DocumentazioneExperience PlatformGuida ai connettori di origini

Marketo Engage mappature campi marketo-engage-field-mappings

Last update: Fri Oct 31 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
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Le tabelle seguenti contengono le mappature tra i campi dei nove set di dati Marketo e i corrispondenti campi Experience Data Model (XDM).

TIP
Tutti i Marketo set di dati eccetto Activities ora supportano isDeleted. I flussi di dati esistenti includeranno automaticamente isDeleted, ma acquisiranno solo il flag per i dati appena acquisiti. Se desideri applicare il flag a tutti i dati storici, devi arrestare i flussi di dati esistenti e ricrearli con la nuova mappatura. Tieni presente che se rimuovi isDeleted, non potrai più accedere alla funzionalità. È fondamentale che la mappatura venga mantenuta dopo che è stata compilata automaticamente.

Attività activities

L'origine Marketo ora supporta attività standard aggiuntive. Per utilizzare le attività standard, è necessario aggiornare lo schema utilizzando l'utilità di generazione automatica dello schema perché se si crea un nuovo flusso di dati activities senza aggiornare lo schema, i modelli di mappatura non avranno esito positivo in quanto i nuovi campi di destinazione non saranno presenti nello schema. Se scegli di non aggiornare lo schema, puoi comunque creare un nuovo flusso di dati e ignorare eventuali errori. Tuttavia, eventuali campi nuovi o aggiornati non verranno acquisiti in Experience Platform.

Per ulteriori informazioni sulla classe XDM e sui gruppi di campi XDM, leggi la documentazione sulla classe XDM Experience Event.

