Analytics 필드 매핑
작성 대상:
- 개발자
Adobe Experience Platform을 사용하면 Analytics 소스를 통해 Adobe Analytics 데이터를 수집할 수 있습니다. ADC를 통해 수집된 데이터 중 일부는 Analytics 필드에서 직접 XDM(Experience Data Model) 필드로 매핑될 수 있지만 다른 데이터에는 성공적으로 매핑될 변환 및 특정 함수가 필요합니다.
직접 매핑 필드
선택 필드는 Adobe Analytics에서 XDM(Experience Data Model)으로 직접 매핑됩니다.
m_evar1
[...]
m_evar250
_experience.analytics.customDimensions.
eVars.eVar1
[...]
_experience.analytics.customDimensions.
eVars.eVar250
m_prop1
[...]
m_prop75
_experience.analytics.customDimensions.
props.prop1
[...]
_experience.analytics.customDimensions.
props.prop75
m_browser
_experience.analytics.environment.
browserID
m_browser_height
environment.browserDetails.viewportHeight
m_browser_width
environment.browserDetails.viewportWidth
m_campaign
marketing.trackingCode
m_channel
web.webPageDetails.siteSection
m_domain
environment.domain
m_geo_city
placeContext.geo.city
m_geo_dma
placeContext.geo.dmaID
m_geo_region
placeContext.geo.stateProvince
m_geo_zip
placeContext.geo.postalCode
m_keywords
search.keywords
m_os
_experience.analytics.environment.
operatingSystemID
m_page_url
web.webPageDetails.URL
m_pagename
web.webPageDetails.pageViews.value
m_referrer
web.webReferrer.URL
m_search_page_num
search.pageDepth
m_state
_experience.analytics.customDimensions.
stateProvince
m_user_server
web.webPageDetails.server
m_zip
_experience.analytics.customDimensions.
postalCode
accept_language
environment.browserDetails.acceptLanguage
homepage
web.webPageDetails.isHomePage
ipv6
environment.ipV6
j_jscript
environment.browserDetails.javaScriptVersion
user_agent
environment.browserDetails.userAgent
mobileappid
application.name
[AppName][BundleVersion]
형식으로 저장된 모바일 앱 ID입니다.mobiledevice
device.model
pointofinterest
placeContext.POIinteraction.POIDetail.
name
pointofinterestdistance
placeContext.POIinteraction.POIDetail.
geoInteractionDetails.distanceToCenter
mobileplaceaccuracy
placeContext.POIinteraction.POIDetail.
geoInteractionDetails.deviceGeoAccuracy
mobileplacecategory
placeContext.POIinteraction.POIDetail.
category
mobileplaceid
placeContext.POIinteraction.POIDetail.
POIID
video
media.mediaTimed.primaryAssetReference.
_id
videoad
advertising.adAssetReference._id
videocontenttype
media.mediaTimed.primaryAssetViewDetails.
broadcastContentType
videoadpod
advertising.adAssetViewDetails.adBreak._id
videoadinpod
advertising.adAssetViewDetails.index
videoplayername
media.mediaTimed.primaryAssetViewDetails.
playerName
videochannel
media.mediaTimed.primaryAssetViewDetails.
broadcastChannel
videoadplayername
advertising.adAssetViewDetails.playerName
videochapter
media.mediaTimed.mediaChapter.
chapterAssetReference._id
videoname
media.mediaTimed.primaryAssetReference.
_dc.title
videoadname
advertising.adAssetReference._dc.title
videoshow
media.mediaTimed.primaryAssetReference.
_iptc4xmpExt.Series._iptc4xmpExt.Name
videoseason
media.mediaTimed.primaryAssetReference.
_iptc4xmpExt.Season._iptc4xmpExt.Name
videoepisode
media.mediaTimed.primaryAssetReference.
