOperation.callWebhook.webhookName
attributes.Error Type
110
leadOperation.callWebhook.responseCode
leadOperation.callWebhook.responseCode
primaryAttributeValueId quando activityTypeId = 115
115
iif(${leadOperation\\.changeCampaignCadence\\.campaignID} != null && ${leadOperation\\.changeCampaignCadence\\.campaignID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.changeCampaignCadence\\.campaignID}, \"sourceKey\", concat(${leadOperation\\.changeCampaignCadence\\.campaignID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.changeCampaignCadence.campaignKey
attributes.New Nurture Cadence
115
leadOperation.changeCampaignCadence.newCadence
leadOperation.changeCampaignCadence.newCadence
attributes.Previous Nurture Cadence
115
leadOperation.changeCampaignCadence.previousCadence
leadOperation.changeCampaignCadence.previousCadence
primaryAttributeValueId quando activityTypeId = 114
113
iif(${leadOperation\.addToCampaign\.campaignID} != null && ${leadOperation\.addToCampaign\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.campaignID}, "sourceKey", concat(${leadOperation\.addToCampaign\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.campaignKey
attributes.Track ID
113
iif(${leadOperation\.addToCampaign\.streamID} != null && ${leadOperation\.addToCampaign\.streamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.streamID}, "sourceKey", concat(${leadOperation\.addToCampaign\.streamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.streamKey
attributes.Stream Name
113
leadOperation.addToCampaign.streamName
leadOperation.addToCampaign.streamName
primaryAttributeValueId quando activityTypeId = 115
115
iif(${leadOperation\.changeCampaignStream\.campaignID} != null && ${leadOperation\.changeCampaignStream\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.campaignID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.campaignKey
attributes.New Track ID
115
iif(${leadOperation\.changeCampaignStream\.newStreamID} != null && ${leadOperation\.changeCampaignStream\.newStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.newStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.newStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.newStreamKey
attributes.New Track Name
115
leadOperation.changeCampaignStream.newStreamName
leadOperation.changeCampaignStream.newStreamName
attributes.Previous Track ID
115
iif(${leadOperation\.changeCampaignStream\.previousStreamID} != null && ${leadOperation\.changeCampaignStream\.previousStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.previousStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.previousStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.previousStreamKey
attributes.Previous Stream Name
115
leadOperation.changeCampaignStream.previousStreamName
leadOperation.changeCampaignStream.previousStreamName
primaryAttributeValueId quando activityTypeId = 101
101
iif(${leadOperation\.changeRevenueStage\.modelID} != null && ${leadOperation\.changeRevenueStage\.modelID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.modelID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.modelID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.modelKey
primaryAttributeValueId quando activityTypeId = 101
101
leadOperation.changeRevenueStage.modelName
leadOperation.changeRevenueStage.modelName
attributes.New Stage ID
101
iif(${leadOperation\.changeRevenueStage\.newStageID} != null && ${leadOperation\.changeRevenueStage\.newStageID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.newStageID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.newStageID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.newStageKey
attributes.New Stage
101
leadOperation.changeRevenueStage.newStageName
leadOperation.changeRevenueStage.newStageName
attributes.Old Stage ID
101
iif(${leadOperation\\.changeRevenueStage\\.previousStageID} != null && ${leadOperation\\.changeRevenueStage\\.previousStageID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${leadOperation\\.changeRevenueStage\\.previousStageID}, \"sourceKey\", concat(${leadOperation\\.changeRevenueStage\\.previousStageID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.changeRevenueStage.previousStageKey
attributes.Old Stage
101
leadOperation.changeRevenueStage.previousStageName
leadOperation.changeRevenueStage.previousStageName
attributes.Reason
101
leadOperation.changeRevenueStage.reason
leadOperation.changeRevenueStage.reason
attributes.Merge IDs quando activityTypeId = 32
32
json_to_object(${leadOperation\.mergeLeads\.mergeIDs})
leadOperation.mergeLeads.sourceKeys
attributes.Master Updated
32
leadOperation.mergeLeads.targetUpdated
leadOperation.mergeLeads.targetUpdated
attributes.Merged in Sales
32
leadOperation.mergeLeads.mergedInCRM
leadOperation.mergeLeads.mergedInCRM
attributes.Merge Source
32
leadOperation.mergeLeads.mergeSource
leadOperation.mergeLeads.mergeSource
primaryAttributeValueId quando activityTypeId = 6
6
iif(${directMarketing\.emailSent\.mailingID} != null && ${directMarketing\.emailSent\.mailingID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${directMarketing\.emailSent\.mailingID}, "sourceKey", concat(${directMarketing\.emailSent\.mailingID},"@${MUNCHKIN_ID}.Marketo")), null)
directMarketing.emailSent.mailingKey
primaryAttributeValueId quando activityTypeId = 6
6
directMarketing.emailSent.mailingName
directMarketing.emailSent.mailingName
attributes.Test Variant
6
directMarketing.emailSent.testVariantID
directMarketing.emailSent.testVariantID
Nota - derivado do valor de ativos secundários
directMarketing.emailSent.testVariantName
directMarketing.emailSent.testVariantName
attributes.Campaign Run ID
6
directMarketing.emailSent.automationRunID
directMarketing.emailSent.automationRunID
directMarketing.automationRunID
directMarketing.automationRunID