NOTE
Il campo di origine iif(${web\.ecid} != null, to_object('ECID', arrays_to_objects('id', explode(last(split(${web\.ecid}, ":")), " "))), null) è un campo calcolato che deve essere aggiunto utilizzando l'opzione Add calculated field nell'interfaccia utente di Experience Platform. Per ulteriori informazioni, leggere il tutorial su aggiunta di campi calcolati.
Campo di origine Marketo
ID tipo di attività
Set di dati di Source
Campo di destinazione XDM
Note
_id
_id
_id
"Marketo"
personKey.sourceType
"${MUNCHKIN_ID}"
personKey.sourceInstanceID
MUNCHKIN_ID verrà sostituito come parte di Esplora API
leadId
personID
personKey.sourceID
concat(personID,"@${MUNCHKIN_ID}.Marketo")
personKey.sourceKey
Identità primaria. MUNCHKIN_ID verrà sostituito come parte di Esplora API
activityTypeId
eventType
eventType
  • Se activityTypeId è 1, 2, 3, 9, 10 o 11 → produceBy come self.
  • Se activityTypeId è il marchio di → productionBy 6, 7, 8, 12, 21, 22, 24, 25, 27, 32, 34, 35, 36, 46, 101, 104, 110, 113, 114 o 115 come system.
  • Per tutti gli altri valori → contrassegna productionBy come self.
producedBy
producedBy
activityDate
timestamp
timestamp
attributes.Webpage URL
web.webPageDetails.URL
web.webPageDetails.URL
attributes.User Agent
environment.browserDetails.userAgent
environment.browserDetails.userAgent
attributes.Client IP Address
environment.ipV4
environment.ipV4
attributes.Search Query
search.keywords
search.keywords
attributes.Search Engine
search.searchEngine
search.searchEngine
primaryAttributeValue when activityTypeId = 1
1
web.webPageDetails.webPageID
web.webPageDetails.webPageID
primaryAttributeValue when activityTypeId = 1
1
web.webPageDetails.name
web.webPageDetails.name
attributes.Personalized URL
1
web.webPageDetails.isPersonalizedURL
web.webPageDetails.isPersonalizedURL
attributes.Query Parameters
1
web.webPageDetails.queryParameters
web.webPageDetails.queryParameters
attributes.Referrer URL
web.webReferrer.URL
web.webReferrer.URL
primaryAttributeValueId when activityTypeId in (24, 25)
24, 25
iif(${listOperations\.listID} != null && ${listOperations\.listID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${listOperations\.listID}, "sourceKey", concat(${listOperations\.listID},"@${MUNCHKIN_ID}.Marketo")), null)
listOperations.listKey
attributes.Is Primary
34,35,36
opportunityEvent.isPrimary
opportunityEvent.isPrimary
primaryAttributeValueId quando activityTypeId in (34, 35, 36)
34, 35, 36
iif(${opportunityEvent\.opportunityID} != null && ${opportunityEvent\.opportunityID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${opportunityEvent\.opportunityID}, "sourceKey", concat(${opportunityEvent\.opportunityID},"@${MUNCHKIN_ID}.Marketo")), null)
opportunityEvent.opportunityKey
attributes.Role
34, 35, 36
opportunityEvent.role
opportunityEvent.role
attributes.Created Date
leadOperation.newLead.createdDate
leadOperation.newLead.createdDate
attributes.Form Name
leadOperation.newLead.formName
leadOperation.newLead.formName
attributes.Lead Source
leadOperation.newLead.leadSource
leadOperation.newLead.leadSource
attributes.List Name
leadOperation.newLead.listName
leadOperation.newLead.listName
attributes.SFDC Type
leadOperation.newLead.sfdcType
leadOperation.newLead.sfdcType
attributes.Source Type
leadOperation.newLead.sourceType
leadOperation.newLead.sourceType
primaryAttributeValue quando activityTypeId = 21
21
leadOperation.convertLead.assignTo
leadOperation.convertLead.assignTo
attributes.Converted Status
21
leadOperation.convertLead.convertedStatus
leadOperation.convertLead.convertedStatus
attributes.Send Notification Email
21
leadOperation.convertLead.isSentNotificationEmail
leadOperation.convertLead.isSentNotificationEmail
primaryAttributeValueId quando activityTypeId in (7, 8, 9, 10, 11, 27)
7, 8, 9, 10, 11, 27
iif(${directMarketing\\.mailingID} != null && ${directMarketing\\.mailingID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${directMarketing\\.mailingID}, \"sourceKey\", concat(${directMarketing\\.mailingID},\"@${MUNCHKIN_ID}.Marketo\")), null)
directMarketing.mailingKey
primaryAttributeValueId quando activityTypeId in (7, 8, 9, 10, 11, 27)
7, 8, 9, 10, 11, 27
directMarketing.mailingName
directMarketing.mailingName
directMarketing.testVariantName
directMarketing.testVariantName
attributes.Test Variant
directMarketing.testVariantID
directMarketing.testVariantID

attributes.Subcategory

  • activityTypeId = 8

    • MESSAGGIO 1099 → BLOCCATO
    • 1003 → SPAM BLOCCATO SU SOURCE
    • 1004 → SPAM BLOCCATO SU MESSAGGIO
    • INDIRIZZO E-MAIL → 2003 NON VALIDO
    • ERRORE INDIRIZZO E-MAIL → 2001
    • → MOTIVO SCONOSCIUTO PER MANCATO RECAPITO

