ドキュメントExperience Platformソースコネクタガイド

Marketo Engage フィールドマッピング marketo-engage-field-mappings

Last update: Fri Jul 19 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
  • トピック：

作成対象：

  • 開発者

9 個の Marketo データセットのフィールドとそれに対応するエクスペリエンスデータモデル（XDM）フィールドとのマッピングを次の表に示します。

TIP
Activities を除くすべての Marketo データセットで isDeleted をサポートするようになりました。既存のデータフローには、isDeleted が自動的に含まれますが、新しく取り込んだデータのフラグのみが取り込まれます。すべての履歴データにフラグを適用する場合は、既存のデータフローを停止し、新しいマッピングで再作成する必要があります。 なお、isDeleted を削除すると、機能にアクセスできなくなります。自動入力後もマッピングが保たれることが重要です。

アクティビティ activities

Marketo ソースでは、追加の標準アクティビティをサポートするようになりました。 標準のアクティビティを使用するには、スキーマ自動生成ユーティリティを使用してスキーマを更新する必要があります。スキーマを更新せずに新しい activities データフローを作成すると、新しいターゲットフィールドがスキーマに存在しないので、マッピングテンプレートが機能しなくなるからです。スキーマの更新を選択しない場合でも、新しいデータフローを作成しエラーを解除できます。 ただし、新しいフィールドや更新されたフィールドは、Platform には取り込まれません。