Programas programs

Leia a Visão geral da Campanha Comercial XDM para obter mais informações sobre a classe XDM. Para obter mais informações sobre os grupos de campos XDM, leia o guia do campo de esquema Detalhes da campanha comercial.

NOTE
Para tipos de tag personalizados, vá para schemas e crie novos grupos de campos. Em seguida, adicione todos os nomes de campo adicionais necessários para mapear os campos de origem com campos XDM de destino.
Conjunto de dados do Source
Campo de destino XDM
Notas
"${MUNCHKIN_ID}"
campaignKey.sourceInstanceID
MUNCHKIN_ID será substituída como parte da API de exploração
"Marketo"
campaignKey.sourceType
channel
channelName
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignKey.sourceKey
Identidade principal. MUNCHKIN_ID será substituída como parte da API de exploração
cost
actualCost.amount
createdAt
extSourceSystemAudit.createdDate
description
campaignDescription
endDate
campaignEndDate
id
campaignKey.sourceID
iif(parentProgramId != null && parentProgramId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", parentProgramId, "sourceKey", concat(parentProgramId,"@${MUNCHKIN_ID}.Marketo")), null)
parentCampaignKey
iif(sfdcId != null && sfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", sfdcId, "sourceKey", concat(sfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey é a identidade secundária. CRM_TYPE e CRM_ORG_ID serão substituídos como parte da API de exploração
integrationPartner
integrationPartnerName
marketoIsDeleted
isDeleted
name
campaignName
startDate
campaignStartDate
status
campaignStatus
type
campaignType
updatedAt
extSourceSystemAudit.lastUpdatedDate
webinarHistorySyncDate
webinarHistorySyncDate
webinarHistorySyncStatus
webinarHistorySyncStatus
webinarSessionDescription
webinarSessionDescription
webinarSessionName
webinarSessionName

Associações ao programa program-memberships

Leia a Visão geral dos membros da campanha de negócios XDM para obter mais informações sobre a classe XDM. Para obter mais informações sobre os grupos de campos XDM, leia o guia do campo de esquema Detalhes do membro da campanha de negócios XDM.