  • activityTypeId = 27

    • MESSAGGIO → 3999 NON ACCETTATO
    • 3001 → CASSETTA POSTALE PIENA
    • TIMEOUT → 3004
    • ERRORE DNS → 4003
    • MESSAGGIO → 4002 TROPPO GRANDE
    • 4006 → VIOLAZIONE DEI CRITERI
    • 4999 → GUASTO TRANSITORIO
    • 9999 → RISPOSTA NON VALIDA RICEVUTA
    • → MOTIVO SCONOSCIUTO PER MANCATO RECAPITO NON PERMANENTE
8, 27
directMarketing.emailBouncedCode
directMarketing.emailBouncedCode
attributes.Details
directMarketing.emailBouncedDetails
directMarketing.emailBouncedDetails
attributes.Email
directMarketing.email
directMarketing.email
attributes.Is Mobile Device
device.isMobileDevice
device.isMobileDevice
attributes.device
device.model
device.model
attributes.Platform
environment.operatingSystem
environment.operatingSystem
attributes.Link
directMarketing.linkURL
directMarketing.linkURL
primaryAttributeValueId quando activityTypeId = 3 else attributes.Link ID
3
iif(${web\\.webInteraction\\.linkID} != null && ${web\\.webInteraction\\.linkID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${web\\.webInteraction\\.linkID}, \"sourceKey\", concat(${web\\.webInteraction\\.linkID},\"@${MUNCHKIN_ID}.Marketo\")), null)
web.webInteraction.webInteractionKey
primaryAttributeValueId quando activityTypeId = 2 else attributes.Webform ID
2
iif(${web\\.fillOutForm\\.webFormID} != null && ${web\\.fillOutForm\\.webFormID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${web\\.fillOutForm\\.webFormID}, \"sourceKey\", concat(${web\\.fillOutForm\\.webFormID},\"@${MUNCHKIN_ID}.Marketo\")), null)
web.fillOutForm.webFormKey
primaryAttributeValueId quando activityTypeId = 2 else null
2
web.fillOutForm.webFormName
web.fillOutForm.webFormName
primaryAttributeValueId quando activityTypeId = 3 else attributes.Link
3
web.webInteraction.linkURL
web.webInteraction.linkURL
attributes.Change Value
22
leadOperation.changeScore.changeValue
leadOperation.changeScore.changeValue
attributes.New Value
22
leadOperation.changeScore.newValue
leadOperation.changeScore.newValue
attributes.Old Value
22
leadOperation.changeScore.oldValue
leadOperation.changeScore.oldValue
attributes.Priority
22
leadOperation.changeScore.priority
leadOperation.changeScore.priority
attributes.Reason
22
leadOperation.changeScore.reason
leadOperation.changeScore.reason
attributes.Relative Score
22
leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeScore
attributes.Relative Urgency
22
leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.relativeUrgency
primaryAttributeValueId quando activityTypeId = 22
22
iif(${leadOperation\.changeScore\.scoreAttributeID} != null && ${leadOperation\.changeScore\.scoreAttributeID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeScore\.scoreAttributeID}, "sourceKey", concat(${leadOperation\.changeScore\.scoreAttributeID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeScore.scoreAttributeKey
primaryAttributeValueId quando activityTypeId = 22
22
leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.scoreAttributeName
attributes.Urgency
22
leadOperation.changeScore.urgency
leadOperation.changeScore.urgency
attributes.Data Value Changes
json_to_object(${opportunityEvent\.dataValueChanges})
opportunityEvent.dataValueChanges
primaryAttributeValueId quando activityTypeId = 104
104
iif(${leadOperation\.campaignProgression\.campaignID} != null && ${leadOperation\.campaignProgression\.campaignID} != "" , to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${leadOperation\.campaignProgression\.campaignID}, "sourceKey", concat(${leadOperation\.campaignProgression\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.campaignProgression.campaignKey
attributes.Acquired By
104
leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isAcquiredBy
attributes.Success
104
leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.isSuccessful
attributes.New Status ID
104
leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusID
attributes.New Status
104
leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.newStatusName
attributes.Old Status ID
104
leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusID
attributes.Old Status
104
leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.oldStatusName
attributes.Reason
104
leadOperation.campaignProgression.reason
leadOperation.campaignProgression.reason
attributes.Date
46
leadOperation.interestingMoment.date
leadOperation.interestingMoment.date
attributes.Description
46
leadOperation.interestingMoment.description
leadOperation.interestingMoment.description
attributes.Source
46
leadOperation.interestingMoment.source
leadOperation.interestingMoment.source
primaryAttributeValue quando activityTypeId = 46
46
leadOperation.interestingMoment.type
leadOperation.interestingMoment.type
primaryAttributeValueId quando activityTypeId = 110
110
iif(${leadOperation\\.callWebhook\\.webhookID} != null && ${leadOperation\\.callWebhook\\.webhookID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.callWebhook\\.webhookID}, \"sourceKey\", concat(${leadOperation\\.callWebhook\\.webhookID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.callWebhook.webhookKey
primaryAttributeValueId quando activityTypeId = 110
110
leadOperation.callWebhook.webhookName
leadOperation.callWebhook.webhookName
attributes.Error Type
110
leadOperation.callWebhook.responseCode
leadOperation.callWebhook.responseCode
primaryAttributeValueId quando activityTypeId = 115
115