_iptc4xmpExt.Episode._iptc4xmpExt.Name
videonetwork
media.mediaTimed.primaryAssetViewDetails.
broadcastNetwork
videoshowtype
media.mediaTimed.primaryAssetReference.
showType
videoadload
media.mediaTimed.primaryAssetViewDetails.
adLoadType
videofeedtype
media.mediaTimed.primaryAssetViewDetails.
sourceFeed
mobilebeaconmajor
placeContext.POIinteraction.POIDetail.
beaconInteractionDetails.beaconMajor
mobilebeaconminor
placeContext.POIinteraction.POIDetail.
beaconInteractionDetails.beaconMinor
mobilebeaconuuid
placeContext.POIinteraction.POIDetail.
beaconInteractionDetails.proximityUUID
videosessionid
media.mediaTimed.primaryAssetViewDetails.
_id
videogenre
media.mediaTimed.primaryAssetReference.
_iptc4xmpExt.Genre
mobileinstalls
application.firstLaunches
mobileupgrades
application.upgrades
mobilelaunches
application.launches
mobilecrashes
application.crashes
mobilemessageclicks
directMarketing.clicks
mobileplaceentry
placeContext.POIinteraction.poiEntries
mobileplaceexit
placeContext.POIinteraction.poiExits
videotime
media.mediaTimed.timePlayed
videostart
media.mediaTimed.impressions
videocomplete
media.mediaTimed.completes
videosegmentviews
media.mediaTimed.mediaSegmentViews
videoadstart
advertising.impressions
videoadcomplete
advertising.completes
videoadtime
advertising.timePlayed
videochapterstart
media.mediaTimed.mediaChapter.
impressions
videochaptercomplete
media.mediaTimed.mediaChapter.
completes
videochaptertime
media.mediaTimed.mediaChapter.
timePlayed
videoplay
media.mediaTimed.starts
videototaltime
media.mediaTimed.totalTimePlayed
videoqoetimetostart
media.mediaTimed.primaryAssetViewDetails.
qoe.timeToStart
videoqoedropbeforestart
media.mediaTimed.dropBeforeStarts
videoqoebuffercount
media.mediaTimed.primaryAssetViewDetails.
qoe.buffers
videoqoebuffertime
media.mediaTimed.primaryAssetViewDetails.
qoe.bufferTime
videoqoebitratechangecount
media.mediaTimed.primaryAssetViewDetails.
qoe.bitrateChanges
videoqoebitrateaverage
media.mediaTimed.primaryAssetViewDetails.
qoe.bitrateAverage
videoqoeerrorcount
media.mediaTimed.primaryAssetViewDetails.
qoe.errors
videoqoedroppedframecount
media.mediaTimed.primaryAssetViewDetails.
qoe.droppedFrames
videoprogress10
media.mediaTimed.progress10
videoprogress25
media.mediaTimed.progress25
videoprogress50
media.mediaTimed.progress50
videoprogress75
media.mediaTimed.progress75
videoprogress95
media.mediaTimed.progress95
videoresume
media.mediaTimed.resumes
videopausecount
media.mediaTimed.pauses
videopausetime
media.mediaTimed.pauseTime
videosecondssincelastcall
media.mediaTimed.primaryAssetViewDetails.
sessionTimeout
필드 분할 매핑
이러한 필드에는 단일 소스가 있지만 다중 XDM 위치에 매핑됩니다.
s_resolution
device.screenWidth
,device.screenHeight
mobileosversion
environment.operatingSystem
,environment.operatingSystemVersion
videoadlength
advertising.adAssetReference._xmpDM.duration
생성된 매핑 필드
ADC에서 제공되는 선택 필드는 변환해야 하며 XDM에서 Adobe Analytics의 직접 복사본 이상의 로직이 생성되어야 합니다.
m_prop1
[...]
m_prop75
_experience.analytics.customDimensions
.listprops.prop1
[...]
_experience.analytics.customDimensions.
listprops.prop75
m_hier1
[...]
m_hier5
_experience.analytics.customDimensions.
hierarchies.hier1
[...]
_experience.analytics.customDimensions.
hierarchies.hier5
m_mvvar1
[...]
m_mvvar3
_experience.analytics.customDimensions.
lists.list1.list[]
[...]