XDM クラスと XDM フィールドについて詳しくは 🔗XDM エクスペリエンスイベントクラス に関するドキュメントを参照してください。

NOTE
iif(${web\.ecid} != null, to_object('ECID', arrays_to_objects('id', explode(last(split(${web\.ecid}, ":")), " "))), null) ソースフィールドは、Experience PlatformUI の「計算フィールドを追加 オプションを使用して追加する必要がある計算フィールドです。 詳しくは、 計算フィールドの追加に関するチュートリアルを参照してください。
ソースデータセット
XDM ターゲットフィールド
メモ
_id
_id
"Marketo"
personKey.sourceType
"${MUNCHKIN_ID}"
personKey.sourceInstanceID
"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
personID
personKey.sourceID
concat(personID,"@${MUNCHKIN_ID}.Marketo")
personKey.sourceKey
プライマリ ID。"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
eventType
eventType
producedBy
producedBy
timestamp
timestamp
web.webPageDetails.URL
web.webPageDetails.URL
environment.browserDetails.userAgent
environment.browserDetails.userAgent
environment.ipV4
environment.ipV4
search.keywords
search.keywords
search.searchEngine
search.searchEngine
web.webPageDetails.webPageID
web.webPageDetails.webPageID
web.webPageDetails.name
web.webPageDetails.name
web.webPageDetails.isPersonalizedURL
web.webPageDetails.isPersonalizedURL
web.webPageDetails.queryParameters
web.webPageDetails.queryParameters
web.webReferrer.URL
web.webReferrer.URL
iif(${listOperations\.listID} != null && ${listOperations\.listID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", ${listOperations\.listID}, "sourceKey", concat(${listOperations\.listID},"@${MUNCHKIN_ID}.Marketo")), null)
listOperations.listKey
opportunityEvent.isPrimary
opportunityEvent.isPrimary
iif(${opportunityEvent\.opportunityID} != null && ${opportunityEvent\.opportunityID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${opportunityEvent\.opportunityID}, "sourceKey", concat(${opportunityEvent\.opportunityID},"@${MUNCHKIN_ID}.Marketo")), null)
opportunityEvent.opportunityKey
opportunityEvent.role
opportunityEvent.role
leadOperation.newLead.createdDate
leadOperation.newLead.createdDate
leadOperation.newLead.formName
leadOperation.newLead.formName
leadOperation.newLead.leadSource
leadOperation.newLead.leadSource
leadOperation.newLead.listName
leadOperation.newLead.listName
leadOperation.newLead.sfdcType
leadOperation.newLead.sfdcType
leadOperation.newLead.sourceType
leadOperation.newLead.sourceType
leadOperation.convertLead.assignTo
leadOperation.convertLead.assignTo
leadOperation.convertLead.convertedStatus
leadOperation.convertLead.convertedStatus
leadOperation.convertLead.isSentNotificationEmail
leadOperation.convertLead.isSentNotificationEmail
directMarketing.mailingID
directMarketing.mailingID
directMarketing.mailingName
directMarketing.mailingName
directMarketing.testVariantName
directMarketing.testVariantName
directMarketing.testVariantID
directMarketing.testVariantID
directMarketing.emailBouncedCode
directMarketing.emailBouncedCode
directMarketing.emailBouncedDetails
directMarketing.emailBouncedDetails
directMarketing.email
directMarketing.email
device.isMobileDevice
device.isMobileDevice
device.model
device.model
environment.operatingSystem
environment.operatingSystem
directMarketing.linkURL
directMarketing.linkURL
web.webInteraction.linkID
web.webInteraction.linkID
web.fillOutForm.webFormID
web.fillOutForm.webFormID
web.fillOutForm.webFormName
web.fillOutForm.webFormName
web.webInteraction.linkURL
web.webInteraction.linkURL
leadOperation.changeScore.changeValue
leadOperation.changeScore.changeValue
leadOperation.changeScore.newValue
leadOperation.changeScore.newValue
leadOperation.changeScore.oldValue
leadOperation.changeScore.oldValue
leadOperation.changeScore.priority
leadOperation.changeScore.priority
leadOperation.changeScore.reason
leadOperation.changeScore.reason
leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.scoreAttributeID
leadOperation.changeScore.scoreAttributeID
leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.urgency
leadOperation.changeScore.urgency
json_to_object(${opportunityEvent\.dataValueChanges})
opportunityEvent.dataValueChanges
iif(${leadOperation\.campaignProgression\.campaignID} != null && ${leadOperation\.campaignProgression\.campaignID} != "" , to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${leadOperation\.campaignProgression\.campaignID}, "sourceKey", concat(${leadOperation\.campaignProgression\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.campaignProgression.campaignKey
leadOperation.campaignProgression.campaignID
leadOperation.campaignProgression.campaignID
leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.reason
leadOperation.campaignProgression.reason
leadOperation.interestingMoment.date
leadOperation.interestingMoment.date
leadOperation.interestingMoment.description
leadOperation.interestingMoment.description
leadOperation.interestingMoment.source
leadOperation.interestingMoment.source
leadOperation.interestingMoment.type
leadOperation.interestingMoment.type
iif(${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != null && ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.callWebhook\\.webhookKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)"
leadOperation.callWebhook.webhookKey
leadOperation.callWebhook.webhookName
leadOperation.callWebhook.webhookName
leadOperation.callWebhook.responseCode
leadOperation.callWebhook.responseCode
iif(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != null && ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)"
leadOperation.changeCampaignCadence.campaignKey
leadOperation.changeCampaignCadence.newCadence
leadOperation.changeCampaignCadence.newCadence
leadOperation.changeCampaignCadence.previousCadence
leadOperation.changeCampaignCadence.previousCadence
iif(${leadOperation\.addToCampaign\.campaignID} != null && ${leadOperation\.addToCampaign\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.campaignID}, "sourceKey", concat(${leadOperation\.addToCampaign\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.campaignKey
iif(${leadOperation\.addToCampaign\.streamID} != null && ${leadOperation\.addToCampaign\.streamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.streamID}, "sourceKey", concat(${leadOperation\.addToCampaign\.streamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.streamKey
leadOperation.addToCampaign.streamName
leadOperation.addToCampaign.streamName
iif(${leadOperation\.changeCampaignStream\.campaignID} != null && ${leadOperation\.changeCampaignStream\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.campaignID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.campaignKey
iif(${leadOperation\.changeCampaignStream\.newStreamID} != null && ${leadOperation\.changeCampaignStream\.newStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.newStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.newStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.newStreamKey
leadOperation.changeCampaignStream.newStreamName
leadOperation.changeCampaignStream.newStreamName
iif(${leadOperation\.changeCampaignStream\.previousStreamID} != null && ${leadOperation\.changeCampaignStream\.previousStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.previousStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.previousStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.previousStreamKey
leadOperation.changeCampaignStream.previousStreamName
leadOperation.changeCampaignStream.previousStreamName
iif(${leadOperation\.changeRevenueStage\.modelID} != null && ${leadOperation\.changeRevenueStage\.modelID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.modelID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.modelID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.modelKey
leadOperation.changeRevenueStage.modelName
leadOperation.changeRevenueStage.modelName
iif(${leadOperation\.changeRevenueStage\.newStageID} != null && ${leadOperation\.changeRevenueStage\.newStageID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.newStageID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.newStageID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.newStageKey
leadOperation.changeRevenueStage.newStageName
leadOperation.changeRevenueStage.newStageName
iif(${leadOperation\\.changeRevenueStage\\.previousStageID} != null && ${leadOperation\\.changeRevenueStage\\.previousStageID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${leadOperation\\.changeRevenueStage\\.previousStageID}, \"sourceKey\", concat(${leadOperation\\.changeRevenueStage\\.previousStageID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.changeRevenueStage.previousStageKey
leadOperation.changeRevenueStage.previousStageName
leadOperation.changeRevenueStage.previousStageName
leadOperation.changeRevenueStage.reason
leadOperation.changeRevenueStage.reason
iif(${leadOperation\.mergeLeads\.sourceIDs} != null && ${leadOperation\.mergeLeads\.sourceIDs} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.mergeLeads\.sourceIDs}, "sourceKey", concat(${leadOperation\.mergeLeads\.sourceIDs},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.mergeLeads.sourceKeys
leadOperation.mergeLeads.targetUpdated
leadOperation.mergeLeads.targetUpdated
leadOperation.mergeLeads.mergedInCRM
leadOperation.mergeLeads.mergedInCRM
leadOperation.mergeLeads.mergeSource
leadOperation.mergeLeads.mergeSource
iif(${directMarketing\\.emailSent\\.mailingID} != null && ${directMarketing\\.emailSent\\.mailingID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${directMarketing\\.emailSent\\.mailingID}, \"sourceKey\", concat(${directMarketing\\.emailSent\\.mailingID},\"@${MUNCHKIN_ID}.Marketo\")), null)"
directMarketing.emailSent.mailingKey
directMarketing.emailSent.mailingName
directMarketing.emailSent.mailingName
directMarketing.emailSent.testVariantID
directMarketing.emailSent.testVariantID
directMarketing.emailSent.testVariantName
directMarketing.emailSent.testVariantName
directMarketing.emailSent.automationRunID
directMarketing.emailSent.automationRunID
iif(${web\.ecid} != null, to_object('ECID', arrays_to_objects('id', explode(last(split(${web\.ecid}, ":")), " "))), null)
identityMap
これは計算フィールドです。