iif(${leadOperation\\.changeCampaignCadence\\.campaignID} != null && ${leadOperation\\.changeCampaignCadence\\.campaignID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.changeCampaignCadence\\.campaignID}, \"sourceKey\", concat(${leadOperation\\.changeCampaignCadence\\.campaignID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.changeCampaignCadence.campaignKey
attributes.New Nurture Cadence
115
leadOperation.changeCampaignCadence.newCadence
leadOperation.changeCampaignCadence.newCadence
attributes.Previous Nurture Cadence
115
leadOperation.changeCampaignCadence.previousCadence
leadOperation.changeCampaignCadence.previousCadence
primaryAttributeValueId quando activityTypeId = 114
113
iif(${leadOperation\.addToCampaign\.campaignID} != null && ${leadOperation\.addToCampaign\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.campaignID}, "sourceKey", concat(${leadOperation\.addToCampaign\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.campaignKey
attributes.Track ID
113
iif(${leadOperation\.addToCampaign\.streamID} != null && ${leadOperation\.addToCampaign\.streamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.streamID}, "sourceKey", concat(${leadOperation\.addToCampaign\.streamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.streamKey
attributes.Stream Name
113
leadOperation.addToCampaign.streamName
leadOperation.addToCampaign.streamName
primaryAttributeValueId quando activityTypeId = 115
115
iif(${leadOperation\.changeCampaignStream\.campaignID} != null && ${leadOperation\.changeCampaignStream\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.campaignID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.campaignKey
attributes.New Track ID
115
iif(${leadOperation\.changeCampaignStream\.newStreamID} != null && ${leadOperation\.changeCampaignStream\.newStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.newStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.newStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.newStreamKey
attributes.New Track Name
115
leadOperation.changeCampaignStream.newStreamName
leadOperation.changeCampaignStream.newStreamName
attributes.Previous Track ID
115
iif(${leadOperation\.changeCampaignStream\.previousStreamID} != null && ${leadOperation\.changeCampaignStream\.previousStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.previousStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.previousStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.previousStreamKey
attributes.Previous Stream Name
115
leadOperation.changeCampaignStream.previousStreamName
leadOperation.changeCampaignStream.previousStreamName
primaryAttributeValueId quando activityTypeId = 101
101
iif(${leadOperation\.changeRevenueStage\.modelID} != null && ${leadOperation\.changeRevenueStage\.modelID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.modelID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.modelID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.modelKey
primaryAttributeValueId quando activityTypeId = 101
101
leadOperation.changeRevenueStage.modelName
leadOperation.changeRevenueStage.modelName
attributes.New Stage ID
101
iif(${leadOperation\.changeRevenueStage\.newStageID} != null && ${leadOperation\.changeRevenueStage\.newStageID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.newStageID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.newStageID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.newStageKey
attributes.New Stage
101
leadOperation.changeRevenueStage.newStageName
leadOperation.changeRevenueStage.newStageName
attributes.Old Stage ID
101
iif(${leadOperation\\.changeRevenueStage\\.previousStageID} != null && ${leadOperation\\.changeRevenueStage\\.previousStageID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${leadOperation\\.changeRevenueStage\\.previousStageID}, \"sourceKey\", concat(${leadOperation\\.changeRevenueStage\\.previousStageID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.changeRevenueStage.previousStageKey
attributes.Old Stage
101
leadOperation.changeRevenueStage.previousStageName
leadOperation.changeRevenueStage.previousStageName
attributes.Reason
101
leadOperation.changeRevenueStage.reason
leadOperation.changeRevenueStage.reason
attributes.Merge IDs quando activityTypeId = 32
32
json_to_object(${leadOperation\.mergeLeads\.mergeIDs})
leadOperation.mergeLeads.sourceKeys
attributes.Master Updated
32
leadOperation.mergeLeads.targetUpdated
leadOperation.mergeLeads.targetUpdated
attributes.Merged in Sales
32
leadOperation.mergeLeads.mergedInCRM
leadOperation.mergeLeads.mergedInCRM
attributes.Merge Source
32
leadOperation.mergeLeads.mergeSource
leadOperation.mergeLeads.mergeSource
primaryAttributeValueId quando activityTypeId = 6
6
iif(${directMarketing\.emailSent\.mailingID} != null && ${directMarketing\.emailSent\.mailingID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${directMarketing\.emailSent\.mailingID}, "sourceKey", concat(${directMarketing\.emailSent\.mailingID},"@${MUNCHKIN_ID}.Marketo")), null)
directMarketing.emailSent.mailingKey
primaryAttributeValueId quando activityTypeId = 6
6
directMarketing.emailSent.mailingName
directMarketing.emailSent.mailingName
attributes.Test Variant
6
directMarketing.emailSent.testVariantID
directMarketing.emailSent.testVariantID
Nota - derivata dal valore delle attività secondarie
directMarketing.emailSent.testVariantName
directMarketing.emailSent.testVariantName
attributes.Campaign Run ID
6
directMarketing.emailSent.automationRunID
directMarketing.emailSent.automationRunID
directMarketing.automationRunID
directMarketing.automationRunID