_experience.analytics.customDimensions.
lists.list3.list[]
m_color
device.colorDepth
m_cookies
environment.browserDetails.cookiesEnabled
m_event_list
commerce.purchases
,commerce.productViews
,commerce.productListOpens
,commerce.checkouts
,commerce.productListAdds
,commerce.productListRemovals
,commerce.productListViews
m_event_list
_experience.analytics.event1to100.event1
[...]
_experience.analytics.event901to1000.event1000
m_geo_country
placeContext.geo.countryCode
m_geo_latitude
placeContext.geo._schema.latitude
m_geo_longitude
placeContext.geo._schema.longitude
m_java_enabled
environment.browserDetails.javaEnabled
m_latitude
placeContext.geo._schema.latitude
m_longitude
placeContext.geo._schema.longitude
m_page_event_var1
web.webInteraction.URL
m_page_event_var2
web.webInteraction.name
m_page_type
web.webPageDetails.isErrorPage
m_pagename_no_url
web.webPageDetails.name
m_paid_search
search.isPaid
m_product_list
productListItems[].items
m_ref_type
web.webReferrer.type
1
: 사이트 내부2
: 기타 웹 사이트3
: 검색 엔진4
: 하드 드라이브5
: USENET6
: 입력/책갈피 표시(레퍼러 없음)7
: 전자 메일8
: JavaScript 없음9
: 소셜 네트워크m_search_engine
search.searchEngine
post_currency
commerce.order.currencyCode
post_cust_hit_time_gmt
timestamp
post_cust_visid
identityMap
post_cust_visid
endUserIDs._experience.aacustomid.primary
post_cust_visid
endUserIDs._experience.aacustomid.namespace.code
post_visid_high
+ visid_low
identityMap
post_visid_high
+ visid_low
endUserIDs._experience.aaid.id
post_visid_high
endUserIDs._experience.aaid.primary
visid_low
과(와) 함께 사용됩니다.post_visid_high
endUserIDs._experience.aaid.namespace.code
visid_low
과(와) 함께 사용됩니다.post_visid_low
identityMap
hit_time_gmt
receivedTimestamp
hitid_high
+ hitid_low
_id
hitid_low
_id
ip
environment.ipV4
j_jscript
environment.browserDetails.javaScriptEnabled
mcvisid_high
+ mcvisid_low
mcvisid_high
+ mcvisid_low
mcvisid_high
endUserIDs._experience.mcid.primary
mcvisid_high
endUserIDs._experience.mcid.namespace.code
mcvisid_low
identityMap
sdid_high
+ sdid_low
_experience.target.supplementalDataID
mobilebeaconproximity
placeContext.POIinteraction.POIDetail.
beaconInteractionDetails.proximity
videochapter
media.mediaTimed.mediaChapter.
chapterAssetReference._xmpDM.duration
videolength
media.mediaTimed.primaryAssetReference.
_xmpDM.duration
고급 매핑 필드
선택 필드("게시물 값"이라고 함)에는 Adobe이 처리 규칙, VISTA 규칙 및 조회 테이블을 사용하여 값을 조정한 후의 데이터가 포함됩니다. 대부분의 게시물 값에는 사전 처리된 대응 항목이 있습니다.
Analytics 소스 커넥터는 사전 처리된 데이터를 Experience Platform의 데이터 세트로 전송합니다. 변환을 사용하여 이 데이터를 후처리된 해당 데이터로 변환할 수 있습니다. 쿼리 서비스를 사용하여 이러한 변환을 수행하는 방법에 대한 자세한 내용은 쿼리 서비스 사용 안내서의 Adobe 정의 함수를 참조하십시오.
쿼리 서비스를 사용하여 이러한 변환을 수행하는 방법에 대한 자세한 내용은 쿼리 서비스 사용 안내서의 Adobe 정의 함수를 참조하십시오.
post_evar1
[...]
post_evar250
_experience.analytics.customDimensions.
eVars.eVar1
[...]