Conjunto de dados do Source
Campo de destino XDM
Notas
"Marketo"
campaignMemberKey.sourceType
"${MUNCHKIN_ID}"
campaignMemberKey.sourceInstanceID
MUNCHKIN_ID será substituída como parte da API de exploração
id
campaignMemberKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignMemberKey.sourceKey
Identidade principal. MUNCHKIN_ID será substituída como parte da API de exploração
iif(programId != null && programId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", programId, "sourceKey", concat(programId,"@${MUNCHKIN_ID}.Marketo")), null)
campaignKey
Relação
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Relação
iif(acquiredByCampaignID != null && acquiredByCampaignID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", acquiredByCampaignID, "sourceKey", concat(acquiredByCampaignID,"@${MUNCHKIN_ID}.Marketo")), null)
acquiredByCampaignKey
reachedSuccess
hasReachedSuccess
isExhausted
isExhausted
statusName
memberStatus
statusReason
memberStatusReason
membershipDate
membershipDate
nurtureCadence
nurtureCadence
trackName
nurtureTrackName
webinarUrl
webinarConfirmationUrl
registrationCode
webinarRegistrationID
reachedSuccessDate
reachedSuccessDate
iif(sfdc.crmId != null && sfdc.crmId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", sfdc.crmId, "sourceKey", concat(sfdc.crmId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey é a identidade secundária. CRM_TYPE e CRM_ORG_ID serão substituídos como parte da API de exploração
sfdc.lastStatus
lastStatus
sfdc.hasResponded
hasResponded
sfdc.firstRespondedDate
firstRespondedDate
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

Empresas companies

Leia a Visão geral da Conta Comercial XDM para obter mais informações sobre a classe XDM.

Conjunto de dados do Source
Campo de destino XDM
Notas
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
MUNCHKIN_ID será substituída como parte da API de exploração
concat(id, ".mkto_org")
accountKey.sourceID
concat(id, ".mkto_org@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
Identidade principal. MUNCHKIN_ID será substituída como parte da API de exploração
  • iif(mktoCdpExternalId!= null && mktoCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpExternalId, "sourceKey", concat(mktoCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}"), nulo)
  • iif(msftCdpExternalId!= null && msftCdpExternalId!= "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", msftCdpExternalId, "sourceKey", concat(msftCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}"), nulo)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey é a identidade secundária. CRM_ORG_ID e CRM_TYPE serão substituídos como parte da API de exploração
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
billingCity
accountBillingAddress.city
billingCountry
accountBillingAddress.country
billingPostalCode
accountBillingAddress.postalCode
billingState
accountBillingAddress.state
billingStreet
accountBillingAddress.street1
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
numberOfEmployees
accountOrganization.numberOfEmployees
website
accountOrganization.website
mainPhone
accountPhone.number
company
accountName
companyNotes
accountDescription
site
accountSite
iif(mktoCdpParentOrgId != null && mktoCdpParentOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(mktoCdpParentOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpParentOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
marketoIsDeleted
isDeleted

Listas estáticas static-lists

Leia a Visão geral da Lista de Marketing Comercial XDM para obter mais informações sobre a classe XDM.

Conjunto de dados do Source
Campo de destino XDM
Notas
"Marketo"
marketingListKey.sourceType
"${MUNCHKIN_ID}"
marketingListKey.sourceInstanceID
MUNCHKIN_ID será substituída como parte da API de exploração
id
marketingListKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
marketingListKey.sourceKey
Identidade principal. MUNCHKIN_ID será substituída como parte da API de exploração
name
marketingListName
description
marketingListDescription
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

Associações de lista estática static-list-memberships

Leia a Visão geral dos membros da Lista de marketing empresarial XDM para obter mais informações sobre a classe XDM.

Conjunto de dados do Source
Campo de destino XDM
Notas
"Marketo"
marketingListMemberKey.sourceType
"${MUNCHKIN_ID}"
marketingListMemberKey.sourceInstanceID
MUNCHKIN_ID será substituída como parte da API de exploração
staticListMemberID
marketingListMemberKey.sourceID
concat(staticListMemberID,"@${MUNCHKIN_ID}.Marketo")
marketingListMemberKey.sourceKey
Identidade principal. MUNCHKIN_ID será substituída como parte da API de exploração
iif(staticListID != null && staticListID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", staticListID, "sourceKey", concat(staticListID,"@${MUNCHKIN_ID}.Marketo")), null)
marketingListKey
Relação
iif(personID != null && personID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", personID, "sourceKey", concat(personID,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Relação
createdAt
extSourceSystemAudit.createdDate
marketoIsDeleted
isDeleted

Contas nomeadas named-accounts

IMPORTANT
O conjunto de dados de contas nomeadas só é necessário com o recurso de marketing baseado em conta (ABM) da Marketo. Se você não estiver usando o ABM, não será necessário configurar mapeamentos para contas nomeadas.