プログラム programs

XDM クラスについて詳しくは、XDM ビジネスキャンペーンの概要を参照してください。 XDM フィールドグループについて詳しくは、ビジネスキャンペーン詳細スキーマフィールドグループガイドを参照してください。

ソースデータセット
XDM ターゲットフィールド
メモ
"Marketo"
campaignKey.sourceType
"${MUNCHKIN_ID}"
campaignKey.sourceInstanceID
"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
id
campaignKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignKey.sourceKey
プライマリ ID。"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
iif(sfdcId != null && sfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdcId, "sourceKey", concat(sfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey はセカンダリ ID です。 {CRM_ORG_ID} と {CRM_TYPE} の値は自動的に置き換えられます。
name
campaignName
description
campaignDescription
type
campaignType
status
campaignStatus
channel
channelName
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
cost
actualCost.amount
iif(parentProgramId != null && parentProgramId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", parentProgramId, "sourceKey", concat(parentProgramId,"@${MUNCHKIN_ID}.Marketo")), null)
parentCampaignKey
integrationPartner
integrationPartnerName
webinarSessionName
webinarSessionName
webinarSessionDescription
webinarSessionDescription
webinarHistorySyncStatus
webinarHistorySyncStatus
webinarHistorySyncDate
webinarHistorySyncDate
startDate
campaignStartDate
endDate
campaignEndDate
marketoIsDeleted
isDeleted

