이메일 배경 개인화 backgrounds

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• TL;DR: This page explains how to set background colors and images at the body, viewport, structure, and column levels of an email in the Email Designer, and Adobe’s best practices for doing so.

Intents:

• Set a Background color for the whole email at the body level
• Apply the same background color to all structure components using Viewport background color
• Set a different background color for a specific structure component
• Set a background color for a specific column
• Set a Background image for a structure or column component and choose an Image placement option

Glossary:

• Background color: A color applied to the whole email when Body is selected in the navigation tree (product-specific)
• Viewport background color: A setting that applies the same background color to all structure components, independently of the body’s background color (product-specific)
• Background image: An image set for the content of a structure or column component; falls back to the background color when not supported (product-specific)
• Image placement: A dropdown that controls how a background image fills its container — by scaling it centered, scaling it anchored to an edge, tiling it, or positioning it without scaling (product-specific)

Guardrails:

• Some email programs / clients do not support background images; when not supported, the background color is used instead, so select an appropriate fallback background color.
• When setting a different background color per structure component, do not set a viewport background color, as it may hide the structure background colors.
• Column-level background color is the most common use case and Adobe’s recommended best practice, for more flexibility when editing the rest of the email content.
• Avoid using background colors on image or text components, as they are harder to manage.
• Apply a background color to the body only if the design requires it.
• A background image can also be set at the column level, though this is rarely used; the same fallback color and Image placement options apply there too.

Terminology:

• Canonical name: Background — Acronym: n/a — variants: background color, background image, image placement
• Do not confuse: “Background color” (body-level, whole email) ≠ “Viewport background color” (same color applied to all structure components)
• Do not confuse: “Background color” (supported broadly by email clients) ≠ “Background image” (not supported by all email clients, falls back to background color)
• Do not confuse the “Scale to fill, centered” Image placement options (Fit, Full Width, Full Height) with the “Scale to fill, anchored to an edge” options (Full Width - Top, Full Width - Bottom, Full Height - Left, Full Height - Right), which control which side is cropped instead of centering the image

FAQ:

• Q: Where does Adobe recommend setting background colors? — At the column level, which is the most common use case and best practice, allowing more flexibility when editing the rest of the email content.
• Q: What happens if a background image is not supported by an email client? — The background color is used instead, so select an appropriate fallback background color.
• Q: How do I apply the same background color to all structure components? — Select Viewport background color, which can be set independently of the body’s background color.
• Q: Why might my per-structure background colors not appear? — A viewport background color may hide the structure background colors; do not set one in that case.
• Q: Can I set a background image at the column level? — Yes, though it is rarely used; the same fallback color behavior and Image placement options described for structures apply there too.
• Q: What is the difference between “Full Width” and “Full Width - Top” / “Full Width - Bottom”? — “Full Width” scales the image proportionally to the container’s width and centers it vertically. The “Top” and “Bottom” variants anchor it to that edge instead, cropping the opposite side rather than centering.
• Q: What is the difference between “Full Height” and “Full Height - Left” / “Full Height - Right”? — “Full Height” scales the image proportionally to the container’s height and centers it horizontally. The “Left” and “Right” variants anchor it to that side instead, cropping the opposite side rather than centering.