Leia a Visão geral da Conta Comercial XDM para obter mais informações sobre a classe XDM.

Conjunto de dados do Source
Campo de destino XDM
Notas
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
MUNCHKIN_ID será substituída como parte da API de exploração
concat(id, ".mkto_acct")
accountKey.sourceID
concat(id, ".mkto_acct@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
Identidade principal. MUNCHKIN_ID será substituída como parte da API de exploração
iif(crmGuid != null && crmGuid != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", crmGuid, "sourceKey", concat(crmGuid,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey é a identidade secundária. CRM_TYPE e CRM_ORG_ID serão substituídos como parte da API de exploração
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
city
accountBillingAddress.city
country
accountBillingAddress.country
state
accountBillingAddress.state
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
logoUrl
accountOrganization.logoUrl
numberOfEmployees
accountOrganization.numberOfEmployees
name
accountName
iif(parentAccountId != null && parentAccountId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(parentAccountId, ".mkto_acct"), "sourceKey", concat(parentAccountId, ".mkto_acct@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
sourceType
accountSourceType
marketoIsDeleted
isDeleted

Oportunidades opportunities

Leia a Visão geral da oportunidade de negócios XDM para obter mais informações sobre a classe XDM.

Conjunto de dados do Source
Campo de destino XDM
Notas
"Marketo"
opportunityKey.sourceType
"${MUNCHKIN_ID}"
opportunityKey.sourceInstanceID
MUNCHKIN_ID será substituída como parte da API de exploração
id
opportunityKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityKey.sourceKey
Identidade principal. MUNCHKIN_ID será substituída como parte da API de exploração
iif(externalOpportunityId != null && externalOpportunityId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", externalOpportunityId, "sourceKey", concat(externalOpportunityId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey é a identidade secundária. CRM_TYPE e CRM_ORG_ID serão substituídos como parte da API de exploração
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountKey
Relação
description
opportunityDescription
name
opportunityName
stage
opportunityStage
type
opportunityType
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
expectedRevenue
expectedRevenue.amount
amount
opportunityAmount.amount
closeDate
expectedCloseDate
fiscalQuarter
fiscalQuarter
fiscalYear
fiscalYear
forecastCategory
forecastCategory
forecastCategoryName
forecastCategoryName
isClosed
isClosed
isWon
isWon
quantity
opportunityQuantity
probability
probabilityPercentage
iif(mktoCdpSourceCampaignId != null && mktoCdpSourceCampaignId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpSourceCampaignId, "sourceKey", concat(mktoCdpSourceCampaignId,"@${MUNCHKIN_ID}.Marketo")), null)
campaignKey
Somente para clientes com integração do Salesforce
lastActivityDate
lastActivityDate
leadSource
leadSource
nextStep
nextStep
marketoIsDeleted
isDeleted

Funções do contato da oportunidade opportunity-contact-roles

Leia a Visão geral da relação da pessoa com a oportunidade de negócios XDM para obter mais informações sobre a classe XDM.

Conjunto de dados do Source
Campo de destino XDM
Notas
"${MUNCHKIN_ID}"
opportunityPersonKey.sourceInstanceID
MUNCHKIN_ID será substituída como parte da API de exploração
"Marketo"
opportunityPersonKey.sourceType
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityPersonKey.sourceKey
Identidade principal. MUNCHKIN_ID será substituída como parte da API de exploração
createdAt
extSourceSystemAudit.createdDate
id
opportunityPersonKey.sourceID
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Relação
iif(mktoCdpOpptyId != null && mktoCdpOpptyId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpOpptyId, "sourceKey", concat(mktoCdpOpptyId,"@${MUNCHKIN_ID}.Marketo")), null)
opportunityKey
Relação
iif(mktoCdpSfdcId != null && mktoCdpSfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpSfdcId, "sourceKey", concat(mktoCdpSfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey é a identidade secundária. CRM_TYPE e CRM_ORG_ID serão substituídos como parte da API de exploração
isPrimary
isPrimary
marketoIsDeleted
isDeleted
role
personRole
updatedAt
extSourceSystemAudit.lastUpdatedDate