Programmi programs

Per ulteriori informazioni sulla classe XDM, consulta la panoramica della campagna aziendale XDM. Per ulteriori informazioni sui gruppi di campi XDM, consulta la guida del gruppo di campi dello schema Dettagli campagna aziendale.

NOTE
Per i tipi di tag personalizzati, passa a schemi e crea nuovi gruppi di campi. Quindi, aggiungi tutti i nomi di campo aggiuntivi necessari per mappare i campi di origine con i campi XDM di destinazione.
Set di dati di Source
Campo di destinazione XDM
Note
"${MUNCHKIN_ID}"
campaignKey.sourceInstanceID
MUNCHKIN_ID verrà sostituito come parte di Esplora API
"Marketo"
campaignKey.sourceType
channel
channelName
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignKey.sourceKey
Identità primaria. MUNCHKIN_ID verrà sostituito come parte di Esplora API
cost
actualCost.amount
createdAt
extSourceSystemAudit.createdDate
description
campaignDescription
endDate
campaignEndDate
id
campaignKey.sourceID
iif(parentProgramId != null && parentProgramId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", parentProgramId, "sourceKey", concat(parentProgramId,"@${MUNCHKIN_ID}.Marketo")), null)
parentCampaignKey
iif(sfdcId != null && sfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", sfdcId, "sourceKey", concat(sfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey è un'identità secondaria. CRM_TYPE e CRM_ORG_ID verranno sostituiti come parte di Esplora API
integrationPartner
integrationPartnerName
marketoIsDeleted
isDeleted
name
campaignName
startDate
campaignStartDate
status
campaignStatus
type
campaignType
updatedAt
extSourceSystemAudit.lastUpdatedDate
webinarHistorySyncDate
webinarHistorySyncDate
webinarHistorySyncStatus
webinarHistorySyncStatus
webinarSessionDescription
webinarSessionDescription
webinarSessionName
webinarSessionName

Iscrizioni al programma program-memberships

Per ulteriori informazioni sulla classe XDM, leggere la panoramica dei membri della campagna aziendale XDM. Per ulteriori informazioni sui gruppi di campi XDM, consulta la guida del gruppo di campi schema Dettagli membro della campagna aziendale XDM.