_experience.analytics.customDimensions.
eVars.eVar250
post_prop1
[...]
post_prop75
_experience.analytics.customDimensions.
props.prop1
[...]
_experience.analytics.customDimensions.
props.prop75
post_browser_height
environment.browserDetails.viewportHeight
post_browser_width
environment.browserDetails.viewportWidth
post_campaign
marketing.trackingCode
post_channel
web.webPageDetails.siteSection
post_cust_visid
endUserIDs._experience.aacustomid.id
post_first_hit_page_url
_experience.analytics.endUser.
firstWeb.webPageDetails.URL
post_first_hit_pagename
_experience.analytics.endUser.
firstWeb.webPageDetails.name
post_keywords
search.keywords
post_page_url
web.webPageDetails.URL
post_pagename
web.webPageDetails.pageViews.value
post_purchaseid
commerce.order.purchaseID
post_referrer
web.webReferrer.URL
post_state
_experience.analytics.customDimensions.
stateProvince
post_user_server
web.webPageDetails.server
post_zip
_experience.analytics.customDimensions.
postalCode
browser
_experience.analytics.environment.
browserID
domain
environment.domain
first_hit_referrer
_experience.analytics.endUser.
firstWeb.webReferrer.URL
geo_city
placeContext.geo.city
geo_dma
placeContext.geo.dmaID
geo_region
placeContext.geo.stateProvince
geo_zip
placeContext.geo.postalCode
os
_experience.analytics.environment.
operatingSystemID
search_page_num
search.pageDepth
visit_keywords
_experience.analytics.session.
search.keywords
visit_num
_experience.analytics.session.
num
visit_page_num
_experience.analytics.session.
depth
visit_referrer
_experience.analytics.session.
web.webReferrer.URL
visit_search_page_num
_experience.analytics.session.
search.pageDepth
post_prop1
[...]
post_prop75
_experience.analytics.customDimensions.
listprops.prop1
[...]
_experience.analytics.customDimensions.
listprops.prop75
post_hier1
[...]
post_hier5
_experience.analytics.customDimensions.
hierarchies.hier1
[...]
_experience.analytics.customDimensions.
hierarchies.hier5
post_mvvar1
[...]
post_mvvar3
_experience.analytics.customDimensions.
lists.list1.list[]
[...]
_experience.analytics.customDimensions.
lists.list3.list[]
post_cookies
environment.browserDetails.cookiesEnabled
post_event_list
commerce.purchases
,commerce.productViews
,commerce.productListOpens
,commerce.checkouts
,commerce.productListAdds
,commerce.productListRemovals
,commerce.productListViews
post_event_list
_experience.analytics.event1to100.event1
[...]
_experience.analytics.event901to1000.event1000
post_java_enabled
environment.browserDetails.javaEnabled
post_latitude
placeContext.geo._schema.latitude
post_longitude
placeContext.geo._schema.longitude
post_page_event
web.webInteraction.type
post_page_event
web.webInteraction.linkClicks.value
post_page_event_var1
web.webInteraction.URL
post_page_event_var2
web.webInteraction.name
post_page_type
web.webPageDetails.isErrorPage
post_pagename_no_url
web.webPageDetails.name
post_product_list
productListItems[].items
post_search_engine
search.searchEngine
mvvar1_instances
.list.items[]
mvvar2_instances
.list.items[]
mvvar3_instances
.list.items[]
color
device.colorDepth
first_hit_ref_type
_experience.analytics.endUser.
firstWeb.webReferrer.type
first_hit_time_gmt
_experience.analytics.endUser.
firstTimestamp
geo_country
placeContext.geo.countryCode
geo_latitude
placeContext.geo._schema.latitude
geo_longitude
placeContext.geo._schema.longitude
paid_search
search.isPaid
ref_type
web.webReferrer.type
visit_paid_search
_experience.analytics.session.
search.isPaid
visit_ref_type
_experience.analytics.session.
web.webReferrer.type
visit_search_engine
_experience.analytics.session.
search.searchEngine
visit_start_time_gmt
_experience.analytics.session.
timestamp