プログラムのメンバーシップ program-memberships

XDM クラスについて詳しくは、XDM ビジネスキャンペーンメンバーの概要を参照してください。 XDM フィールドグループについて詳しくは、XDM ビジネスキャンペーンメンバー詳細スキーマフィールドグループガイドを参照してください。

ソースデータセット
XDM ターゲットフィールド
メモ
"Marketo"
campaignMemberKey.sourceType
"${MUNCHKIN_ID}"
campaignMemberKey.sourceInstanceID
"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
id
campaignMemberKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignMemberKey.sourceKey
プライマリ ID。"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
iif(programId != null && programId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", programId, "sourceKey", concat(programId,"@${MUNCHKIN_ID}.Marketo")), null)
campaignKey
関係
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
関係
iif(acquiredByCampaignID != null && acquiredByCampaignID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", acquiredByCampaignID, "sourceKey", concat(acquiredByCampaignID,"@${MUNCHKIN_ID}.Marketo")), null)
acquiredByCampaignKey
reachedSuccess
hasReachedSuccess
isExhausted
isExhausted
statusName
memberStatus
statusReason
memberStatusReason
membershipDate
membershipDate
nurtureCadence
nurtureCadence
trackName
nurtureTrackName
webinarUrl
webinarConfirmationUrl
registrationCode
webinarRegistrationID
reachedSuccessDate
reachedSuccessDate
iif(sfdc.crmId != null && sfdc.crmId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdc.crmId, "sourceKey", concat(sfdc.crmId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey はセカンダリ ID です。 {CRM_ORG_ID} と {CRM_TYPE} の値は自動的に置き換えられます。
sfdc.lastStatus
lastStatus
sfdc.hasResponded
hasResponded
sfdc.firstRespondedDate
firstRespondedDate
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

会社 companies

XDM クラスについて詳しくは、XDM ビジネスアカウントの概要を参照してください。

ソースデータセット
XDM ターゲットフィールド
メモ
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
concat(id, ".mkto_org")
accountKey.sourceID
concat(id, ".mkto_org@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
プライマリ ID。"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
  • iif(mktoCdpExternalId != null && mktoCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpExternalId, "sourceKey", concat(mktoCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(msftCdpExternalId != null && msftCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", msftCdpExternalId, "sourceKey", concat(msftCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey はセカンダリ ID です。 {CRM_ORG_ID} と {CRM_TYPE} の値は自動的に置き換えられます。
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
billingCity
accountBillingAddress.city
billingCountry
accountBillingAddress.country
billingPostalCode
accountBillingAddress.postalCode
billingState
accountBillingAddress.state
billingStreet
accountBillingAddress.street1
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
numberOfEmployees
accountOrganization.numberOfEmployees
website
accountOrganization.website
mainPhone
accountPhone.number
company
accountName
companyNotes
accountDescription
site
accountSite
iif(mktoCdpParentOrgId != null && mktoCdpParentOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpParentOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpParentOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
marketoIsDeleted
isDeleted

静的リスト static-lists

XDM クラスについて詳しくは、XDM ビジネスマーケティングリストの概要を参照してください。

ソースデータセット
XDM ターゲットフィールド
メモ
"Marketo"
marketingListKey.sourceType
"${MUNCHKIN_ID}"
marketingListKey.sourceInstanceID
"${MUNCHKIN_ID}" は Explore API の一部として置き換えられます。
id
marketingListKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
marketingListKey.sourceKey
プライマリ ID。"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
name
marketingListName
description
marketingListDescription
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