Set di dati di Source
Campo di destinazione XDM
Note
"Marketo"
campaignMemberKey.sourceType
"${MUNCHKIN_ID}"
campaignMemberKey.sourceInstanceID
MUNCHKIN_ID verrà sostituito come parte di Esplora API
id
campaignMemberKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignMemberKey.sourceKey
Identità primaria. MUNCHKIN_ID verrà sostituito come parte di Esplora API
iif(programId != null && programId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", programId, "sourceKey", concat(programId,"@${MUNCHKIN_ID}.Marketo")), null)
campaignKey
Relazione
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Relazione
iif(acquiredByCampaignID != null && acquiredByCampaignID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", acquiredByCampaignID, "sourceKey", concat(acquiredByCampaignID,"@${MUNCHKIN_ID}.Marketo")), null)
acquiredByCampaignKey
reachedSuccess
hasReachedSuccess
isExhausted
isExhausted
statusName
memberStatus
statusReason
memberStatusReason
membershipDate
membershipDate
nurtureCadence
nurtureCadence
trackName
nurtureTrackName
webinarUrl
webinarConfirmationUrl
registrationCode
webinarRegistrationID
reachedSuccessDate
reachedSuccessDate
iif(sfdc.crmId != null && sfdc.crmId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", sfdc.crmId, "sourceKey", concat(sfdc.crmId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey è un'identità secondaria. CRM_TYPE e CRM_ORG_ID verranno sostituiti come parte di Esplora API
sfdc.lastStatus
lastStatus
sfdc.hasResponded
hasResponded
sfdc.firstRespondedDate
firstRespondedDate
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

Aziende companies

Per ulteriori informazioni sulla classe XDM, leggere la panoramica dell'account aziendale XDM.

Set di dati di Source
Campo di destinazione XDM
Note
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
MUNCHKIN_ID verrà sostituito come parte di Esplora API
concat(id, ".mkto_org")
accountKey.sourceID
concat(id, ".mkto_org@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
Identità primaria. MUNCHKIN_ID verrà sostituito come parte di Esplora API
  • iif(mktoCdpExternalId!= null && mktoCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpExternalId, "sourceKey", concat(mktoCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}"), null)
  • iif(msftCdpExternalId!= null && msftCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", msftCdpExternalId, "sourceKey", concat(msftCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}"), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey è un'identità secondaria. CRM_ORG_ID e CRM_TYPE verranno sostituiti come parte di Esplora API
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
billingCity
accountBillingAddress.city
billingCountry
accountBillingAddress.country
billingPostalCode
accountBillingAddress.postalCode
billingState
accountBillingAddress.state
billingStreet
accountBillingAddress.street1
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
numberOfEmployees
accountOrganization.numberOfEmployees
website
accountOrganization.website
mainPhone
accountPhone.number
company
accountName
companyNotes
accountDescription
site
accountSite
iif(mktoCdpParentOrgId != null && mktoCdpParentOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(mktoCdpParentOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpParentOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
marketoIsDeleted
isDeleted

Elenchi statici static-lists

Per ulteriori informazioni sulla classe XDM, consulta la panoramica dell'elenco di marketing aziendale XDM.

Set di dati di Source
Campo di destinazione XDM
Note
"Marketo"
marketingListKey.sourceType
"${MUNCHKIN_ID}"
marketingListKey.sourceInstanceID
MUNCHKIN_ID verrà sostituito come parte di Esplora API
id
marketingListKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
marketingListKey.sourceKey
Identità primaria. MUNCHKIN_ID verrà sostituito come parte di Esplora API
name
marketingListName
description
marketingListDescription
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

Appartenenze a elenchi statici static-list-memberships

Per ulteriori informazioni sulla classe XDM, consulta la panoramica dei membri dell'elenco di marketing aziendale XDM.

Set di dati di Source
Campo di destinazione XDM
Note
"Marketo"
marketingListMemberKey.sourceType
"${MUNCHKIN_ID}"
marketingListMemberKey.sourceInstanceID
MUNCHKIN_ID verrà sostituito come parte di Esplora API
staticListMemberID
marketingListMemberKey.sourceID
concat(staticListMemberID,"@${MUNCHKIN_ID}.Marketo")
marketingListMemberKey.sourceKey
Identità primaria. MUNCHKIN_ID verrà sostituito come parte di Esplora API
iif(staticListID != null && staticListID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", staticListID, "sourceKey", concat(staticListID,"@${MUNCHKIN_ID}.Marketo")), null)
marketingListKey
Relazione
iif(personID != null && personID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", personID, "sourceKey", concat(personID,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Relazione
createdAt
extSourceSystemAudit.createdDate
marketoIsDeleted
isDeleted

Account denominati named-accounts

IMPORTANT
Il set di dati account denominato è necessario solo con la funzione di marketing basato su account (ABM) di Marketo. Se non utilizzi ABM, non è necessario impostare mappature per account denominati.