Pessoas persons

Leia a Visão geral do Perfil Individual XDM para obter mais informações sobre a classe XDM. Para obter mais informações sobre os grupos de campos XDM, leia o guia do campo de esquema Detalhes da pessoa de negócios XDM e o guia do campo de esquema Componentes da pessoa de negócios XDM.

Campo de origem
Campo XDM do Target
Notas
"${MUNCHKIN_ID}"
b2b.personKey.sourceInstanceID
MUNCHKIN_ID será substituída como parte da API de exploração
"Marketo"
b2b.personKey.sourceType
address
workAddress.street1
city
workAddress.city
company
organizations
concat(id,"@${MUNCHKIN_ID}.Marketo")
b2b.personKey.sourceKey
Identidade principal. MUNCHKIN_ID será substituída como parte da API de exploração
country
workAddress.country
createdAt
extSourceSystemAudit.createdDate
dateOfBirth
person.birthDate
email
personComponents.workEmail.address
email
workEmail.address
fax
faxPhone.number
firstName
person.name.firstName
id
b2b.personKey.sourceID
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
b2b.accountKey
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourceAccountKey
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId, null)!= null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}"), nulo)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId, null)!= null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}"), nulo)
personComponents.sourceExternalKey
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId, null)!= null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}"), nulo)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId, null)!= null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}"), nulo)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey é uma identidade secundária
iif(ecids != null, to_object('ECID',arrays_to_objects('id',explode(ecids))), null)
identityMap
Este é um campo calculado
iif(id != null && id != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", id, "sourceKey", concat(id,"@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourcePersonKey
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpCnvContactPersonId, "sourceKey", concat(mktoCdpCnvContactPersonId,"@${MUNCHKIN_ID}.Marketo")), null)
b2b.convertedContactKey
Este é um campo calculado
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpCnvContactPersonId, "sourceKey", concat(mktoCdpCnvContactPersonId,"@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourceConvertedContactKey
Este é um campo calculado
iif(unsubscribed == 'true', 'n', 'y' )
consents.marketing.email.val
Se a assinatura cancelada for verdadeira (ou seja, valor = 1), defina consents.marketing.email.val como "n". Se a assinatura cancelada for falsa (ou seja, valor = 0), defina consents.marketing.email.val como nulo
iif(unsubscribedReason != null && unsubscribedReason != "", substr(unsubscribedReason, 0, 100), null)
consents.marketing.email.reason
lastName
person.name.lastName
leadPartitionId
b2b.personGroupID
leadPartitionId
personComponents.personGroupID
leadScore
b2b.personScore
leadScore
personComponents.personScore
leadSource
b2b.personSource
leadSource
personComponents.personSource
leadStatus
b2b.personStatus
leadStatus
personComponents.personStatus
marketingSuspended
b2b.isMarketingSuspended
marketingSuspendedCause
b2b.marketingSuspendedCause
marketoIsDeleted
isDeleted
middleName
person.name.middleName
mktoCdpConvertedDate
b2b.convertedDate
mktoCdpIsConverted
b2b.isConverted
mobilePhone
mobilePhone.number
personType
b2b.personType
personType
personComponents.personType
phone
workPhone.number
postalCode
workAddress.postalCode
salutation
person.name.courtesyTitle
state
workAddress.state
title
extendedWorkDetails.jobTitle
updatedAt
extSourceSystemAudit.lastUpdatedDate

Próximas etapas

Ao ler este documento, você obtém informações do insight sobre a relação de mapeamento entre seus conjuntos de dados do Marketo e seus campos XDM correspondentes. Consulte o tutorial sobre criação de uma Marketo conexão de origem para concluir seu fluxo de dados Marketo.

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