静的リストのメンバーシップ static-list-memberships

XDM クラスについて詳しくは、XDM ビジネスマーケティングリストメンバーの概要を参照してください。

ソースデータセット
XDM ターゲットフィールド
メモ
"Marketo"
marketingListMemberKey.sourceType
"${MUNCHKIN_ID}"
marketingListMemberKey.sourceInstanceID
"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
staticListMemberID
marketingListMemberKey.sourceID
concat(staticListMemberID,"@${MUNCHKIN_ID}.Marketo")
marketingListMemberKey.sourceKey
プライマリ ID。"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
iif(staticListID != null && staticListID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", staticListID, "sourceKey", concat(staticListID,"@${MUNCHKIN_ID}.Marketo")), null)
marketingListKey
関係
iif(personID != null && personID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", personID, "sourceKey", concat(personID,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
関係
createdAt
extSourceSystemAudit.createdDate
marketoIsDeleted
isDeleted

重点顧客 named-accounts

IMPORTANT
重点顧客データセットは、Marketo の Account-Based Marketing（ABM）機能でのみ必要です。 ABM を使用しない場合は、重点顧客のマッピングを設定する必要はありません。

XDM クラスについて詳しくは、XDM ビジネスアカウントの概要を参照してください。

ソースデータセット
XDM ターゲットフィールド
メモ
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
concat(id, ".mkto_acct")
accountKey.sourceID
concat(id, ".mkto_acct@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
プライマリ ID。"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
iif(externalSourceId != null && externalSourceId != "", to_object("sourceType", externalSourceType, "sourceInstanceID", externalSourceInstanceId, "sourceID", externalSourceId, "sourceKey", externalSourceKey), iif(crmGuid != null && crmGuid != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", crmGuid, "sourceKey", concat(crmGuid,"@${CRM_ORG_ID}.${CRM_TYPE}")), null))
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey はセカンダリ ID です。 {CRM_ORG_ID} と {CRM_TYPE} の値は自動的に置き換えられます。
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
city
accountBillingAddress.city
country
accountBillingAddress.country
state
accountBillingAddress.state
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
logoUrl
accountOrganization.logoUrl
numberOfEmployees
accountOrganization.numberOfEmployees
name
accountName
iif(parentAccountId != null && parentAccountId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(parentAccountId, ".mkto_acct"), "sourceKey", concat(parentAccountId, ".mkto_acct@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
sourceType
accountSourceType
marketoIsDeleted
isDeleted

商談 opportunities

XDM クラスについて詳しくは、XDM ビジネス商談の概要を参照してください。

ソースデータセット
XDM ターゲットフィールド
メモ
"Marketo"
opportunityKey.sourceType
"${MUNCHKIN_ID}"
opportunityKey.sourceInstanceID
"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
id
opportunityKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityKey.sourceKey
プライマリ ID。"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
iif(externalOpportunityId != null && externalOpportunityId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", externalOpportunityId, "sourceKey", concat(externalOpportunityId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey.sourceKey
セカンダリ ID。 {CRM_ORG_ID} と {CRM_TYPE} の値は自動的に置き換えられます。
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountKey
関係
description
opportunityDescription
name
opportunityName
stage
opportunityStage
type
opportunityType
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
expectedRevenue
expectedRevenue.amount
amount
opportunityAmount.amount
closeDate
expectedCloseDate
fiscalQuarter
fiscalQuarter
fiscalYear
fiscalYear
forecastCategory
forecastCategory
forecastCategoryName
forecastCategoryName
isClosed
isClosed
isWon
isWon
quantity
opportunityQuantity
probability
probabilityPercentage
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountKey
このソースデータセットは、Salesforce 統合のユーザーのみが使用できます。
lastActivityDate
lastActivityDate
leadSource
leadSource
nextStep
nextStep
marketoIsDeleted
isDeleted