Per ulteriori informazioni sulla classe XDM, leggere la panoramica dell'account aziendale XDM.

Set di dati di Source
Campo di destinazione XDM
Note
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
MUNCHKIN_ID verrà sostituito come parte di Esplora API
concat(id, ".mkto_acct")
accountKey.sourceID
concat(id, ".mkto_acct@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
Identità primaria. MUNCHKIN_ID verrà sostituito come parte di Esplora API
iif(crmGuid != null && crmGuid != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", crmGuid, "sourceKey", concat(crmGuid,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey è un'identità secondaria. CRM_TYPE e CRM_ORG_ID verranno sostituiti come parte di Esplora API
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
city
accountBillingAddress.city
country
accountBillingAddress.country
state
accountBillingAddress.state
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
logoUrl
accountOrganization.logoUrl
numberOfEmployees
accountOrganization.numberOfEmployees
name
accountName
iif(parentAccountId != null && parentAccountId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(parentAccountId, ".mkto_acct"), "sourceKey", concat(parentAccountId, ".mkto_acct@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
sourceType
accountSourceType
marketoIsDeleted
isDeleted

Opportunità opportunities

Per ulteriori informazioni sulla classe XDM, consulta la panoramica sull'opportunità di business XDM.

Set di dati di Source
Campo di destinazione XDM
Note
"Marketo"
opportunityKey.sourceType
"${MUNCHKIN_ID}"
opportunityKey.sourceInstanceID
MUNCHKIN_ID verrà sostituito come parte di Esplora API
id
opportunityKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityKey.sourceKey
Identità primaria. MUNCHKIN_ID verrà sostituito come parte di Esplora API
iif(externalOpportunityId != null && externalOpportunityId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", externalOpportunityId, "sourceKey", concat(externalOpportunityId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey è un'identità secondaria. CRM_TYPE e CRM_ORG_ID verranno sostituiti come parte di Esplora API
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountKey
Relazione
description
opportunityDescription
name
opportunityName
stage
opportunityStage
type
opportunityType
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
expectedRevenue
expectedRevenue.amount
amount
opportunityAmount.amount
closeDate
expectedCloseDate
fiscalQuarter
fiscalQuarter
fiscalYear
fiscalYear
forecastCategory
forecastCategory
forecastCategoryName
forecastCategoryName
isClosed
isClosed
isWon
isWon
quantity
opportunityQuantity
probability
probabilityPercentage
iif(mktoCdpSourceCampaignId != null && mktoCdpSourceCampaignId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpSourceCampaignId, "sourceKey", concat(mktoCdpSourceCampaignId,"@${MUNCHKIN_ID}.Marketo")), null)
campaignKey
Solo per i clienti con integrazione Salesforce
lastActivityDate
lastActivityDate
leadSource
leadSource
nextStep
nextStep
marketoIsDeleted
isDeleted

Ruoli di contatto opportunità opportunity-contact-roles

Per ulteriori informazioni sulla classe XDM, leggi la panoramica sulla relazione della persona dell'opportunità di business XDM.

Set di dati di Source
Campo di destinazione XDM
Note
"${MUNCHKIN_ID}"
opportunityPersonKey.sourceInstanceID
MUNCHKIN_ID verrà sostituito come parte di Esplora API
"Marketo"
opportunityPersonKey.sourceType
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityPersonKey.sourceKey
Identità primaria. MUNCHKIN_ID verrà sostituito come parte di Esplora API
createdAt
extSourceSystemAudit.createdDate
id
opportunityPersonKey.sourceID
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Relazione
iif(mktoCdpOpptyId != null && mktoCdpOpptyId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpOpptyId, "sourceKey", concat(mktoCdpOpptyId,"@${MUNCHKIN_ID}.Marketo")), null)
opportunityKey
Relazione
iif(mktoCdpSfdcId != null && mktoCdpSfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpSfdcId, "sourceKey", concat(mktoCdpSfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey è un'identità secondaria. CRM_TYPE e CRM_ORG_ID verranno sostituiti come parte di Esplora API
isPrimary
isPrimary
marketoIsDeleted
isDeleted
role
personRole
updatedAt
extSourceSystemAudit.lastUpdatedDate