商談連絡先の役割 opportunity-contact-roles

XDM クラスについて詳しくは、XDM ビジネス商談担当者関係の概要を参照してください。

ソースデータセット
XDM ターゲットフィールド
メモ
"Marketo"
opportunityPersonKey.sourceType
"${MUNCHKIN_ID}"
opportunityPersonKey.sourceInstanceID
"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
id
opportunityPersonKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityPersonKey.sourceKey
プライマリ ID。 "${MUNCHKIN_ID}" の値は Explore API の一部として置き換えられます。
iif(mktoCdpSfdcId != null && mktoCdpSfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", mktoCdpSfdcId, "sourceKey", concat(mktoCdpSfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey はセカンダリ ID です。 {CRM_ORG_ID} と {CRM_TYPE} の値は自動的に置き換えられます。
iif(mktoCdpOpptyId != null && mktoCdpOpptyId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", mktoCdpOpptyId, "sourceKey", concat(mktoCdpOpptyId,"@${MUNCHKIN_ID}.Marketo")), null)
opportunityKey
関係
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
関係
role
personRole
isPrimary
isPrimary
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

ユーザー persons

XDM クラスについて詳しくは、XDM 個人プロファイルの概要を参照してください。 XDM フィールドグループについて詳しくは、XDM ビジネスユーザー詳細スキーマフィールドグループガイドと XDM ビジネスユーザーコンポーネントスキーマフィールドグループガイドを参照してください。

ソースデータセット
XDM ターゲットフィールド
メモ
"Marketo"
b2b.personKey.sourceType
"${MUNCHKIN_ID}"
b2b.personKey.sourceInstanceID
"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
id
b2b.personKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
b2b.personKey.sourceKey
プライマリ ID。"${MUNCHKIN_ID}" の値は自動的に置き換えられます。
iif(unsubscribed == 'true', 'n', 'y' ))
consents.marketing.email.val
unsubscribed が true（例：value = 1）の場合は、consents.marketing.email.val を n と設定します。unsubscribed が false（例：value = 0）の場合は、consents.marketing.email.val を null と設定します。
iif(unsubscribedReason != null && unsubscribedReason != "", substr(unsubscribedReason, 0, 100), null)
consents.marketing.email.reason
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
b2b.accountKey
marketingSuspended
b2b.isMarketingSuspended
marketingSuspendedCause
b2b.marketingSuspendedCause
leadScore
b2b.personScore
leadSource
b2b.personSource
leadStatus
b2b.personStatus
personType
b2b.personType
leadPartitionId
b2b.personGroupID
mktoCdpIsConverted
b2b.isConverted
mktoCdpConvertedDate
b2b.convertedDate
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey はセカンダリ ID です。
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
title
extendedWorkDetails.jobTitle
fax
faxPhone.number
mobilePhone
mobilePhone.number
firstName
person.name.firstName
lastName
person.name.lastName
middleName
person.name.middleName
salutation
person.name.courtesyTitle
dateOfBirth
person.birthDate
city
workAddress.city
country
workAddress.country
postalCode
workAddress.postalCode
state
workAddress.state
address
workAddress.street1
phone
workPhone.number
company
b2b.companyName
website
b2b.companyWebsite
leadScore
personComponents.personScore
leadSource
personComponents.personSource
leadStatus
personComponents.personStatus
personType
personComponents.personType
leadPartitionId
personComponents.personGroupID
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourceAccountKey
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
personComponents.sourceExternalKey
iif(id != null && id != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", id, "sourceKey", concat(id,"@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourcePersonKey
email
personComponents.workEmail.address
email
workEmail.address
marketoIsDeleted
isDeleted
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null)
b2b.convertedContactKey
これは計算フィールドです。
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null)
personComponents.sourceConvertedContactKey
これは計算フィールドです。

次の手順

このドキュメントでは、Marketo データセットとそれに対応する XDM フィールドとのマッピング関係について説明しました。Marketo データフローを完成させるには、 Marketo ソース接続の作成に関するチュートリアルを参照してください。

recommendation-more-help
337b99bb-92fb-42ae-b6b7-c7042161d089