Persone persons

Per ulteriori informazioni sulla classe XDM, leggi la Panoramica profilo individuale XDM. Per ulteriori informazioni sui gruppi di campi XDM, leggere la guida del gruppo di campi dello schema Dettagli persona aziendale XDM e la guida del gruppo di campi dello schema Componenti persona aziendale XDM.

Campo di origine
Campo XDM di destinazione
Note
"${MUNCHKIN_ID}"
b2b.personKey.sourceInstanceID
MUNCHKIN_ID verrà sostituito come parte di Esplora API
"Marketo"
b2b.personKey.sourceType
address
workAddress.street1
city
workAddress.city
company
organizations
concat(id,"@${MUNCHKIN_ID}.Marketo")
b2b.personKey.sourceKey
Identità primaria. MUNCHKIN_ID verrà sostituito come parte di Esplora API
country
workAddress.country
createdAt
extSourceSystemAudit.createdDate
dateOfBirth
person.birthDate
email
personComponents.workEmail.address
email
workEmail.address
fax
faxPhone.number
firstName
person.name.firstName
id
b2b.personKey.sourceID
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
b2b.accountKey
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourceAccountKey
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}"), null)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}"), null)
personComponents.sourceExternalKey
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}"), null)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}"), null)
extSourceSystemAudit.externalKey
extSourceSystemAudit.externalKey.sourceKey è un'identità secondaria
iif(ecids != null, to_object('ECID',arrays_to_objects('id',explode(ecids))), null)
identityMap
Campo calcolato
iif(id != null && id != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", id, "sourceKey", concat(id,"@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourcePersonKey
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpCnvContactPersonId, "sourceKey", concat(mktoCdpCnvContactPersonId,"@${MUNCHKIN_ID}.Marketo")), null)
b2b.convertedContactKey
Campo calcolato
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", mktoCdpCnvContactPersonId, "sourceKey", concat(mktoCdpCnvContactPersonId,"@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourceConvertedContactKey
Campo calcolato
iif(unsubscribed == 'true', 'n', 'y' )
consents.marketing.email.val
Se l’annullamento dell’abbonamento è vero (ovvero valore = 1), imposta consents.marketing.email.val su "n". Se l’annullamento dell’abbonamento è falso (ad esempio, valore = 0), imposta consents.marketing.email.val su null
iif(unsubscribedReason != null && unsubscribedReason != "", substr(unsubscribedReason, 0, 100), null)
consents.marketing.email.reason
lastName
person.name.lastName
leadPartitionId
b2b.personGroupID
leadPartitionId
personComponents.personGroupID
leadScore
b2b.personScore
leadScore
personComponents.personScore
leadSource
b2b.personSource
leadSource
personComponents.personSource
leadStatus
b2b.personStatus
leadStatus
personComponents.personStatus
marketingSuspended
b2b.isMarketingSuspended
marketingSuspendedCause
b2b.marketingSuspendedCause
marketoIsDeleted
isDeleted
middleName
person.name.middleName
mktoCdpConvertedDate
b2b.convertedDate
mktoCdpIsConverted
b2b.isConverted
mobilePhone
mobilePhone.number
personType
b2b.personType
personType
personComponents.personType
phone
workPhone.number
postalCode
workAddress.postalCode
salutation
person.name.courtesyTitle
state
workAddress.state
title
extendedWorkDetails.jobTitle
updatedAt
extSourceSystemAudit.lastUpdatedDate

Passaggi successivi

Dopo aver letto questo documento, hai acquisito insight sulla relazione di mappatura tra i set di dati Marketo e i campi XDM corrispondenti. Guarda l'esercitazione sulla creazione di una Marketo connessione di origine per completare il flusso di dati di Marketo.

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